the situation of Sony in the smartphone market is really dramatic, the company goes through a constant cycle of losses in relation to the sales of the devices of the line Xperia. 5q686x
With the current sales volume the Sony has no reason to remain in the smartphone market, but will continue to launch new models just for the sake of being at the forefront when the 5G is actually on the market.
endless harm 60q50
Let's translate the problems of Sony with your line Xperia with data from the company itself: the most recent fiscal report reveals that only 14 million units were sold in 2017, about 500.000 units less than initially forecast. In the first quarter of 2018 the Sony shipped only 2,7 million units to the market, such a low figure since 2010.
By the end of 2018, the Sony plans to sell only 10 million smartphones, this represents 4 million units less than last year. These numbers compared to the 39 million units sold in 2013 and 2014 clearly depict the decline.
5G is what matters! o1z1u
Instead of selling its smartphone division to Sony has been promoting reductions on top of reductions for a long time, cuts to reduce the losses that the line Xperia represents today. This strategy is totally linked to the interest of the Sony by the new standard of mobile connections
This interest was highlighted by Hiroki Totoki, CFO of Sony:
“I would like to say a few things about the importance of technology 5G in the context of our strategy for the smartphone business going forward. By enabling high-speed communication, low latency and simultaneous connectivity, 5G, which should be commercialized in the near future, is a technology that we see immense potential as it can connect all handheld devices to the cloud.
To fully utilize this cutting-edge technology, we need to maintain our core search capability and the ability to build related applications in-house. Continuing to work on 5G in our smartphone business, we aim to develop the technology 5G as a competency that can be used across the Group Sony. "
How can Sony will focus on 5G we can say that entry-level smartphones will be left behind, probably the Xperia in the coming years they will be reduced to top-of-the-line models. The most recent is Xperia XZ2 , equipped with 4K screen and dual camera.
Sources): Phone Arena
