IDC reveals trends in the IT market in Brazil for 2023 4x1u6g

In a closed press conference for journalists, the IDC Telecom released what we can expect for the IT market in Brazil in a complete way, citing possible trends and actions that must be taken from now on so that the good results are achieved when the time comes to develop the growth reports. 2u4e3e

The company pointed out that the IT market in Brazil really has everything to grow, but it is necessary that investments in the cloud sector, devices and even wireless connections be made. See the details right now.

Increased spending on the cloud will trigger usage control 2h4e3d

Realizing the benefits that using the cloud can bring to different sectors, managers are thinking more about how the resources for this functionality will be used instead of simply releasing the money. THE IDC Telecom cites that 93% of companies that hire cloud services confirm that the cost optimization service should be included in the general package.

An importance on carbon emissions should also be present in 2023, since the high use causes, directly or indirectly, problems for the planet where we live. The rule is simple: the greater the cloud usage, the greater the energy use and carbon footprint. Companies are keeping an eye on how opting for digital storage is causing solutions just to measure the negative impacts to be developed.

By 2024, 80% of companies worldwide surveyed by IDC Telecom are expected to have a provider based on the impacts of ESG (acronym for Environmental, social, and corporate governance or Environmental, social and corporate governance). In Brazil, 79% of companies study whether the use of a technology will demand more or less natural resources. And this is an important choice factor to know if the implementation will follow (or not).

Advances in virtualization core of telecommunications networks 3n6f52

O core of a company can be explained as core activity of an organization, which in the context of IT, can be a specific service or even the development of an application that will later be sold to a company. IDC Telecom estimates that there must be more agreements between companies so that virtualization continues to advance in the same way as it did in 2022.

We can also expect that in the next five years, the consumption of cloud by the Telecom segment will grow, on average, 35,2% in IaaS (Infrastructure as a Service or infrastructure as a service) and 42,2% in PaaS (Plataform as a Service or Platform as a Service). The advancement of 5G and the implementation of more innovations should bring many new features to the IT market in Brazil.

Wireless First 4045r

Cloud services and applications are already considered priorities in several companies, but for advances to be followed, it is also important to pay attention to connectivity innovations. In 2023, we can see the expansion of technologies that use the Wi-Fi 6, Nb-IoT, 5G, satellite and much more. What has helped the most with this are the integrated connection, cloud and security frameworks.

But for this to work, it is important that wireless networks (wireless) need to be resilient and in addition to having high speed, they need to have capacity (of speed and coverage) and a good throughput so that a rollback does not happen.

A IDC Telecom also recalls that companies that have the thought of prioritizing solutions Wireless First are managing to reduce the pressure of internal teams and enabling a better adoption of new technologies, as well as best practices. The gains are practically immediate.

Mobile private networks will be essential for the advancement of AI, ML and IoT 5tra

Through the advances of 5G, which began to be actively implemented in Brazil in the second half of 2022, now is the time for companies to invest in mobile private networks. However, it is important to that there may be barriers during the implementation process and in fact, despite all the actions to avoid problems, IDC Telecom estimates that some companies will have difficulties until 2026.

It is important to that despite the possible problems for the news to reach professionals' daily lives, mobile private networks ed by 5G will become essential for cloud solutions and other modernizations. These are “problems” that will appear at the beginning of everything, but the long-term benefits will be worth it. IDC Telecom also points out that it will be possible to deliver complete solutions in the cloud, edge internet and even in dedicated environments.

Cloud applications are on track to be the biggest driver of modernization 535w5v

The use of the cloud is essential for all companies that work with a digital solution and making use of it is the first way for modernization to actually happen. In 2023 alone, it is estimated that 29% of the interviewed companies will invest in strategic solutions related to software in service.

Accompanied by this integration, the study also points out that the software market will grow 15,1% in 2023 and the security, data management, artificial intelligence and customer experience markets will be the most in demand.

Spending on SaaS (software as a service) will grow 27,6% in 2023 alone. IT services will grow 6,7% in 2023 and application management, consulting and systems integration markets will be the most famous.

Fusion of intelligence and automation brings new capabilities 133y5

Artificial intelligence arrives to deliver several benefits to companies and in some cases, it can be used to automate repetitive activities. 20,5% of large companies in Brazil believe that the subject of Process Automation & RPA as strategic for initiatives involving IT in 2023. But, at the same time, there is a certain fear that IDC estimated to last until 2026.

