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A Apple surprised everyone and announced the launch of a digital credit card, the Apple Card, during an event in Steve Jobs Theater, at the company's headquarters in Cupertino, California, this Monday (25). 1nk12
On the occasion, the company also announced the new Apple News +, newspaper and magazine subscription application, the Apple Arcade, new game service, and the apple tv channels, the company's channel subscription service.
Tim Cook opened the event listing all the innovations that Apple already brought to market, such as iCloud, Siri, Apple Maps, Apple Pay, Facetime, Search my iPhone, Apple music, Podcasts and iBooks. According to him, the company is unparalleled in hardware, with e services, and lists features such as “easy to use”, “attention to detail” and “safe” as factors directly related to the products Apple .
Apple Pay and Apple Card 2152m
Second Tim Cook, more than 10 billion transactions to Apple Pay, Apple's mobile payment service. And by the end of the year the service will be available in more than 40 countries.
“Apple Pay is secure, convenient and private. But we want to go further and change how we handle credit cards.”
Tim Cook, Apple CEO
The announcement of the new service of streaming, Apple TV +, and the improvement of the news app, Apple News +, but the company surprised everyone with the launch of a digital credit card: the Apple Card
O Apple Card is a credit card that can be controlled by the Apple Wallet of the iPhone and offers a different experience from traditional credit cards, by offering a low interest rate, hassle-free rewards program, and of course, with the security and privacy technologies Apple practices in its products and services.
In addition to control via Wallet, the will also receive a physical version of the card, made of titanium and branded as MasterCard. In Apple's signature style, the card's design has been rethought to be minimalist and free of unnecessary information. access to Apple Card will be protected by FaceID, TouchID and unique transaction codes.
Integrated to it, you will have a service of analysis of expenses to help in the financial health using Machine Learning and Daily Cash. It will break down spending into category like food and entertainment, and each category will be broken down by a color for easy viewing.
Daily Cash 4570d
O Daily Cash is the benefits program Apple . For every purchase made with the Apple Card, the will have a daily return of 2 or 3% of the value, in their or in discounts at the Apple Store. This service will also be available for the physical card, with a 1% return on the value of purchases.
To enable the Apple Pay, the company has partnered with the bank Goldman Sachs and MasterCard. The service will arrive in the second quarter of 2019.
Apple News + 6eu1t
A Apple announced a new version of its news app, the Apple News +, a subscription service for digital magazines and newspapers.
“When we created Apple News three years ago, we realized we could make a difference to how news is consumed by prioritizing source reputation and content quality. Today Apple News is the 1st most used news app in the world, valuing the selection of reliable and recognized sources”.
Tim Cook, Apple SEO
It will give you access to more than 300 magazines , the Times, The New Yorker, ELLE, Vogue, National Geographic, Vanity Fair,Scientific American, The Cut, Vulture, Bon Appétit, People, and Glamour, in addition to newspapers such as the The Wall Street Journal and Los Angeles Times.
As informed at the event, the Apple Bill to US$9,99 (approximately R$38,00) per month for the service in the United States with the option of Family Sharing (“Family Sharing”, in free translation), which will accept up to six of the same family and can use the service without extra fees. In Canada, you will be charged US$ 12,99 (about R$ 50,00). The will be able to test the first month of the Apple News + for free
The company also promises the security of its s' data, without running the risk of receiving unwanted ads for the material they consume, and also guarantees that companies will not take data.
“I love the feeling of being at a newsstand, but we usually buy one or two. But what if we could have them all? Magazines are part of our culture, they educate, they entertain, they go behind the scenes with exclusive interviews with our favorite artists, they bring the latest innovations and market news”.
Tim Cook, Apple SEO
O Apple News is the version Delivery to Italy takes one or two business days of the application. It gives you access to news sources, top stories chosen by editors, personalized recommendations, breaking news and private, secure reading.
O Apple News and Apple News + are already available in the US and Canada, and will soon be in Europe, starting with the UK.
Source: Apple
