Zao: Deepfake app is successful in China, but revives controversy over privacy 43717

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With impressive results in replacing faces using deepfake, the Zao app has come under fire for its dubious of use

Last weekend a new app went viral on App Store chinese. called Zao, it manages to insert s' faces into famous movie and series scenes with impressive realism. This technique is already known on the web as deepfake, and there are even other programs that do the exact same thing. In case of Zao, what caught the eye was how quickly, according to reports, it created realistic videos with just one photo in eight seconds. 1g675o

https://twitter.com/AllanXia/status/1168049059413643265?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1168049059413643265&ref_url=https%3A%2F%2F7gra.us%2Foembed-iframe%2F%3Furl%3Dhttps%253A%252F%252Ftwitter.com%252FAllanXia%252Fstatus%252F1168049059413643265%26language%3Dpt-pt

Even with satisfactory results, it is recommended that the sends several photos with different expressions (blinking, opening the mouth or frowning), so that the final video is even more realistic. Like other apps that have recently gone viral, the Zao was also involved in the controversy over the use of its s' data. In July, the Faceapp suffered harsh criticism for containing vague of use, leaving open what they can or cannot do with the photos of those who the app.

How deepfake works 264d2s

Using artificial intelligence (AI), the deep learning (in-depth learning, in free translation) and inserting the word fake, which means “false”.

Most of the time deepfake is used for web pranks
Most of the time, deepfake is used for web pranks

The technology, for the most part, is used in fun and has already yielded fun videos on the web. However, there is still fear with the improvement of the tool that can become more and more realistic. Being able to insert a person's face in an adult video, for example.

In times when lies spread quickly on the internet, you have to be careful not to fall into malicious pranks using technology, as has already happened. In June, an app called DeepNude, which consisted of putting women's faces in pornographic images. After the controversy, the developer disabled the application and commented that the “probability that people will misuse it is very high”.

Zao and the 3x5w67

Deepfake - zao 2
Tests carried out via Facebook have also been involved in controversies with data

According to the news agency Bloomberg, the of use of the app Zao say the gives the developer access “free, irrevocable, permanent and transferable” to all content generated in the app. The developers responded by stating that they will use all content only for the improvement of the app itself.

Even so, the assessment of Zao plummeted into App Store from China coming in at 1.9 out of 5 stars. Also accumulating more than 4 thousand comments with criticism of privacy policies. On Chinese social network Weibo, the developers stated that they understand the criticism, and are working to correct all “problems not taken into ”. It is worth ing that the app deepfake, Zao, is not available in Google Play Store.

Source: Bloomberg

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