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The image bank service Deposit Photos met with agencies around the world with the following proposal: What will be the main visual trends from 2020? The answer to this question brought us a list of aspects of visual communication that we will see a lot during this year, especially on social networks. 5u5x20
“Very few creative people make the effort to follow trends, but every idea comes from what inspires, and part of that is what we see around us, by definition, it's almost impossible not to follow visual trends to some degree.”
Oscar Erlandsson, Director of Strategy at B-Reel
Agencies believe that artists can go out of their way to help us visualize concepts and ideas that have yet to reach the mass market. Check out what we can expect:
the world of tomorrow 6t6f6k
Extended Reality (XR) and other technologies should be increasingly present in our lives in 2020. This will not only influence the way we spend our free time, but also the way we shop and communicate. Get ready to immerse yourself in virtual environments in the home, retail, arts and entertainment industry.
Automation, artificial intelligence, robotics and 5G technology should also influence developers and manufacturers to face their creativity and bring a more technological view of how we see the world.
“We are seeing a growing demand for vertical photography, designs and videos that need to be adapted for VR and AR. The technology of tomorrow will be possible with design and illustrations that will have to work side by side with photos and videos.”
Tatiana Boksha, Content Curator Depositphotos
neon dystopia 6m222l
Aesthetics cyberpunk is often used or referenced to convey deeper meanings about modern society, as seen in episodes of Black Mirror and in the movies Blade Runner e Matrix. the game launch Cyberpunk 2077, scheduled for late 2020, will stimulate pop culture investment in the science fiction genre, bringing to the spotlight the concept of artificial intelligence and Neon characteristic of the aesthetic. cyberpunk and its visual tendencies.
Not only in movies and games, the music industry has also been betting on the most colorful and cyberpunk. After a color aesthetic that had its boom with the series Stranger Things, bands like Muse stood out for a futuristic and neon-filled visual identity on their latest album, “Simulation Theory”.
“What you're doing is all these 3D design elements, cephalomorphic, flat, animation, and so on; They are intertwining more and more.”
Sebastiaan Scheer, Design Director at Mediamonks Amsterdam
tear down the Bauhaus 5d4t70
Last year, the school of Bauhaus completed a century of existence. With the “less is more” aesthetic, Bauhaus brings the definition of minimalism we know today. It is evident not only in crafts, painting, textiles, architecture and typography, but also in web design and graphic design in general.
“In my opinion, flat or semi-flat design, minimalism and smooth experiences will continue to gain popularity but will definitely be taken to the next level with more intense interactivity, even more complex transitions and the use of 3D elements.”
Martin Holoubek, CEO at PIXIT
Brutalism and digital decay 182qa
Rooted in architecture, brutalism has dominated the digital world in recent years. The “gross” aesthetic is often applied to the Instagram and graphic design, resulting in an overall visual on-trend style that draws attention.
“We've seen a lot of cases of 'good design' that are very boring. Enter brutalism. Despite the seemingly simple execution and freedom of rules, it is far from being an easy style to achieve.”
Evgeny Vetrov, Art Director at BBDO Warsaw
Optical perception game 4h5f2m
Our minds are programmed to look for patterns, but once you take that out of the equation in a design, you need to stop and understand the bigger picture. We couldn't stop looking at designs in this style because it's unconventional and lacks clear patterns.
“If we consider design as a kind of visual game, the attempt to include spatial features in flat design attracts and attracts viewers, because it detaches itself from the 2D nature of the same.”
Gleb Petrov, Co-founder of MADCATS
Understanding and knowing these trends can guarantee you a good use of social networks in 2020, especially in the Instagram which is a network of images and serves as a guide to dictate the main trends in the virtual world. Which trend do you like the most? Leave it in the comments.
