Table of Contents 64q43
In recent years, the phenomenon called booktok has gained prominence as an influential force in promoting literature on social media. With the emergence of this platform, the intersection between entertainment and reading has taken new forms, transforming not only the way books are discovered, but also how they are consumed and shared. Have you heard about him? 1j4ep
What is Booktok? 1u6g3o
The pandemic brought significant changes to commerce, with the significant increase in book purchases being one of the most notable among them, which, consequently, reflected in the growth of readers. Surprisingly, an audience that many might perhaps consider unlikely also contributed to this increase: young e teenagers.
A survey conducted by Nielsen BookScan, a data provider for the publishing industry, revealed that, between January and September 2021, around 36 million copies were sold, marking an increase of 39% compared to the same period in 2020. But how did this actually happen? That's where the booktok, a community that still has a lot of influence.
We are talking about a phenomenon that emerged in TikTok, with readers taking advantage of the moment of confinement to create content about literature in a very creative and thought-provoking way. Quickly, videos about book recommendations, reviews, reading tips and favorite excerpts with visual resources and music that became the soundtrack of trends they began to go viral within the social network, capturing the attention not only of those who already considered themselves readers, but also of an audience that became fascinated by this universe due to their success. Booktok has been praised for revitalizing interest in reading among young people and for creating a very innovative sharing atmosphere.
If I want to read it, and want to know a summary of the book, I'll look for it on TikTok.
Ônix Coelho, 20 years old, for CNN Brasil
Furthermore, it is worth saying that all the resounding success of the community within the platform is due to the combination between the influencers' content and the algorithm. Immediacy is crucial nowadays, and precisely for that reason, TikTok has become the perfect tool for sharing and sharing this type of content. This good combination between the application and generation Z, which comprises the majority of s, encourages the exploration of works even outside the mainstream, helping to make new, older books go viral on the market through the rapid and instantaneous dissemination of the social network.
This new way of sharing content has made it possible for new authors to enter the market, as literary influencers often highlight lesser-known books or books by debut authors in their recommendations. Booktok's influence is such that it allows these books to have more visibility and reach a wider audience.
Tendencies 656j71
In the literary universe, trends also play a very crucial role in shaping reading habits and, mainly, in the popularity of certain works. From the bestsellers that dominate the bestseller lists to the most popular genres, readers' preferences are influenced by a series of factors such as the type of narrative, character creation and especially their universes — whether fictional or not.
This is so important that in addition to becoming trends nowadays, they also end up influencing the popularity of the authors themselves, as is the case with names like Sarah J Maas e Raphael Montes. Many readers seek to consume books just because they are by their favorite writer, without needing to be “bought” based on the synopsis, for example.
To better understand, the showmetech has special article on how world-building occurs in fiction and how they impact public consumption.
At the time of the pandemic, non-fiction stories were the ones that gained the most visibility, however, what is interesting to note are the titles that have gone most viral since then and have become “TikTok's favorites”. Fantasy, suspense and young-adult are those that have achieved the most and are still maintained today, but those with LGBTQIA+ characters or those belonging to minorities are those that have gained the most. Not surprisingly, it was in this way that works like Red, White and Blue Blood e heart stopper were adapted for streaming.
However, despite the significant increase in interest in books, it is still common for there to be a certain selectivity of genres in the medium. Here, we can highlight, in fact, fantasy, which today can even be branched into successful subgenres such as romance, focused on romance; low fantasy, with stories that take place in the real world; or high fantasy, having narratives in alternative worlds. This is the case with literary sagas, from classic ones such as The Chronicles of Narnia even the most modern ones like A Court of Thorns and Roses (ACOTAR).
The adaptation of books for audiovisual productions also continues to be a very notable trend, managing to further influence the literary and cultural scene. See some that have become trends within Booktok and have already been confirmed to become films and series:
- The Seven Husbands of Evelyn Hugo – film will be produced by Netflix (no date yet)
- ATTACK – series will be produced by Hulu (no date yet)
- This Is How It Ends – film will be produced by Sony (reaches theaters in August)
- Ugly – film will be produced by Netflix (no date yet)
- The Love Hypothesis – film will be produced by Bisous Pictures (no date yet)
- Liars – series will be produced by Prime Video (no date yet)
- They both die in the end – series will be produced by Netflix (no date yet)
- Of Blood and Ashes – series will be produced by Prime Video (no date yet)
- Good Girls' Murder Handbook – series produced by with the BBC (no date yet)
- Perfect Days – series produced by balloon play (no date yet)
- neuromancer – series produced by Apple TV + (no date yet)
Changes caused 5m1r18
Given the scenario of TikTok's influence on the market, many changes have consequently occurred. In some areas, adaptations were even made to adapt to a new consumer reality. We will explain more below:
Publishing market 6r695p
Economic instability was just one of the effects of the pandemic. However, the publishing sector ended up finding itself halfway through the Booktok boom, which they saw as an opportunity for a resurgence to benefit the industry. Currently, experts point out that the application famous for its algorithm system has established itself as the main and most economical marketing vehicle for promoting reading.
