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This week, JBL started selling the brand's new line of wireless headphones, with two models: the Live Beam 3 and Live Buds 3. The new products symbolize the brand's expansion, with headphone features being brought to the other lines, such as noise cancellation technology and even cases with a display. Understand the latest news JBL Live Buds 3 and JBL Live Beam 3 in this article. 81a6l
Brand expansion 1k1r53
JBL intends to distort its presence in the headphones market to something restricted to products with greater added value, at the same time as it intends to lead the TWS market (TrueWireless Sound) in Brazil, which in recent years has seen a drop in global sales volume. Even with this decrease, wireless headphones are still players that represent a greater market share, that is, they continue to arouse the public's interest, generating more demands.
João Paulo Rezende, product manager at JBL/Harman, mentioned that, in a direct look at the Brazilian market, Bluetooth headphones represent 55% of the entire industry's revenue, a strength that would separate the labeling from being a niche product.
The Brazilian market has a slight retraction of 4,1%, in an accumulated period of 12 months. Harman (JBL) goes against the trend, experiencing strong growth of 34% in the same period. This means that we are boosting the headphone industry and leading the market and the transformation of TWS in Brazil.
João Paulo Rezende, product manager at JBL/Harman, at the event to promote the brand's new products.
In addition to the growth of JBL in the market with its diverse lines of headphones, the company intends to have a greater impact on the national scene, expanding its catalogs beyond the United States and Europe and beyond a more target audience, investing in different formats of headphones for each type of ear and betting on pioneering technologies – as in the case of Smart Charging Case with touch screen, which has previously appeared in the Tour Pro 2 line – also for cheaper product catalogs.
The price is a very interesting market range, there is already an increasingly latent demand, in other words, it is a market that is growing quickly. Due to the features obtained and differences present in the Live 3 line, it is a very attractive price range. We can say with confidence that Live 3 will offer benefits, functions and differences that are far superior to what exists on the market today.
Luciano Sasso, vice president of Harman, about the strategy of offering the line of new TWS products in a more democratic range.
Rodrigo Kniest, President of Harman in Brazil, this result is due to Harman's largest presence in Brazil in the last 15 years, expanding to three own factories – one in Porto Alegre and the other two in Manaus – and a team of more than 1500 employees in all product development processes , in addition to offices spread across São Paulo and Porto Alegre and national distribution channels.
From the moment Harman makes these major strategic decisions, everything we are seeing today is a consequence of that. We were able to have more expertise on the Brazilian market and awareness of Brazilians’ wants and needs. This helped to develop products with a more national flavor and that could directly impact their lives.
Rodrigo Kniest, President of JBL/Harman in Brazil, about the company's current position at the national level.
Innovations in JBL's new headphones 4q30p
Speaking of models, both the Live Beam 3 and Live Buds 3, are wireless headphones with Bluetooth 5.3. Both come with high resolution audio (Hi-Res) equipped with sound JBL Signature, 10 mm dynamic drivers whose technology and size provide refined treble and bass notes, regardless of volume.
In addition to the balanced adjustment of sounds, the devices have six built-in microphones for noise cancellation and other four microphones that capture your voice even with unwanted noise and in more tumultuous environments.
Speaking of noise cancellation, the modes Adaptive Noise Cancellation and Spatial Sound allow automatically, according to settings that can be controlled on the carrying case via the app JBL Headphones (available to Android e iOS), the headset identifies where the noise is coming from, reducing or canceling its entry.
For unexpected meetings of friends or family on the streets, the headset spontaneously decreases or pauses the audio you are listening to, without having to change its volume manually; For more annoying noises, the headset uses this total noise cancellation filter.
Both models come with IP55 protection water and dust resistant, as well as black, blue, white and purple color options and Multipoint Connection e Sound Switches – connecting the Live Beam 3 or the Live Buds 3 on more than one Android Bluetooth device, without interfering with the playback of videos, audios and calls. The model can also be ed with your Google to use the Google Find My Device service, to easily locate where your TWS headset is.
Recharging the carrying case was another point of JBL evolution: with a úA single 10-minute charge is enough for another four hours of use. The Live 3 line can achieve up to 48 hours of uninterrupted use, including the activation of noise cancellation technology.
Generally, this buyer purchases a product related to price and doesn't care much about battery life. When he starts using it on a daily basis, he realizes that the product he bought was not a good choice. Therefore, he makes a repurchase for a model with more battery life. The Live 3 line was precisely developed to have the most battery in the category.
With the 48 hours of playback without charging that the line offers – that is, with a single charge, you can use the product for a whole week – this represents up to 50% more battery delivery, in of usage time, than than competitors in the same price range.
João Paulo Rezende about the new Live 3 line, to Showmetech.
What really changes in each model is its battery life and phone shape, designed for each type of ear and each person’s personal tastes. Its dimensions and weight, consequently, also change, but it ends up being a minimal difference. See its particularities and technical specifications below.
JBL Live Buds 3 1qr40
O JBL Live Buds 3 It is the most curved headphone, ideal for s with a smaller ear shape, who generally complain of pain due to continuous use of headphones or recurring drops, due to the lack of stability that the curvature of the ear provides for the device.
