Table of Contents
- Have a business profile
- Have a marketing strategy
- Use free Instagram tools
- Publish content that sells
- Create custom ads
- Post Instagram Stories
- Partner with influencers
- Use photos ed by s
- Create an interactive hashtag
- Post at the correct time
- Diversify your posts
- Track your metrics
- Use IGTV
- Lives are essential
O Instagram is one of the most successful social networks in the history of the internet, and if you want to make your boom, know that there are great practices that can help you gain followers organically and without having to use tools that can compromise your . any time. Everyone knows that it's important to know your audience, but you can also follow some tips to get further on the social network that doesn't stop gaining news.
Check out our selection right now to find out how can you be famous on instagram through simple changes to your posting routine.
Have a business profile
An interesting way to find out more about who follows you is to opt for a commercial type , which, in addition to having insights, also allows you to add channels like e-mail and even WhatsApp. Also, below the profile, an identification, similar to a badge, will be added, so that visitors will know right away what the focus is. You also get access to ad tools to boost posts, Stories, Reels and other content that goes live to your followers. The step by step is quite simple.
Step 1: on your profile, click on the three dots in the upper right corner and then select the Settings. On the new screen, click on the option .
Step 2: now just scroll through the options until you find change type. The option of Switch to business will be displayed right away.
Then, simply complete the process by answering the questions that appear on the screen so that you can then complete the registration of your information. This way, by having a more professional-looking profile, people who do not follow you will be able to have a more positive first impression. This is your chance to not only gain followers on Instagram, but also be better seen by everyone who uses the social network.
Have a marketing strategy
To be able to go further, it is essential that you have a focus and most importantly: follow what has been defined. It is important to understand the type of audience you want to reach and then start studying the target audience to start making posts that will win. likes in an organic way.
A very common practice in the marketing is the creation of fictional characters called personas. Leaving theory behind, the person responsible for the marketing creates three types of potential customers, but in a more complete way: in addition to the name and other basic data, daily habits, possible unique behaviors and other data that can draw attention when a post goes live are studied.
Only when you are sure that you know enough about your audience, then it is worth organizing the topics that will be turned into posts. More important than having a strategy marketing, it is essential that you follow what was planned and make periodic reviews to know if everything is generating results or it's time to invest in changes for your profile to be famous in the Instagram.
Use free Instagram tools
The business s of Instagram allow owners to have access to follower information that they can use to achieve success. Once the exchange is made, just click on the button Insights on your profile to find out when followers are most active and other gender information, as well as demographics.
You can use the filters to see how the week, month or even year went. Another very interesting piece of information is about the reach of all posts that aired on your profile on the social network. Of course, there are many tools that do the analysis, but nothing better than using data from your own Instagram to find out how your performance is going after a change in the marketing.
Publish content that sells
If you want to gain followers on Instagram and having a successful profile, it's no use having wild ideas that are part of the “Reinvent the wheel” movement. A brand must necessarily, actively, always have posts that generally encourage the purchase of a service or product. Of course, it is worth investing in educational content that also increases the authority of your brand in the market, but to separate an interesting portion of the posts to promote what generates income in the company.
A very interesting technique is to opt for indirect promotion. In practice, the promotion of a service or product is done through a great photo or redirection of the follower to another page, such as the official website or the purchase application. See this example of Samsung which, despite mentioning wireless headphones, promotes the product in a light way and without demanding that the purchase be made aggressively.
Create custom ads
It is worth investing a portion of your income for social media in the social media ads tool. By putting money, you can decide the city, state, age and even the personal tastes of who will see your ad. In practice, your brand will appear to whoever you want, through the algorithm of the Instagram.
The investment can be made starting at $ 300,00 and it is possible to use a daily income so that your ad stays active for as long as you want, but that the longer the ad is on the air, the more money you will need. You can promote your profile, a post or even a Instagram Stories that leads to a page or any other link that allows a first with the person interested in your product or service.
Post Instagram Stories
To be seen on the social network you need… be active on the same channel. It is necessary to inform the algorithm that the profile you manage is actively posting content and leave the idea of posting one static photo per week aside. It is worth investing in different content formats, such as:
- Short videos;
- Text content;
- Boomerangs;
- Photos of a project you are working on;
- Make use of stickers;
- Creating live streams.
The most important tip is that you don't necessarily have to worry about the visual identity of your company or brand when doing Instagram Stories. That's because those who watch are on their way to school, work or even resting after a hard day.
It is worth ing that the posts of many Stories per day also makes your followers always see your brand as soon as the app is opened as a colored circle around the profile once the app is updated. Use the algorithm to your advantage!
Partner with influencers
It's true that a brand can (and should) be considered an authority in the market that wants to have more sales, but one way to take a shortcut on this path is to partner with people who already have an engaged audience. You've probably already seen that, many times, brands prefer to close partnerships with people who are famous at the moment or big names established in Brazil instead of opting for models.
