A Clear, a British company that develops antivirus programs, created an infographic that points out which companies are collecting the most personal data from their s. And these types of data are not the famous cookies stored by web browsers when you access a website, buy a product or access a specific ment or ment. We are talking about important personal data that, according to the research, indicates that the Facebook is the company that is collecting the most personal data from s. yq18
Facebook and Instagram: the services that are collecting the most personal data 133g6f
In the study carried out by Clear, the company related 32 different criteria that each online service expects you to share. Among them are your email, full name, but also your health, close relatives, your mother's name and place of birth. Some even want information about height, weight and health – this goes for many fitness/health apps. Some want work-related information, such as your current salary and past work history.
The results show that the biggest “thief” of personal data is the Facebook, together with its subsidiary, the Instagram. Of the 32 criteria that Clear defined as personal data points, the Facebook collect until 70,59%. Collecting this amount of personal data is not only intended to make your social experience more personal, it also helps the company sell you stuff. O Instagram stay with 58,82% of data collected, a very significant amount considering that s only use the service to share photos and stories.
Another curious fact from this study is that two relationship services are also at the top of the list of the biggest collectors of personal data: the tinder and Grindr. However, when we analyze the types of data that both ask for, such as height, weight, sexual preference, among others, it makes sense that they are services that need to collect a considerable amount of personal data to create a satisfying experience for s.
O Uber ranks fifth on this list of results and likely includes information collected for drivers and engers. On the other hand, retailers, even one as big as Amazon, are not collecting as much as you think. Interestingly, the Netflix get more data (26,47%) than Amazon, eBay, PayPal, Ikea e Walmart (which are tied for 23,53%). From social networks, incredible as it may seem, the Whatsapp is the lowest, with 11,76%; or TikTok get only 14,71%.
However, perhaps the most interesting result of this personal data collection study of the Clear be the service that is in the last position of the infographics: the Pornhub. The sexual content site only collects 5,88% of its s' data, as it only needs to know their phone number, type of device used and their interests. Pornhub is not interested in your email, for example, like so many other services on this list.
Considering the large amount of personal data that these companies are collecting from their s, the question remains whether they are respecting the rules established in the LGPD (General Data Protection Act), which has been in force in Brazil since September this year. The Law establishes that companies can only collect personal data from their s for specific purposes and, in addition, they must keep a record of the processing of this data and establish security measures to protect them.
Many question the way these companies handle s' personal data, since there are not a few cases of unauthorized sharing and even sale of data to other services to develop ads and ments aimed at s. However, the inspection of this type of action by companies is still a very bureaucratic process that involves several steps to be able to affirm with conviction that the company is, in fact, using data improperly.
If you are interested, you can check the full report of the companies that are collecting the most personal data at website da Clear.
Source: PCMag
