Meet 4 new Instagram filters w1f2n

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George Kedenburg, Product Designer at Instagram, and Influencers Create New Augmented Reality Filters for the Social Network

Created by social media product designer George Kedenburg III, Instagram Stories has a new filter called Desktop96 which simulates windows of older editions of the Windows and brings nostalgic elements of previous versions of the Microsoft and some classic applications, such as Winamp and Paintbrush. The designer's intention was to create an effect for the Stories which takes us back to the early 90s and early 2000s. 2k45s

windows theme is available on instagram
Instagram creates effect on Windows-themed Stories

The new filter uses the Augmented Reality to put your face or what you're recording inside windows of several very old applications of the Windows such as Paintbrush in its initial version. To use the filter, if you don't find any stories with the new functionality, which is in the testing phase, just follow the profile @ gk3 to unlock the novelty. After doing this, just open the Instagram Stories camera and access the lenses. The window filter will appear at the end of the list.

battery level filter 495cl

George also created another filter, different from the nostalgic Windows programs, but also very fun. Besides, the more filters to have fun, the better, right? In this, you can put the battery icon what if running out ou Loading, as we see in cell phones and digital cameras.

Battery filter shows the subject of the image charging or discharging the battery
Battery filter shows the subject of the image charging or discharging the battery

How do I get started? 2384n

For now they are being tested by some influencers of the platform, that is, people who have a lot of followers. To be able to use it, just find a story of one of these people using the filter and tap their name. If you don't follow any of these influencers, no problem, just go to Instagram own
George Kedenburg III and use filters.

Companies will be able to create custom AR filters  dj4e

The term “augmented reality” It may sound very futuristic, but did you know that you are already interacting with this technology every day through the Stories? Cute face filters like puppy dog ​​ears are actually AR filters.

Instagram has been using augmented reality in stories with face filters
Social Network has been using augmented reality in stories with face filters

One of the biggest revelations of the social network at the conference F8, at the end of 2018 was the announcement that creators, influencers and companies will soon be able to create their own AR filters custom for social network Stories using the Spark AR Studio do Facebook. Despite the futuristic name, AR is pretty simple. It is a technology that essentially superimposes virtual effects (also known as computer generated images and videos) while real world through a camera.

You probably know them as the fun ones face filters, which you can add to your photos and videos via Stories. Before the announcement, the AR filters were created and controlled by the social network. Now, with the closed beta program, selected brands can create their own AR filters customized for the Stories.

How to use the new institutional filters on Instagram? 4x1nn

O custom AR filter protocols for Stories has a great chance of becoming a growth tool for companies and influencers, as it is necessary to follow the brand on the social network or visit its profile to test it.

You can also try out the filters when you see one of your friends applying it to Stories, which means that the AR filters are basically designed to go viral.

Let's explain how to start using the AR filters do Stories with 3 s that are creating custom filters:

#1: Stories from Kylie Cosmetics AR Filter 5y4r6u

One of the first companies to use custom AR filters for Stories was Kylie Cosmetics, and we are very happy for this participation.

In the Kylie Cosmetics filter you can see if the lipstick color matches your skin tone

When selecting the AR filter da Kylie Cosmetics No. Stories, you can try different lipsticks from Kylie's Lip Kits (as candy K e Glitz) to see which shade suits your skin tone best before making a purchase.

This is a perfect example of how companies can use custom AR filters. The filters of Kylie they are not only fun to use, but they are also promotional and super useful if you are really interested in buying the product.

#2: Adidas Retro AR Filter 5o481g

Filters vintage and photos with visual retro were a big trend this year, and thanks to the AR filter customized from Adidas Originals, now you can also include these retro ringtones in your stories!

Adidas filter adds a VHS tape look to Instagram stories

The filter adds a nostalgic look to VHS your video, and raising your eyebrows creates a “glitch” effect that also includes a pattern of company logos. Adidas.

Although less promotional than the Kylie Cosmetics, the custom AR filter from Adidas Originals It's super shareable and perfect for building brand awareness.

#3: Rihanna's Head Piece Diamond AR Filter 1661r

Some months ago, Rihanna created your own custom glitter filter to help you “shine like a diamond” just like your music Diamonds in your selfies.

The Diamonds filter applies a crown of diamonds to your selfies

Created to promote awareness for the Clara Lionel Foundation, created by the singer herself, which seeks to provide access to education and health for needy communities around the world. When selected, the filter adds a diamond crown to your selfie. This is a great example of how you don't have to just promote a physical product with an AR filter. Like Rihanna, you can use AR face filters to promote an event or share a brand message if you're thinking about creating a filter for your business.

 #4: Anitta AR Filter to promote new EP m68c

With four versions of makeup and accessories, the singer Anitta was the first Brazilian artist to have AR effects on the social network. The filter arrived to promote the singer's new work, a solo EP. Like the other filters, just follow the artist to unlock the feature in the app.

Liked? Share with the hashtag #showmetech and on our social networks your stories and selfies with the new filters! In addition, you can also check out how to create your best friends list on Instagram Stories how to create your best friends list on Instagram Stories

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