Table of Contents 64q43
The chief executive of Instagram, Adam Mosseri, commented a little on how the social network decides what it shows to s. The explanation is a possible response to the various criticisms of favoring or disfavoring posts that Instagram has been receiving in recent times. 1y2n41
How the Instagram Algorithm Decides What to Show You 1k535s
According to Mosseri, the functioning of the Instagram it's not simple. The network uses thousands of signals to determine what you see in your feed, not just a single algorithm that decides what will be shown or not. Also according to Mosseri, Instagram uses a series of algorithms, signals and interactions to decide what to show each . For better understanding, he separated the most important ones and briefly explained what each one means:
- Information about the post: From the number of likes, when the content was posted, how long it is if it is a video and the location, Instagram is already starting to see how to distribute the content;
- Information of the person who made the post: From how many times s interacted with whoever posted the content, Instagram can decide whether the content is relevant to you or not;
- Activity: From the general likes of the , Instagram uses as a signal if the person will like that content or not;
- Interaction history: Seeing how many times the interacted with the post author, liking or commenting, Instagram can decide whether or not to show the content.
This order mentioned above is specific to the Feed and for Stories, where content more focused on people close to the is shown. In case of Explore, where the content shown is from s that the does not follow, the order of relevance of the signals is:
- Information about the post;
- Interaction history;
- activity; is
- Information of the person who made the post".
Now at Reels, where the focus is on entertaining the , showing content mainly from s that the does not follow, and where surveys to see if a Reel was really fun take place, the order is:
- Your Activity;
- Interaction history;
- Information about Reels;
- Information of the person who made the post.
After these 4 points are computed, the social network tries to predict whether the will like or comment on that post. If it thinks so, it will show the content.
Demystifying the “shadowban” 344u5
There are criticisms of the Instagram algorithm about a “shadowban”, that is, s make posts but they are not shown to anyone without a well-defined rule. Mosseri explains that the social network is working to be more transparent with any changes and changes in s' posts. In addition, the executive points out that some s see receiving fewer likes as a kind of punishment, but he comments that Instagram cannot guarantee that every post will have the same engagement as previous posts.
How to improve what Instagram shows you 28142i
Finally, Instagram also talked about how to improve what the social network shows to the , in 3 steps:
- choose your best friends. This function allows specific stories to be shown only to people close to you, and that you have chosen — but it is also considered when showing posts.
- mute s. If you don't want to unfollow a person, it's recommended that you just mute them, so you won't see their content in your feed anymore.
- Mark recommended posts as “not interested”. Whenever you see a recommended post that you're not interested in, you can mark it as something you're not interested in, causing Instagram to try not to show similar posts in the future.
Source: Instagram
For more Instagram related news, like the Signal campaign that was banned, keep an eye on showmetech.