In the first half of 2021 alone, there was a large increase in sales of children's/educational books, and according to the 6th Book Retail — a collaboration between the National Union of Book Editors and Nielsen –, there was notable growth of 42% compared to 2020, with more than 5 million copies sold within these categories alone. Since then, with a growing and active community, the market has experimented with shaping itself based on it. In the past, when it came to marketing, the main focus was physical stores, however, today, publishers seek to direct their resources entirely towards digital content.
TikTok was so revolutionary for us that, if no one can explain to me in 30 or 60 seconds what a book is about, I won't even buy the rights anymore.
Rafaella Machado, executive editor of Galera Record for CNN Brasil
What is happening is that, basically, instead of relying exclusively on traditional campaigns, the sector is starting to prioritize paid partnerships with influencers, in addition to contracts with professionals specialized in digital marketing. In this way, there is a very well done and even more practical analysis to get to know and understand new book consumers who, for the most part, are part of a new and diverse generation and, therefore, ended up having a lot of influence on what is trending in tastes. literary. Just to give you an idea, a recent American report showed that Millennials and Generation Z are those who most frequent physical and digital libraries, at higher rates than previous generations.
However, it is worth saying that these changes do not only apply to Brazil. The North American publishing market also began to adapt with companies such as the famous Barnes and noble recognizing the importance of TikTok. In the United States, spaces dedicated to Booktok's best-selling books have even become standard within bookstores.
Book Biennial 5j2d8
Have you ever imagined if a social network could sponsor such a large and famous literary event in the country? This is what happened with the last edition of Book Biennial, which took place last year in Rio de Janeiro. The presence of the platform represented a significant milestone, with the creation of an exclusive stand with s, chats and discussions about the transformative power of reading on emotional well-being. Several Booktok influencers were also present not only to produce content, but to give gifts to readers and make the event more dynamic.
Furthermore, with the advent of this new community, the Biennale also became a space for national authors. Faced with this constantly evolving scenario, several writers, even beginners, found themselves forced to adapt to the demands of social networks, often transforming themselves into tiktokers to reach and engage their audience — which worked. A notable example is the author Pedro Rhuas, whose literary talent was even recognized with the award Flipop 2020 for her debut book While I don't find you, one of the best sellers at the publisher's stand Next.
It is also worth highlighting that new publishers gained visibility, and new programming was created to bring the reader even closer to the literary universe. A ball inspired by fantasy sagas and a party with themed songs from some books — thanks to trends do TikTok – were some of the new features that showed how much the Book Biennial is also getting involved and changing with the influence of the platform.
Online shopping x Bookstores 6b5b5t
Since the beginning of Booktok, something that has also become a topic of discussion is the significant impact on the dynamics between online shopping and visits to physical bookstores. On the one hand, the viralization of book recommendations within the application was able to direct s and new readers to make online purchases, especially through platforms such as Amazon, which offers convenience and a wide variety of titles. However, we also cannot ignore that the moment, at the time, facilitated this scenario, since it was impractical to leave the house during the pandemic. But this is how the rise of e-commerce began, with many being influenced to purchase books immediately after watching a video on TikTok.
This is something that continues today, with many readers giving their opinion on the advantages and disadvantages of buying online or going to a bookstore. But although the first option has become the majority's preference, Booktok has also managed to boost visits to physical bookstores, especially due to the experience that largely comes from a certain emotional comfort. After all, it is quite common for readers to enjoy spending hours on end in an environment filled with books. Furthermore, as mentioned previously, spaces dedicated to TikTok are also attractive.
BookTok can therefore act as a catalyst to increase traffic in both online and physical stores, depending on the strategies adopted by influencers and the publishers themselves.
The Kindle era 674x38
To Roberta Machado, director of communications at National Union of Book Publishers (SNEL) and vice president of Record Editorial Group, TikTok has generated renewed interest in printed books with videos sparking a rediscovery of the tactile pleasure of physical reading. But what about the Kindle? Currently, it is one of the most sought after products within the Amazon, in addition to being one of the first options for events and promotions within the store. With the growing consumption of reading, many have found numerous advantages to having one.
The Kindle emerged as a revolution in the world of digital reading. First released in 2007, it was one of the first e-readers widely available on the market. Its popularity grew rapidly due to ease of use, portability and an immense capacity to store thousands of books in a single place. To this day, it is a highly desired device as it offers a convenient and economical alternative, which is one of the main reasons why some readers prefer it over physical books. You e-books are generally cheaper and many are available for free or at lower prices on the internet. Other than that, Kindle also offers additional features like built-in lighting, built-in dictionary, and cross-device syncing.
Available in different versions and values, you can purchase yours through the official website of Amazon.
Conclusion 60664y
If you think young people don't read, just go to BookTok and realize it's a lie.
Lorena Carvalho, digital influencer
The phenomenon of booktok and its influence on the market are reflections of a profound transformation in the way literature is discovered, consumed and shared in the digital age and over time. The emergence of this creative community has not only revitalized interest in reading among young people, but also opened doors to new authors and literary genres. Furthermore, it has driven significant changes in several aspects and, mainly, has been responsible for making many young people start reading more frequently and with interest.
It is more than evident that his influence will continue to shape the future of literature, promoting reading as an accessible, engaging and, above all, inspiring experience for a new generation of readers eager to explore new worlds through the pages.
See also:
See all the books that will be turned into films in 2024
Sources: CNN Brazil, G1, Publish News
Text proofread by: Pedro Bomfim
