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Xiaomi is a company that attracts many fans in its home country, China, and in the world. To learn more about the company, its public follows the launches and visits the stores in crowds. Xiaomi mobiles have secrets surrounding their manufacture and distribution. Today, we are going to share with you some of them, ranging from curious news involving Vietnam to the massive opening of stores in several countries. t82v
What makes Xiaomi different? 62215b
Several strategies make the company very different from other cell phone manufacturers. Little-known characteristics of the company were listed by the YouTuber MrWhosetheBoss and also emphasized by other specialized sites, such as Android Authority. One of them is the daring to open 1000 stores simultaneously, a record that no other cell phone manufacturer has dared to face.
It's not just hundreds of launches that the Chinese company lives on. Her name, Xiaomi, is the translation of “small grain of rice“, a very different meaning among market representatives. The expression refers to a Buddhist concept that emphasizes the importance of starting small in order to build empires. The company logo, when placed upside down, looks like the heart symbol in Chinese, another philosophical characteristic of the company.
The acronym MI was chosen because it means Mobile Internet (mobile internet) and also Impossible mission (Mission Impossible), a fun and daring marketing strategy from the company. The syllable that represents the brand is also the address of the company online, in the domain Mi.com. To buy this domain and add it to the Xiaomi.com website, the company paid $3,6 million. It was the biggest domain deal in the year of its purchase, in 2014.
The idea of being welcoming and forming a community for its fans is at the heart of the company's philosophy, which usually makes game show-style championships for its most loyal consumers. In Spain, the company's fans were invited to participate in a Christmas picnic. In Thailand, a solidarity action after a series of floods with its fans helped the country that was experiencing serious economic difficulties.
Why doesn't Xiaomi sell in the US? 4o142o
One of the strategies of the Chinese company that still remains a secret is its entry with smartphones in the US market. Other products, such as headphones, routers and hardware in general, can already be found on the American market. However, Xiaomi smartphones will not be mass marketed there anytime soon. The US is a market dominated by the purchase of cell phones via carrier, a sales practice that is not used by the Chinese company in the rest of the world.
Another reason that distances Xiaomi from the US is the geopolitical tension between China and the US. The conflicts between the two world military powers have already spilled over into other manufacturers, such as Huawei. With the board involved even in spying scandals, Huawei suffers many reprisals that prevent the commercialization of its products in the market. Even with the high voltage, Xiaomi may also have an opportunity to replace competitors most affected by political issues.
Where are Xiaomi products made? ji14
Vietnam is one of the countries where Xiaomi started manufacturing its products. In addition to China, which is the origin of the company, there is also a factory in India. In Vietnam, manufacturing takes place in the north of the country under an investment of US$ 80 million in an industrial area of 200.000m². Production is carried out in partnership with the Hong Kong company DBG. The products are mainly exported to Southeast Asian countries like Malaysia and Thailand.
In Europe, the marketing of Xiaomi products takes place with scavenger hunts with fans wearing orange shirts and running on the streets of the countries, a way to give the products a lot of commercial visibility. As if that weren't enough, fans also participate in quirky contests, such as the recitation of love poems for the company on YouTube. The company's major marketing events even generated a world record for Xiaomi, which ended up in Guinness with more than 2 million units sold in a single launch.
The global curiosities of the Chinese company do not end there. An annual festival promotes the launches and promotes the company's already established products with discounts. In China alone, one of the festival's editions had 98 million consumers. There are several types of unusual products sold, such as thermal mugs, pens and other novelties in Xiaomi's marketing lines, which continue to attract attention around the world.
And these were some curiosities about Xiaomi! At the end of the day, the company's strong presence and rise in the world market is undeniable, especially in Brazil. Here, Xiaomi continues to invest in products and strategies to strengthen the relationship between its technologies and assiduous consumers who seek them out.
Sources: MrWhosetheBoss | Android Authority | GSM Arena | Android Central
See also:
Also access other related content on Showmetech. Meet CyberOne, humanoid robot designed by Xiaomi.
