Photo of adidas originals physical products for nfts market

adidas Originals launches collection of NFTs and debuts in the metaverse 6i2k47

victor pacheco avatar
The novelty was made possible through a partnership with three companies in the non-fungible token market and three physical products will also be launched.

The NFTs is being discussed a lot these days and next year we will see it become even more successful. And today (17th) was the day of a collection from adidas Originals officially launched, a novelty that also marks the entry of sporting goods manufacturers in the metaverse. 612w2z

The novelties were possible as a result of a partnership with large companies in the NFTs: gmoney, Bored Ape Yacht Club e comic punks. Understand how the launch will happen and where you can buy the new features that are already available. A collection of physical products will also be released in 2022.

The new adidas Originals collection 4d6t2h

More and more companies are investing in the NFTs as a way to have more sales and this is coming to the fashion market little by little. As part of this movement, the adidas Originals launched a collection just for this market. The brand also changed its profile picture to an icon, the famous monkey. cyberpunk No. Twitter.

Within the virtual space, it is possible to see all the physical pieces that will be released, as well as to have access to the exclusive experiences that are being prepared. The company is focused on being a reference in the metaverse and is not measuring efforts to achieve this goal. To be able to launch your first collection of NFTs, adidas ed three major market partners. In total, 30.000 non-fungible tokens are available for purchase (10.000 from each partner).

Partnership with NFT market leaders 436l26

Through the acquisition of a NFT da Bored Ape Yacht Club, which takes the name of indigo herz, adidas Originals is also working to ensure that its participation is assertive, with work being carried out since April of this year. In addition, the company also closed a partnership with gmoney and Punk Comics.

 “It's very refreshing to see a culturally influential brand like adidas Originals work hand in hand with the NFT community. At every step, she has included the right partners from the cryptographic, metaverse and NFT community by listening to their insights from the start.”

Gmoney on adidas' entry into the NFT market

Three will be offered NFTs for purchase, with the owner having access to several benefits. we already talked about non-fungible tokens in a special matter of the showmetech, but this can be explained as a collectible digital certificate that proves that a person has ownership of a digital art (it is not restricted to the art market only).

Comics featuring characters from partners from adidas originals
Examples of clothes from the collection that will be launched in 2022 can be seen in a special comic (Photo: adidas/Disclosure)

The release also marks the characters of the three partners of each of the symbol characters of the partners with clothes from the adidas Originals in a second edition comic book series NFT Punk Comics.

Physical products will also be released 4n321z

As part of its entry into the NFTs, adidas Originals will be launching three items that will only be available to those who purchase non-fungible tokens. The orange cap, a true hallmark of the monkey gmoney, will undergo a re-reading to be sold to all interested people. A hoodie and tracksuit will also be available as part of the launch of the new collection.

Adidas originals new collection hoodie photo
Company will be launching three products inspired by NFTs partners
(Photo: adidas/Disclosure)

The app s adidas can perform emblem redemption NFT with Proof of Attendance Protocol (POAP, or Proof of Attendance Protocol, in English). Installation can be done on smartphones with Android or iOS.

Adiverso: the metaverse of adidas 3k6f1g

You must be wondering how it will be possible to check out all the products in the collection inspired by the partners of adidas to enter the market NFTs. But know that there is an answer: a virtual space was also created for all the people who made the purchase.

Company promised incredible experiences for those who buy NFTs (Photo: adidas/Disclosure)

In this way, the addition, metaverse of adidas, allows you to check out the virtual clothes. The gaming universe in blockchain is allocated inThe Sandbox and other platforms, and can be accessed from 2022 onwards. It will be possible not only to carry out a proof of items, but also to have access to the various experiences that are being prepared for 2022.

“As part of our ambition to celebrate the ideas that are defining a new era of originality, we have reached the forefront of creativity: the open metaverse. The entry of adidas Originals in this space is something natural, it is an unexplored universe, where the possibilities are truly limitless and anyone can express themselves and be rewarded for their most original ideas. Building on the brand’s of this community of pioneering creators, adidas has acquired virtual terrain within The Sandbox, which we are working on to bring exclusive content and experiences.”

Erika Wykes-Sneyd, Vice President of Marketing and Communications at adidas Original

More details about what this virtual environment can provide have not yet been revealed, but we can mention that within the metaverse it is possible to hold virtual meetings, concerts and other events remotely. THE Facebook is also investing a lot in this market.

Prices and places of purchase 5c4k1b

All persons interested in purchasing at least one of the three NFTs from the collection adidas Originals can do this through the dedicated website. The value of each non-fungible token is 0,2 Ethereum, approximately R$2.140 (in direct conversion). As part of the benefits for those who make the investment, the adidas ensures that all people will have access to physical products, just like the metaverse.

A Nike is also a company that is investing in the metaverse and this week, made the purchase of a startup RTFKT, a collectibles studio known for producing non-fungible tokens that unite culture and Gaming. In this way, we could see the two leading sporting goods manufacturers deliver digital experiences as early as next year.

What do you think of the new collection of NFT da adidas? Thinking of buying at least one of the items? tell us Comment!

See also other features 565d6d

Check out the 5 most interesting metaverses which are under development:

Source: Adidas

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