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A Asus presented this Wednesday (13), in São Paulo, the first smartphone developed for Brazilians and with the new technology SiP, o Zenfone Max Shot, in partnership with QualcommAnd Zenfone Max Plus M2 in Brazilian territory. 5y6f2c
“I am very excited to launch this product especially for Brazil”.
SY Hsu – President of Asus.
O Brazilian zen is the result of research by the Asus with 5.700 participants, which identified the main needs of the Brazilian consumer with a smartphone. The survey found that the reality of Brazilians is a basic cell phone, not a top of the line. 42% of participants have not changed their cell phone for 3 years and 70% spent less than a thousand reais to buy it.
The main novelty is that the Zenfone Max Shot is the only smartphone in the world to receive the SiP (System-in-Package), Brazilian chip from Qualcomm. O SiP It's a super chip that brings together all the main components for the manufacture of a smartphone in a single piece, just missing the screen, battery and camera.
Cristiano Ammon, president of Qualcomm, stated that this launch is an important step for the Brazilian sector. Qualcoom's mission for the next 30 years is to connect everything to the network, equipment and people.
“Brazil does not need to lag behind any nation.”
Cristiano Amon, President of Qualcoom
Zenfone Max Shot 214f5y
O Zenfone Max Shot wants to take the Brazilian out of the basics. Equipped with the power of Snapdragon SiP 1, a Asus and Qualcomm managed to make it a powerful and affordable smartphone. It is already on sale for R$1.349,00.
It is the first smartphone in the world to receive the Snapdragon SiP 1. With a 6,26-inch Full HD+ screen, the colors are realistic and vivid. Audio quality was one of the aspects focused and the 4000mAh battery that lasts up to 2 days, according to the company.
One of the main demands of Brazilians who participated in the survey is a good camera on a smartphone. With that in mind, the Zenfone Max Shot has received three cameras back.
One of the wide angle of 120º, 8 SM, with beautification mode and portrait mode. The second was specially designed for portrait mode with a blurred background. The last camera, and the main one, has sony sensor, 12 SM, f1.8, and captures up to 50% more light.
Cameras can take photos at the same time in portrait mode and have AI scene detection, there are 13 different scene types. already the frontal camera has 8 SM with flash, beautification mode and portrait mode.
O Zenfone Max Shot comes with one triple slot: 2 nanoSIM 4GB and 1 microSD. AI is also present in Brazilian Zen. The smartphone knows when you're looking at the screen, for example, and keeps the screen on until you stop looking. The battery also learns with usage and optimizes the battery for better management.
It has a metal finish, 180g in weight, 8,49 in thickness, 3GB of RAM and 32GB of storage. The colors that will be marketed are: silver, black, blue and red.
Zenfone Max Plus M2 2n1j6p
A Asus also launched the Zenfone Max Plus M2. It has some differences from the Zenfone Max Shot, starting with the two rear cameras, different from the three of the Brazilian brother, 3GB of RAM and a version with 32Gb of storage and another with 64GB. The 32GB version is on sale for R$1.299.
SiP, the Brazilian chip 2h1c4f
Rafael Steinha, president of Qualcomm for Latin America, explained that the idea of SiP came about years ago when engineers at Qualcomm asked: “why not integrate all the components into a single, indivisible, small module?”
"It's the worldwide launch of a new technology that doesn't exist anywhere in the world."
Rafael Steinha, president of Qualcomm for Latin America
O SiP ou System in Package ("system in a package", in free translation), a complete electronic circuit encapsulated in a chip.
It will initially be produced only in the Brazil with manufacturing technology DOORS. It takes up less space and facilitates the production of a new appliance. THE Qualcomm hopes to stimulate the national electronics industry by bringing the SiP to be developed and manufactured here.
Inside it has the processor, GPU, X9 modem, wireless connectivity, bluetooth and memory. There are 400 components, but the main advantage is the miniaturization. It is smaller than conventional chips, that is, there is more space for other components, such as the battery. Because it is smaller, the SiP provides more space for other components such as the battery.
All the complexity of a smartphone and radio frequency is in this module. With it, the time and effort of deg and manufacturing a smartphone is drastically reduced. Almost all semiconductors from Brazil are imported, generating high expenses for companies. The country comes to spend 20 billion reais.
To Julio Semeghini, executive secretary of the Ministry of Science, Technology, Innovations and Communications (MCTIC), Brazil need to update the laws to keep up with technological advances. “The government has a great responsibility to maintain and stimulate these innovations. We need to reshape our laws to keep up with the changes. We have challenges and changes ahead.”
“As an engineer, and as someone who has followed this sector for 30 years, it is very gratifying to see this happening here. I am very proud to see a Brazilian at the head of a project like this. Brazil today takes a very big leap”
Julio Semeghini, Executive Secretary of MCTIC
A Qualcomm there were signed a partnership with the Universal Scientific Industrial (USI), in early 2018, for the development of design and manufacture of modules and components for smartphones in Brazil. The factory will be installed in the city of Jaguariuna, in the interior of São Paulo, and should start operations in 2020.
SiP is the technology of the future. I believe that SiP has the ability to be the foundation for the industry.
Rafael Steinha, president Qualcomm for Latin America
Technical specifications: 3hc5i
Zenfone Max Shot 214f5y
- Processor: Snapdragon SiP 1, octa core 1,8 GHz;
- Screen: 6,26 inches, Full HD+ (1080×2280);
- Battery: 4000 mah;
- Memory: 3GB or 4GB of RAM;
- Storage: 32GB;
- Camera: 3 rear cameras, the main one with a 486MP Sony IMX12 sensor and F1.8 aperture, the secondary 5MP for portrait mode and the third 120° and 8MP wide-angle camera. 8MP front camera;
- Colors: black, silver, blue and red;
- Price: R $ 1349.
Zenfone Max Plus (M2) 466o
- Processor: Snapdragon SiP 1, octa core 1,8 GHz;
- Screen:6,26 inches, Full HD+ (1080×2280);
- Battery: 4000 mah;
- Memory: 3GB of RAM;
- Storage: 32GB or 64GB;
- Camera: 2 rear cameras, the main one has a 486MP Sony IMX12 sensor and F1.8 aperture and the secondary 5MP for portrait mode;
- Colors: black, silver, blue and red;
- Price: R$1299 (32GB)
O Zenfone Max Shot was released exclusively to Brazil and now available in the main Brazilian stores. Its suggested price is R$ 1.349,00 in silver, blue, red and black. already the Zenfone Max Plus M2 is available in two versions that differ only in memory (32GB or 64GB). The smaller version has a suggested price of R$ 1.299,00.
