Last July 22nd was marked by the start of a campaign that would later trigger the announcement of a “new Instagram” by the CEO of the social network. Adam Mosseri appeared today (26) on their social networks to say that no, we will not see less posts from profiles that we do not follow, just as one day, it may no longer be possible to post photos on the site that became famous for that very reason. 2b3n1s
The campaign "Make Instagram Instagram again” (which can be translated as “Make Instagram be Instagram again“) gained high visibility after the of none other than Kim Kardashian e Kylie Jenner. Understand the update on the case right now.
New Instagram, with diverse feed and more Reels 521w35
If you are a of Instagram, certainly noticed that the social network is going through changes that did not please most s. You Reels, which were previously only in a separate section, are now displayed in the main navigation tab. Another big negative comment is the display of profiles that we don't follow on the social network. If before Instagram was a space to see photos, videos of people and topics we loved, everything has changed a lot.
Adam Mosseri came out on a day that normally doesn't make announcements to say that if there are a lot of people angry about how Instagram is changing, it should continue. The CEO of the social network published a video on his social networks that has just over 2 minutes to mention that the “new instagram" it is a "constantly evolving space that adapts according to the way people consume content“. Watch below:
The head of the social network tried to be very clear about what is happening. The appearance of posts from profiles that we don't follow was explained as a way to discover new content and also to make room for small s that post videos, photos and the like that may agree with s' tastes.
Another comment was about the feed in full screen, something that worked quite well in the Twitter for iOS and in itself TikTok, the main competitor of Instagram. Adam mentioned that the first test to leave the navigation in full screen ended up not working, probably due to the photos in 9:16 ratio. He took the opportunity to remind all s that the new Instagram is no longer a photo social network, but that short content is the main focus of engineers at the moment.
I need to be honest. I believe that Instagram will become a video app. We have to lean into this change while We still photos.
Adam Mosseri, CEO of Instagram
This month, the Instagram has already left the option of not posting a video on the social network without the Reels format, which means no, it shouldn't change. Quite the contrary: it is expected that more and more actions will be taken so that people post and are willing to think that the Instagram be a place to watch videos, instead of being a photo space of acquaintances, places and artists you like.
In short: the Instagram has done everything to become the TikTok (and we're just at the beginning of the changes). But this caused quite a stir on the internet.
What is the “Make Instagram Instagram Again” campaign 2e6y2d
Initiated by profile illuminated, which belongs to a photographer from the USA, the campaign appeared in the same Instagram.
With a simple post with the phrase “Make Instagram be Instagram again (stop trying to be TikTok, I just want to see cute pictures of my friends)”, she has already garnered more than 1,7 million likes. THE online petition created to draw more people into the movement has over 164 signatures (and counting).
The campaign gained greater visibility when none other than Kylie Jenner, which has 361 million followers, reposted a screenshot in stories, ing the movement. Later, Kim Kardashian, owner of a profile with 326 million followers, shared the same post.
The disapproval of a new Instagram can cause problems for Meta for one simple reason: the sisters Kardashian have an influence that goes far beyond social networks.
For comparison, in February 2018, Kylie Jenner publicly announced that it was no longer using the Snapchat like before, just like most of us. The result of this? The following day, the social network lost US$ 1,3 billion (R$ 8.55 billion in direct conversion) or 6% of shares. Just a simple tweet:
Despite the great commotion in the Twitter, Instagram and other channels, it looks like we really will have a new Instagram. Adam Mosseri was quite clear about everything that is being changed on the social network and despite the Goal cite “tough times” during the beginning of this month, engineers are focused on making the site more and more like its main competitor, which has more than a billion active s.
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Sources: The Verge l Inc.com l CNBC l Tech Crunch
