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A View launched today (01) the program “Visa Causes”, an initiative that promises to encourage the use of card by helping worthy causes via donations. Combining the useful with the pleasant, the proposal is a good choice to highlight the needs of others, which often do not appear before our eyes. 6b4537
How the project will help the causes 164y3l
According to the project, 1 cent will be donated to the chosen cause or institution with each purchase made by the customer. Initially planned to last 12 months, the new project hopes to raise R $ million 60 in donations. Of course, this will depend on the customers.
"We found that many Brazilians want to contribute to various causes, but do not always find the time or reliable and practical ways to make donations. By convening our entire network and Visa cardholders, we can impact these institutions in a positive and transformative way. Together we can do more and drive the social change we are so keen on in Brazil. To get an idea, according to data from the Central Bank, 6 bilhões of financial transactions were made with Visa cards in 2016. In other words, we have the potential to reach a total of BRL 60 million if everyone participates in the initiative"Says Fernando Teles, country manager of Visa do Brasil.
To participate in the action, you must, of course, have a visa card (credit or debit) and to site. There, you can choose between the following causes: Animals; Children and adolescents; Education and training; Elderly and Health. There is also the possibility to know more about each institution through the website.
By choosing the cause, all your purchases will help you. Be credit or debit, in physical or virtual stores, and even abroad, you will always be helping. There is also the possibility of making a private donation, in partnership with the social organization "I “. The numbers referring to the amount of money raised by each cause or institution will be present on the website. It will be updated constantly.
Institutions that are part of the project 1g2j6o
Seeking to encom the 5 areas that need due attention, the program will have the following institutions:
- Firefly Association
- Zezinho's house
- spawning hawks
- Vida Brasil Group
- Children's Cancer Institute (ICI)
- Guga Kuerten Institute
- Luiza Mell Institute
- Muda Brasil Institute (IMBRA)
- Reaction Institute
- Verter Institute
- Old Friend Project
- Project Guy
It is noteworthy that other 5 institutions will be added in the coming months. "Brazil's social problem is too complex for a single institution or entity to try to solve it alone. O Visa Causes is at the heart of the UN Sustainable Development Goals global agenda, which basically means everyone working together“, Says Marcelo Camargo, vice president of IMBRA.
We think this initiative can change the lives of many people and animals. And you, will you participate in this project? If so, do you think it's important to help which cause first?
Source: View
