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With new iPhones, Android smartphones and cameras come new video and photo formats that help improve issues such as image quality, data compression and file efficiency. Learn about the latest formats, what they are for and how to make your Windows PC recognize them: 2f2z1p
HEVC (High Efficiency Video Coding) 5y642d

Also called High Efficiency Video Coding, HEVC format can be used for still image compression. It is known as H.265 and is widely used in 4K and HDR videos due to its efficiency.
Benefits:
- More efficient compression compared to H.264.
- high quality videos including 4K and 8K.
- Smaller file size without losing noticeable quality.
Extension link: Microsoft Store – HEVC Video Extension
HEIF (High Efficiency Image Format) 4u1t2e

Also called High Efficiency Image Format, HEIF was developed by MPEG, designed to replace JPEG, with for higher quality images and animations.
Advantages:
- Ideal for modern devices like smartphones.
- Higher compression and image quality compared to JPEG.
- for transparency, animation and layers.
Link to : Microsoft Store – HEIF Image Extension
HEIC (High Efficiency Image Coding) 632n4w

Also called High Efficiency Image Coding, that HEIC format is an container based on HEIF, primarily used by Apple to store photos on the iPhone. It is optimized for both single images and sequences.
Advantages:
- Compatible with Apple ecosystem and other modern systems.
- High quality images with reduced size.
- for advanced information such as depth and metadata.
Link to : Microsoft Store – HEIF Image Extension (includes HEIC )
RAW (Raw Image) 431u27

RAW or “Raw Image” is an image format used by DSLR and mirrorless cameras. It contains unprocessed data captured by the camera’s sensor, allowing for greater control in editing. For this reason, it is larger than normal.
Advantages:
- High quality and flexibility for editing.
- Maximum retention of details and colors.
- Ideal for professional photographers.
Link to : Microsoft Store – RAW Image Extension
WebP (Web Picture) 49266x

WebP ou Web Image is an image format developed by Google that s lossy and lossless compression, as well as transparency and animation. It has been increasingly used by websites because it reduces file sizes.
Advantages:
- Smaller files than JPEG and PNG without significant loss of quality.
- for animations like GIFs.
- Compatible with modern browsers and web applications.
link: Microsoft Store – WebP Image Extension.
AVIF (AV1 Image File Format) ln9

The latest of the group, the AVIF-format or AV1 Image File Format is based on the AV1 codec. It offers highly efficient compression with for high-quality images, HDR, and animations.
Advantages:
- Superior compression than JPEG, PNG, and WebP.
- for HDR and SDR images.
- Ability to store multiple images (animations) in the same file.
- Royalty-free, making it an economical choice for developers.
Link to : Microsoft Store – AV1 Image Extension (includes AVIF )
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