This is because in addition to having a larger audience, which will also generate greater reach, those who follow the influencer’s profile will also pay more attention to what is being said. Many agencies marketing They already have a great base of influencers who are ready to create content, but you can also get in touch with these people directly and close an outreach deal.
The most important thing about this action to gain followers on Instagram is to make a partnership that will be assertive and that will surely make your profile seen by more people. to follow your strategy marketing defined in the first tip of this post.
Use photos ed by s
A simple repost of a photo can not only validate the quality of the product or service sold, but also gain followers. After all, a lot of people like to appear on official brand channels, so you can leverage that to get engagement.
Whenever you send the product or access the service you were advertising, it is worth leaving a message that will encourage the customer to tag your brand's profile on the social network. And that's when you get content that's practically free. This tip applies to the feed do Instagram, as for the Stories. Highlight your profile so potential new followers can see your positives as soon as they make the first access.
Create an interactive hashtag
You must have surely seen one hashtag or phrase of a brand that became so characteristic and started to be used in several posts. Who wants to succeed in Instagram must, almost obligatorily, have a hashtag that connects with your brand's slogan and/or name. MC Donald's, for example, managed to create a great cascade of organic posts through the dissemination of #méqui. Look:
Of course, this is a segment that generates a lot of sales every day, but you can also take advantage of the technique in your company or personal profile to generate more likes and of course, gain followers. It is worth taking a part of your day to browse the hashtags that are successful in the segment in which they want to grow and create a hashtag that will be used in all posts of your profile. And don't forget to make a Story or post on feed promoting the new hashtag.
Post at the correct time
It won't do any good if you partner with influencers, create a strategy marketing and take other actions if you don't of new content at the correct time. One study done on 35 million posts around the world pointed out that the best time to post content on Instagram in South America is before 07am. The list varies according to the days, but note that the hours do not go beyond 07:XNUMX am:
- Monday: 5 am;
- Tuesday: 6 am;
- Wednesday: 6 am;
- Thursday: 5 am;
- Friday: 6 am;
- Saturday: 6 am;
- Sunday: 6 am.
Another information you should keep in mind is the worst time to put new posts on your profile. The same study pointed out that profile owners who wish to succeed on the social network must avoid the of new content to Wednesdays, between 10 am and 16 pm e Thursday, between 21:23 and XNUMX:XNUMX. Social media experts recommend that a successful profile posts, on average, about one to two photos a day (maximum 3).
Diversify your posts
Using the most diverse formats is a great way to get followers for your profile, as you will be considered a source of content. In addition to posting photos with information that can be useful in the daily lives of those you want to have as a customer, it is worth investing in photo carousels, informative videos and other news that make you more than “just” a person who want to have followers by sheer numbers.
Other ways to gain followers is to post graphics, quick videos of a hot topic at the moment (without the need for a lot of editing) and other content that differentiates you from other s. Even if you are not a person who wants to make sales through the social network, it is important to give reasons for followers to press the follow button on your profile.
Track your metrics
It is very important to adapt with the change of thinking of the people who follow your posts. One way to do this is through the social network itself, which allows the visualization of data about what was posted on the profile in a complete way.
Another way to do this is through the Facebook Creator Studio, which as you know, belongs to the Meta. In addition to allowing you to view data about what was aired on your profile, you can schedule posts for free for an entire month and then just take care of the interaction and other actions to generate engagement on your profile.
Use IGTV
Adam Mosseri, Instagram CEO, already mentioned in a statement that the social network is moving towards being a site focused more on videos than on photos. With that in mind, you can take advantage of the algorithm boost from profiles that post videos with high frequency.
Os Reels are great opportunities for those who want to earn likes and followers, especially with the change that now displays content from profiles that are not followed by s on Instagram. Despite having a longer duration than the Stories or the own Reels, it is also important that you be direct in your IGTVs and always keep the audience locked in. that to leave your profile, just press a button.
Lives are essential
Concluding our tips, it is important that you connect with your audience through live streams, held weekly or at least fortnightly. The themes of your lives can be the most diverse, but that they must be connected with what you want to sell or the market in which you want to gain followers on Instagram. It only takes one smartphone, a stable internet connection and lots of creativity, so be sure to stream live.
Promoting this is also an important step: it is worth posting at least a week in advance and making good use of the countdown sticker until the day of your live. And if a topic is hot and you have something to talk about with your followers, don't hesitate to open a live stream on your profile to be boosted by the social network's algorithm. It is important not only to follow the tips that we have mentioned in this post, but also to always adapt to what is happening in the Instagram.
See also other features:
Find out how it works Instagram subscription that allows creators to select unique posts for subscribers.
Source: Neil Patel.
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