Table of Contents 64q43
The TV news scenarios of Globe in São Paulo they underwent a major technological revolution. This Tuesday (12), a new chapter in the history of Brazilian television journalism was opened, as programs Globo newspaper, Hour 1 e Newspaper Today have adopted a new era of technology, innovation and interactivity in the service of information. 4z3c5k
In addition to redeg the look of television news, the introduction of augmented reality technology and artificial intelligence marks a significant transition in the way we connect and absorb information. The team at showmetech had the opportunity to interview renowned anchors Renata Lo Prete, Roberto Kovalick e Cesar Tralli to uncover the behind-the-scenes of these monumental changes in the broadcaster’s journalism.
Below you can delve into the fascinating and impactful details of these innovative technologies that are shaping the future of the television news landscape. Globe!
Composition of the new scenario 603d58
The new scenarios of television news Globe feature a transparent LED that dominates almost the entire studio. Measuring around 15 meters wide and 2,70 meters high, the represents a major evolution in relation to traditional news formats.
The new technology redesigns the aesthetics of television news and also allows presenters to use the entire screen to interact dynamically with other reporters. Graphs, maps and other visual elements are highlighted, providing an immersive experience in the world of news.
This experience has been fascinating, with our scenario moving from two-dimensional to three-dimensional. Where can we get there? Only our imagination can tell.
Roberto Kovalick, editor-in-chief and presenter of 'Hora 1'
It is also noteworthy that the LED is highly customizable, meeting the specific demands of each newspaper. Using this technology, it is possible to change the LED graphics with lighting control to offer greater or lesser visibility to the newsroom in the background.
Furthermore, the Globo newspaper, anchored by Renata Lo Prete, has been undergoing transformations since the end of 2023. During this period, the journalist's traditional bench was replaced by a pulpit, aiming to bring greater mobility while she presents the newspaper in an upright manner. This milestone represented just the starting point for a journey of intense and highly significant changes.
Transparent screens 15591v
What makes this advancement even more exciting is the ability to control transparency through the images projected onto the LED. This flexibility gives producers a virtual blank canvas on which to shape the visual narrative as the news demands.
Fernando Alonso, director of the broadcaster's Post-Production and Design department, highlights that this is the first time that a transparent LED has been used in a TV program in Brazil, with imported technology, to guarantee the highest quality standards .
The impressive screen reaches up to 80% transparency, allowing you to see the newsroom behind the scene. Transparency is adjustable, providing total control through the images projected on the LED, which allows dynamic and precise adaptation according to the needs of the moment.
Artificial Intelligence in identifying the environment 2r222v
Among the highlights of the innovative technology of TV news Globe, is the introduction of Artificial Intelligence (AI) in identifying the studio environment and presenters.
In this way, a camera with integrated AI is being used and properly trained to recognize pre-programmed actions by presenters. This allows for the automatic insertion of Augmented Reality (AR) elements into the scenario, creating a unique fusion between AI and AR. This advanced approach promises to significantly elevate viewers’ experience
The journalist's greatest challenge is not just reporting, but also making himself understood. This new scenario will favor exactly this communication with the viewer.
César Tralli, presenter of Jornal Hoje.
Augmented Reality and virtual integration 2b374m
It is with the introduction of augmented reality that the scenario becomes truly three-dimensional. With this new feature, virtual elements can now be integrated into the physical space, allowing the narrative to become more engaging and enlightening.
During government news coverage, for example, the Palácio do Planalto ramp can be virtually incorporated into the scene, adding a significant visual layer to the presentation. Furthermore, the application of augmented reality extends to other objects, such as cars, bringing an additional richness of detail and visual and informative value to the stories narrated.
Transparent screens for TV programs 683d1r
It is also important to emphasize that transparent screens are not a merely aesthetic element, because they are also interactive. Presenters can manipulate information directly on the screen, providing viewers with a participatory visual experience
According to Globe, this innovation is called “screen graphics” and aims to allow presenters’ movements to control the information displayed. This dynamic seeks to strengthen communication and understanding of the content presented.
Conclusion 60664y
The debut of the innovative TV news scenario Globe represents a significant advance in the Brazilian journalism scenario. The team, driven by enthusiasm, envisions the broad possibilities offered by this revolutionary environment, which not only transmits information, but provides a lively and immersive experience.
The pioneering scenario debuted this Tuesday (12) at Globo newspaper. Transformations in programs Hour 1 e Newspaper Today can be seen from this Wednesday (12).
See also:
Smart TV with transparent screen? Meet the LG OLED T
reviewed by Glaucon Vital in 13 / 3 / 24.
