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In July 2022, we reported here on showmetech that Apple e Google would be the companies most affected by new laws in Europe to reduce competition. But the company of Cupertino would have more problems, since it will need to allow the operation of third-party app stores on the iPhone, in the same way that it already happens on the Android. 2l3o2x
Now the analyst Mark Gurman claims that in order not to be prevented from marketing its products on the European continent, Apple must already allow this to be done between September and November 2023. See all the details right now.
The new DMA and DSA laws p301v
Proposed in 2020, but only approved in July 2022, the new laws are focused on reducing the huge monopoly created by technology companies like Google, Apple e Amazon🇧🇷 Starting with DMA, an acronym for Digital Markets Act, it requires companies to be more open to accepting smaller companies (mainly startups) in the market. In practice, speaking specifically about Apple, third-party apps could be installed outside the App Store.
A DSA, Digital Services Act, already talks about content moderation, requiring the removal of illegal content (such as fake news) by the major platforms. The recommendation algorithms also need to be more transparent and in case the rule is not complied with, the company can be fined up to 6% of its global revenue and even banned from the European Union in cases of recurrence.
A DSA will apply to all digital service providers from January 1, 2024. Now, for very large online platforms and equally large online search engines, compliance will apply until the end of 2022.
Forecast for third-party app stores on iPhone h6hu
According to the analyst Mark Gurman, the major change in Apple which obliges the company to allow applications to be installed outside the App Store should be implemented between September and November 2023, during the American fall. The iOS 17 update would already bring this news, but it is not yet known how this would be done in practice.
Those who follow gaming and technology news already know that the Apple lost the lawsuit against the creator of the Fortnite and was forced to allow third-party payment platforms to be used (to circumvent apple company fees). In short, the Epic Games accused the Cupertino company of having an “anti-competitive and harmful” policy by receiving 30% of every purchase made via the App Store.
At the time, as a justification for preventing third-party app stores on the iPhone (such as Epic Games), the Apple said that the installation outside the App Store it's quite insecure. Which is true, since about 90% of the apps that can bring harm to Android smartphones are outside the Google Play Store.
Privacy and security must be a focus 304f4h
Sources of Gurman point out that the change applies only to residents of Europe, but residents of North America (and who knows even South America) may receive the novelty that would allow greater freedom.
However, the Apple must still require third-party app stores on the iPhone to comply with basic security rules for installation to take place. This means that as much as applications installed outside the App Store and your transactions are done outside the control of the apple company, you may still need to pay a fee for the review to be carried out (and you will need to comply with the rules for everything to be released).
Em our July issue, we mention the possibility of the company using the RCS universal messaging protocol, also adopted by Google. But Mark Gurman said that this is impossible to happen, since the exclusivity of technologies from the iMessage would need to be shared with competitors and startups minors. Apple engineers would also be concerned about the end-to-end encryption of the exclusive messaging app for iOS s.
The expectation is that the novelty (if confirmed) arrives with the iPhone 15, which is expected to be released in September 2023. We can only wait for more information.
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With information: Tom's Guide
