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A daily companion in everyone's life is definitely the cell phone — or smartphone. This device accompanies us in work, communication, entertainment and in the most varied ways. A survey showed that in the second quarter of this year, Brazil had a increase of more than 3% in the cellphone market. Come check out more data about the research. 1v1072
More than 11 million devices sold 301c3v
O IDC (International Data Corporation) carried out a survey on the cell phone market in Brazil and showed that the country closed the period on a high, with 3,1% increase in sales in the area. At the time, 11,3 million of these mobile devices were sold, something around 345 more than the same period in 2021.
Talking about revenue, in the months of April, May and June 2022, the sum reached more or less $ 17 billion, a number 14,1% higher when compared to the same period in 2021. This value built up to a total result in this semester of $ 36,7 billion, representing another increase, this time of 16,8% — also higher when compared to the first half of 2021. The data collected refer to the study IDC Brazil Mobile Phone Tracker Q2/2022, also from IDC Brazil.
Despite being in decline, the market for devices that are simpler or have fewer features, when compared to the current ones, show that there is still room for them. Of the more than 11 million devices sold (an exact number of 11.379.327), between the months of April and June of this year, 10.873.792 represent smartphones and 505.535 from other cell phones, numbers that represent 4% more and 12,9% less than in the second quarter of 2021, respectively.
The sales volume of feature phones (common cell phones) is much smaller, but continues to have space mainly outside large urban centers, serving an audience that uses the device more as a telephone and not so much as a high-tech device or internet access.
Reinaldo Sakis, Consumer Devices Research and Consulting Manager at IDC Brazil, explaining the phenomenon
Also according to Reinaldo Sakis, the IDC research manager states that even in the 2nd quarter of this year, the average value of smartphones was R$ 1.878, a number 11% lower when compared to the 1st quarter of 2022. This is due to a set of composed of more products with lower prices, in addition to being 10% higher than what was recorded in the 2nd quarter of 2021. Another justification would be the reflection of the increase in chips and their respective cost, in addition to the devaluation of the real and freight, which has become more expensive.
1th quarter of 2022 461a2r
At the beginning of the year, between January and March 2022, the IDC Brazil Mobile Phone Tracker Q1/2022 had already ed more than 11 million devices, of these 10.642.417 were smartphones and the other 536.987 refer to common devices, the feature phones.
There was a drop of almost 6% compared to the same period in 2021. Still in the 1st quarter of 2022, the average value of the devices was R$ 1.725, a number 26,7% higher when compared to the first quarter of last year . And the revenue for this period was R$ 19,2 billion, an increase of 19,3% compared to the 1st quarter/2021.
Glimpse into the mobile market in 2022 6u412k
The first half of 2022 was quite challenging for the Brazilian cellular market. According to IDC Brazil, some factors such as war in ukraine, factory shutdown in China and the appellant Economic instability suffered throughout the world, affect not only the value of the components used in the manufacture of smartphones and cell phones, but also their distribution.
The lack of components had a major impact in the first half of 2022, but it should not be the protagonist of the movement for the rest of the year. What should affect sales is the commitment of consumer income, as a result of high inflation and interest rates, which will force IDC Brasil to revise, once again, the forecasts downwards.
Reinaldo Sakis, Consumer Devices Research and Consulting Manager at IDC Brazil, on the low expectations for the cellular market in Brazil in 2022
For these reasons, in addition to the challenges facing the domestic market and the country's uncertainties — such as the elections that take place this October — lead to reduced projections.
Brazilians always want to have their smartphone updated in their hands, but some short-term concerns such as elections, high interest rates and uncertainties regarding the economy should drive consumers away from stores in the second quarter.
Reinaldo Sakis, Consumer Devices Research and Consulting Manager at IDC Brazil, on the Brazilian consumption trend
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