6w40b
O WhatsApp was named as the most important smartphone app for s Brazilians in a survey by the processor manufacturer Qualcomm. The survey asked which app s would choose if they could install just one on their device. (WhatsApp, an application that allows sending private messages or to groups over the internet, was the most cited app.
In second place appears another messaging app, the Chinese WeChat. Thanks to the advertising boom of the last semester, with campaigns aired on TV starring Lionel Messi and Neymar, the WeChat gained space among Brazilian consumers and sured even the former leader, Facebook, now in 3rd position.
The rise of instant messaging apps comes at the same time that social media experts point to a decline in Facebook use among teens and pre-teens, who are looking for environments where they can gather friends without the presence of relatives and the avalanche of advertising. on Mark Zuckerberg's network.
Another conclusion of the Qualcomm study is that Brazilian consumers are interested in screens getting bigger for your smartphones, mainly models of 5 inches.
The Brazilian smartphone market continues at an accelerated pace: growth in the 1st half of 2013 was 99,6% over the same period last year, with sales of 13,7 million of devices.
Source: Baguette
