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Carrefour makes sales on the web again, now focusing on mobile first. The new application launched by them, called My Carrefour, available to Android e iOS, initiates the actions of omnichannel with customer relationships, discounted products, coupons and purchases.
Coupon and discount features will be available throughout the country, however, food e-commerce is still restricted to some regions of São Paulo (200 neighborhoods in the central, west and south regions).
Food E-Commerce 5h1e
The food e-commerce has been in closed trials since last year, but is now open to the general public. And with the intention of expanding to the entire city of São Paulo and, in the future, to other cities in the country.
The model is simple: the customer chooses the products in the app and makes the purchase. The idea is that, in a maximum of 24 hours, the items are available for delivery. It is possible to schedule 6 time windows for delivery between 7 am and 21 pm.
For this new operation, Carrefour is setting up distribution centers that are called Black Store, which function as a market. Employees receive orders placed through the app, assemble the packages and the products are dispatched by bicycle, motorcycle, car or vans.
Coupons and Discounts 55b5h
If the customer makes a complete registration, he will have access to benefits more focused on the purchase history. This history will be created based on online and offline purchases (F information is required for purchases). With this information, companies will be able to offer discounts, coupons and benefits focused on the products you buy the most.
But it will also be possible to use coupons and discounts without the need for a complete registration, in stores, products will be identified with purple labels, the customer can activate the discounts through the application just informing the F that will be activated at the cashier.
Other features 3f2m68
The application also has a shopping list that you can assemble based on the products in the catalog. This list can become an online order if you are within coverage, or it can be used manually in stores. Lists can be created with online and offline purchase history (if you inform the F at the cashier). This list cannot yet be shared with other s.
They also added the possibility to scan a barcode of products in the physical store to check prices.