With the of the case, it will be possible to use the model for up to 30 hours of use, while the individual headphones can easily last 10 hours of use.
The JBL Live Buds 3 can be purchased from today (21) for the suggested price of R$1.099 na official company store.
Technical specifications
| Córdoba | JBL Live Buds 3 |
| Colors | Black, White, Blue or Purple |
| Dimensions (WxHxD) | 22,51 x 31,04 x 23,74 mm |
| Charging box dimensions (WxHxD) | 61 x 51 x 30,25 mm |
| What's in the box | 1 pair of JBL Live Beam 3 headphones 3 sizes of ear tips 1 USB-C charging cable 1 charging case 1 Warranty/Warning (W/!) 1 quick start guide/product safety data sheet (S/i) |
| Advantages when purchasing | Free Shipping, Free Returns, Factory |
| Headphone battery type | Li-ion battery (68 mAh / 3,85 V) |
| Charging case battery | Li-ion battery (680 mAh /3,8 V) |
| Charging time | up to 2 hours (full charge) |
| Music playback time with BT on and ANC on | Up to 10 hours |
| Music playback time with Bluetooth on and Adaptive ANC(True) on | Up to 9 hours |
| Talk time with ANC off | Up to 6 hours |
| Talk time with ANC on | Up to 5 hours |
| Maximum use temperature | 45°C |
| Frequency response | 20Hz to 40kHz |
| Impedance | 16 ohm |
| Sensitivity | 98 dB SPL at 1 kHz |
| microphone sensitivity | -38 dBV/Pa at 1 kHz |
| Phone weight | 4,8g per unit (total 10g) |
| Charging box weight | 69,8g |
| Bluetooth version (for headphones) | Bluetooth 5.3 |
| Bluetooth version (charging case) | Bluetooth 5.1 |
| Suggested price | BRL 1.099 in official store |
JBL Live Beam 3 3vk50
O JBL Live Beam 3, however, is a headphone with the traditional straight stems down. Its charging base and power duration on your headphones are longer, with up to 36 hours of use uninterrupted smart case and 12 hours of use of headphones.
The model has the same price as the previous model: it costs R$1.099 and can be purchased at JBL official website.
Technical specifications
| Córdoba | JBL Live Beam 3 |
| Colors | Black, White, Blue or Purple |
| Dimensions (WxHxD) | 21,8X 15,9X 21,2mm |
| Charging box dimensions (WxHxD) | 61 x 51 x 30,25 mm |
| What's in the box | 1 pair of JBL Live Beam 3 headphones 3 sizes of ear tips 1 USB-C charging cable 1 charging case 1 Warranty/Warning (W/!) 1 quick start guide/product safety data sheet (S/i) |
| Advantages when purchasing | Free Shipping, Free Returns, Free Return Shipping, Lifetime Factory |
| Headphone battery type | Lithium-ion battery (60 mAh /3,85 V) |
| Charging case battery | Lithium-ion battery (620 mAh /3,8 V) |
| Charging time | up to 2 hours (full charge) |
| Music playback time with BT on and ANC off | Up to 10 hours |
| Music playback time with BT on and ANC on | Up to 8 hours |
| Music playback time with BT on and Adaptive ANC (True) on | Up to 7 hours |
| Talk time with ANC off | Up to 4,5 hours |
| Talk time with ANC on | Up to 5,5 hours |
| Maximum use temperature | 45°C |
| Frequency response | 20Hz to 40kHz |
| Impedance | 16 ohm |
| Sensitivity | 100dB SPL at 1kHz |
| microphone sensitivity | -38 dBV/Pa at 1 kHz |
| Phone weight | 5g per unit (total 10g) |
| Charging box weight | 72g |
| Bluetooth version (for headphones) | Bluetooth 5.3 |
| Bluetooth version (charging case) | Bluetooth 5.1 |
| Suggested price | BRL 1.099 in official store |
Campaign "For All Versions of Your Day" v2n2h
The campaign "For All Versions of Your Day“, with ambassadors Gabriel Medina and Larissa Manoela, conveys the idea of the Live 3 family as versatile products that allow for greater quality delivery, regardless of your facet: whether as a student, boyfriend, husband, father, boss and other aspects.
As he says Anderson Oliveira, marketing director at Harman/JBL, the campaign is a combination of “strong and robust” actions aimed at consumers on their purchasing journey, who want to have simplicity in their daily lives, without giving up the experience.
In an exclusive conversation for Showmetech, Anderson highlights that the campaign led by Live Beam 3 and Live Buds 3 goes beyond a more dynamic offer on the market, but rather an understanding of the importance that music has in our lives as an element that generates and constructs memories and souvenirs, without disregarding the role that technology is increasingly assuming as an extension of human body.
“We have a solution for each person, for each moment of the day, so there are several of us during the same day and we need solutions that are different. We understand that we are a means of delivering this. Therefore, our focus is to work increasingly on this loyalty for everyone between 20 and 50 years old.”
Anderson Oliveira, marketing director at Harman/JBL
And you, were you interested in Live Beam 3 e Live Buds 3? Leave it here Comment!
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reviewed by Victor Pacheco in 21 / 08 / 2024.
