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As Paris Olympics are arriving and with them, the strong feeling of excitement about the sport. However, when we think about watching sports, the image of a televised football game probably comes to mind. Maybe on a Sunday, watching in the living room with the family sitting on the couch. This is a more traditional portrait of sports consumption in Brazil, but the scenario has changed in recent years. 6g2fc
Even though this memory is nostalgic, this is not the only way to consume sports lately. And it was with this new model in mind that YouTube thought about innovating the broadcast of the Paris Olympics, bringing together influencers from different niches to cover the biggest sporting event in the world in 100% online programming.
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The history of live sports coverage on YouTube began with Paulistão in 2022, and continued with exponential growth with CazéTV broadcasting the World Cup in the same year. Furthermore, YouTube was the only destination that broadcast all the women's cup games.
After the Tokyo Olympics were broadcast in 2021 in the midst of a pandemic and social isolation, the broadcast of the event in 2024 marks the democratization of access to sport for different niches and profiles.
In an innovative move in of sports and entertainment, YouTube will use the system multiview with 4 simultaneous frames transmitting channels from different sources at the same time. This format contributes to creators' views and the 's own information performance.
Furthermore, the function multiview It will make it easier to choose where to watch the Paris 2024 Olympics, as the simultaneous presentation will bring several channels to the forefront of the platform.
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According to a survey carried out by Think With Google, 80% of Brazilians believe that YouTube introduced new ways of consuming sport. This means that in addition to watching the broadcast of the game or match, the also searches for topics related to the event, such as discussion circles, best moments, memes... The topic extends to encom fashion, lifestyle and the athletes' private lives.
The broadcast format will be a mix of informative content and entertainment for everyone. Whether you specialize in a sport or not, the team of creators is diverse and comes from different categories: humor, podcasts, sports reviews, general entertainment and even renowned journalists. This is expected to be the most democratic Olympics in of broadcasting and niche representation.
Consuming specialized content makes those interested in the sport consume the subject with more quality, instead of simply closing YouTube after a broadcast of their favorite game and that's it. And yes, they perpetuate the interest as a lifestyle that encomes their days.
In fact, in the same survey, the results also showed that 80% of Brazilians believe that YouTube helps transform sport into a lifestyle. And this will become even more real during the Paris Olympics on YouTube, by showing niches of different types of sport, from the most conventional to the most different. This allows any individual to create their community out of their interest in sports.
Special participations 5v2c3v
The first big name on the team is renowned journalist Fátima Bernardes, who together with the PodPah podcast, will have a special program covering the Paris Olympics.
Other big names include influencer Matheus Costa, who went viral during the pandemic with humorous sketches with his father, the girls from a a Bola and influencer Ellen Valias from Atleta de Peso. Everyone will provide special coverage directly from Paris, each with unique programming focused on their internet niche.
Where to watch 4m2n35
The content and Vlogs will take place on multiple channels, check out the channels of the influencers we mentioned:
For live broadcasts, subscribe to the channels:
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The democratization of sports consumption is here to stay. Whether for those who love behind-the-scenes footage of games, or those who love laughing at the funniest memes of the season, there will definitely be a YouTube channel ready to broadcast content with maximum quality and dedication.
Don't forget to subscribe to the channels we mentioned, and talk to us on social media about which sport you're most looking forward to following on YouTube!
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Text proofread by: Pedro Bomfim
