Directly from Unaí, in the interior of Minas Gerais, is the king of deepfakes in Brazil. Journalist Bruno Sartori, 30, is responsible for iconic videos that make satire of everyday life from deepfake, with faces of personalities and, for the most part, politicians. 6o5j2c
The term deepfake comes from "deep learning" (“deep learning”, in free translation) and "Fake" (“false”, in Portuguese). through a artificial intelligence (AI), the videos are manipulated to show people doing something that “they have never done”, for example, saying something unusual, dancing or singing. And, with this technology, Bruno Sartori created videos like: "Jesus's blood has power", “Felipe Neto Miranda sings Cae Cae” and the viral “Chapolin Bolsonaro”.
With tree on the social networks, Sartori gained fame and now has to reconcile the production of content, lectures and interviews. We had a super interesting chat with the star to find out more details about how these videos are created, the tools used and what to expect from this technology in the coming years. Check it out below:
Showmetech: What led you to start developing deepfake videos? And how did you learn?
Bruno Sartori: I was already doing humor work in my city. I did it with politicians in the region, even changing faces, using other video techniques that weren't so cool and so real either.
To improve my editing techniques I was looking for some other kind of possibility to do the face swap. And that's when I found the technology [deepfake] in an American forum. Then I racked my brains until I was able to use it. At that time, scripts were still very difficult to manipulate. You need a little knowledge and then I learned to use it in my videos.
Showmetech: What are your inspirations?
Bruno Sartori: I am often inspired by everyday life. Everyday is a joke in itself. So, I stay tuned to the events to make my creations.
Showmetech: What tools and techniques do you use to create deepfake videos?
Bruno Sartori: to make the deepfakes I use libraries from open code. It doesn't have an interface, it's just commands (through command lines) and I use it together with the video post-production technique. I've been an editor for 15 years now, so I have a little knowledge in this area. It helps a lot to correct the videos and make them more real.
Showmetech: What is the creation process like? And what is the biggest difficulty in this process?
Bruno Sartori: I do as I can, as time allows. I don't write a script or anything. I sit and create without any difficulty.
Showmetech: What is your most successful content?
Bruno Sartori: The first content to go viral was that of The Red Grasshopper. I thought it would be the most viral. Then came many others that also went viral to the extent of Chapolin, until I made one that was of Lula singing a song by Mariah Carey [Obsessed] for [Jair] Bolsonaro. It went viral even more and I thought I wouldn't be able to top that success, because so many people tagged me in that video.
Then I did the one from A Usurpadora [a Mexican telenovela], which was a hit, I think three times more than any of my other videos. With it, I got 40k followers in one day on Instagram. So I believe it's him: Bolsonaro and Lula in a scene from the soap opera A Usurpadora.
Showmetech: A lot of your content is political in nature. Have you ever been sued and/or threatened for creating deepfake from authorities?
Bruno Sartori: Threat is practically every day. When you are dealing with content where people have taken a ion and created a bond, making these politicians almost like gods, you end up almost looking for a personal fight with these people.
Threat is every day. Now, threat of prosecution, none, for now. I think they will. It's a natural part of the process, but I'm very well groomed and I'm not worried about the lawsuit at all.
Showmetech: How to identify if a video is deepfake?
Bruno Sartori: I think today to identify if he is deepfake or not, we have to look more at the context, because the videos are so perfect.
For example, before, faces were a little more blurry, teeth were ed together. Today, the process is so advanced that we have already overcome these obstacles and it is even difficult for me to find out if the video is fake or not, even looking and working a lot with it.
Showmetech: What future do you see for deepfake?
Bruno Sartori: With the education of the population, the future of technology is fantastic. It will help us create content that was previously impossible. For example, movies gesticulated in Portuguese, will give people the possibility of being inside her predicted movies, her favorite soap operas.
Communication will be amplified to the point of breaking down language barriers. We will be able to make a call to a person in another country, speak in our language and the person will see us gesticulating and speaking in their language, in their timbre of voice. So, if used well, it has a very promising future.
Bruno Sartori's social networks 6d6c2t
Twitter: @brunnosarttori
Instagram: @brunnosarttori
YouTube: Bruno Sartori
