We know that social networks are indispensable channels for any company nowadays. They are excellent for creating relationships with the public, implementing digital marketing actions, creating a loyal audience, promoting a blog and even finding influencers and increasing your sales. 622m1q
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However, without proper management, a good organization of posts and tracking metrics, it is difficult to achieve the desired results. With that in mind, we've separated some free tools to monitor your brand or company's social media that can help you in decision making and in creating new strategies for your business.
- twazup: One of the most used tools by beginners, Twazzup is practical and simple to work with. Just enter the name you want to track and it provides real-time updates: most shared tweets, top influencers, links, photos and the 10 most relevant keywords for your search.
- summary: The premise of this tool is to allow you to create a dashboard to visualize the most relevant metrics for your business. Its big difference lies in the number of connectable social networks: the number exceeds 50, including the most popular ones.
- Klout: Want to know your level of influence on social media? With Klout, you can discover your score (from 0 to 100) and receive tips on the best strategies to become more and more relevant on social networks. It works with all major networks, giving you a performance dashboard to identify where you are achieving the most notoriety.
- Fanpage Karma: By connecting your Fanpage for free, you will receive an extensive performance analysis, with best times to post, engagement data, most relevant types of posts, frequency tips, influencers, among others. The tool also allows you to export data to Excel spreadsheets so that they can be cross-referenced with others.
- Keyhole: Built to track the performance of specific Twitter and Instagram hashtags, Keyhole lets you track impressions, reach, and all topics related to each hashtag you generate. It also brings s with more power of influence and their location.
- icerocket: IceRocket is a monitoring tool available in over 20 languages. In addition to monitoring your social networks, it also monitors your blog, allowing you to export result graphs that can be adapted and customized at any time.
- Hootsuite: Hootsuite is considered one of the best free tools to monitor social networks, covering the main media like Twitter, Facebook, LinkedIn, WordPress, Instagram, Google+ and Foursquare. In addition to weekly reports, it is possible to a marketing team, send private messages and assign tasks to each of them. The free version allows you to monitor up to three social networks at the same time.
- Buzzsumo: Buzzsumo offers a lot of tips on what content is working well on social media and who is helping to spread it. It identifies content that has your keyword defined, and even when a competitor posts new content.
Knowing how to monitor your brand/business social networks is very important to assess what is working or not, what needs to be changed and what type of strategy is most appropriate to achieve the best results. So, make the most of these free tools to monitor your brand's social networks and closely monitor the performance of your business.