While half of the companies have this ime of confidence in delivering their demands to an artificial intelligence, it will be necessary for the business areas to participate strongly in the implementations so that the refinement of the resources is carried out.

Another important fact is that AI services continue to mature in Brazil and only in 2023, they should sur US$ 1B of expenses; year-over-year growth is around 33%. Spending on intelligent automation solutions (IPA) will exceed US$214M in 2023 in Brazil; 17% growth from 202. Finally, the year 2023 marks the point where cloud IPA spending will outpace spending on other delivery models.

IT and data security will remain a priority 21p31

The pandemic of COVID-19 made many companies enter the digital market in an active way, but it is important to that between 2017 and 2018, there was a peak of Ransoware attacks and security could not be left aside. This meant that only 56,1% of companies in countries around the world defined IT security as a priority in 2022. Latin America, percentage reached 50,6%. And the subject must continue to be treated as a top priority.

A major concern of managers is the lack of hardening in cases of hacker attacks and penalties for incidents that can cause a company to stop working completely. This is also a reflection of what Brazilian managers think, as 62% said IT security is one of their top technical skills gaps. It is expected that in 2023, investment in cybersecurity in technology and business budgets will be the main focus.

Market perspectives on this factor indicate that the region of Latin America will have the second highest growth rate on the planet in 2023 for cybersecurity, reaching 12,2%, behind only China. Spending on security solutions in Brazil should reach US$ 1,3 billion, a 22% growth compared to 2022.

Device market will still be important 733d5z

Despite problems such as inflation in China and the lack of components around the world, the device market, which includes desktops, notebooks, tablets, feature phones, smartphones, printers, multifunctionals, monitors and wearables, should grow significantly in 2023. Showing a 43,7% share of total IT spending in Brazil in the new year, companies are expected to allocate US$21,5 billion to gain access to new technologies. The increase is 1,1% compared to 2022.

This high is due to the high availability of components for the production of electronics in 2023 and some markets, such as smartphones, end up showing a certain drop. In fact, companies looking for cell phones for their employees should end up investing more in cheaper and simpler models. The forecast is that the device market still has a great demand and should generate the following expenses:

• Smartphones: $13B (+6%);
• Computers: $5,8B (-8,4%);
• Wearables: US$882M (10,2%);
• Printers: $542 (+2,5%);
• Tablets: US$464M (-15%).

Distribution of device sales will change in 2023 4o1e6l

While online selling has proven to be very beneficial during the COVID-19 pandemic, brick-and-mortar retail has taken shape again in 2023 and is set to continue to do so. The drop in demand made the stores, which were closed for a long time, learn to invest in new forms of negotiation. And that worked out pretty well.

The solution of device as a service should grow significantly in 2023, as companies in this market are already working on solutions to enter the new year with force. Distributors are of great importance in this task, as they manage to overcome geographic barriers and other logistical challenges.

Online retail is estimated to have an investment of $5B in 2023, a loss of 1-2 percentage points year over year. Physical retail should have an investment of US$ 10B in 2023, with the sale of used equipment growing 10% in the new year. The idea of ​​buying devices as a service should mature and be adopted by more and more companies.

Device buyers will be valuing sustainable practices 52tq

With more devices being purchased by companies, it is clear that we will have a higher carbon footprint and energy expenditure worldwide. But, contrary to what it seems, companies investing in new devices for their employees are investing heavily in companies that have sustainable practices connected to the business. Are they:

• Carbon credits – print management software company that neutralizes the carbon generated in the process;
• • Responsible use of resources – Manufacture of devices installed in the country is recognized for work in dismantling, reuse of components and responsible disposal;
• Device “as a service” aligned with ESG – Companies in the sector disseminate educational materials specifying the benefits of conscious use of the outsourcing compared to the traditional device sales model;
• Reverse logistics and circular economy – Collect used devices and dispose of all components properly.

Finally, the special study by IDC Telecom on the IT market in Brazil reveals that we may see the following changes in the markets:

• ICT (IT and Telecom): 5% growth in this market;
• TI: 6% growth in 2023, during a scenario of adjustment and redirection of IT spending;
• Telecom: 3% increase with the growth in importance of connectivity with the advancement of the cloud and 5G;
• IT B2B: software and cloud continue to be growth levers, resulting in the forecast of 8,7% for 2023.

What do you think of the trends? Do you agree or disagree with one of them? Tell us us Comment!

See also other features

10 predictions for the IT and Telecom market in 2023

With information: IDC Telecom

reviewed by Glaucous in 19 / 7 / 23.