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Between the 23rd and 25th of November, Salvador hosted the Innovators Hive, an event of Google Cloud in partnership with the local accelerator Palm Valley🇧🇷 Aimed at the developer and innovation community, the program featured rich content on cloud technology, the innovation ecosystem in the region, as well as racial and gender diversity in technology. 82f4w
O showmetech was one of the vehicles invited to check out the event, which was opened by Google's director of engineering in Latin America, Berthier Ribeiro-Neto. In addition to him, the Marketing Manager for Product and Inclusion of Google Cloud, Melina López, and Paulo Rogério Nunes, co-founder of Vale do Dendê, were also present at the event. Together, the three highlighted Google Cloud's commitment to leveraging minority communities across Latin America.
Yet during the three days of Innovators Hive, Google engineers provided training to the local developer community focusing on some of the key technologies impacting business today, such as cloud computing, Data Analytics, Machine Learning, Artificial Intelligence, as well as how to create inclusive products.
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According to the Association of Information and Communication Technology Companies (TIC) and Digital Technologies (Brasscom), the demand of technology companies in Brazil between 2021 and 2025 will be 795 thousand talents, but the country has an annual talent deficit in IT of 106 thousand professionals. In this sense, it is necessary to invest in new professionals so that they can occupy these vacancies. Therefore, Google Cloud seeks to contribute to the education system through technological solutions, allowing Brazilians to expand their skills and develop their careers.
In the case of Salvador, a city that has a population of more than 80% black people and has a growing community of startups and technology, it is today one of Google's biggest partners, relying on increasingly significant investments from of the public and private sector.
“We know that you have a very important role within Google and a very important commitment to diversity and social impact. Brazil is a very big country, so if we really want to set up a community of developers, we need to think much bigger, think on a national scale”
Melina López, Google Cloud Product and Onboarding Marketing Manager
A survey by the Associação Brasileira de Startups (ABStartups) showed that the number of companies increased from 110 to 195 between 2017 and 2021. eighth place when we look at the country as a whole.
For Melina López, taking events and agendas like this one outside the main national axes are fundamental for the development and growth of areas linked to technology. She also highlighted the professionals of the Google who were born in Bahia and showed a video highlighting the culture and diversity present in the state.
Diversity is even a point that deserves to be highlighted in this area. This is because a survey carried out in 2021, called “Diversity in IT” and carried out by Kantar, showed that 29% of respondents believe that IT is the least diverse area of their companies and, for 30% of IT employees, it is the area less open to change and in need of knowledge about Diversity and Inclusion.
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Berthier Ribeiro-Neto also highlighted the importance of investing in education for the sector's growth and success. For him, “the key for Brazil to grow even more in of innovation is education. For this reason, Google has created some programs that aim to educate and train people in cloud technology”.
One of these programs mentioned by Ribeiro-Neto is the Enable+, an apartment by the bay, for its easy access, free parking, and larger space for our group of XNUMX people. The house was great for a large group like ours, the host was very attentive, and the location was excellent; it was quiet and quick to walk to the old town. Enterprise learning hub that brings together all Google Cloud initiatives focused on education and training. Free, the program is open to any student who wants to learn more about this universe. In addition, the Enable+ offers challenges such as Cloud Hero, live training, a series of labs and certifications
“This platform is divided into three pillars: we have Learn, with materials aimed at those who are starting their studies and are not familiar with this environment; Pratique, where there are laboratories, courses and practical challenges; and, finally, we have Cresça, a space for improvement and certification”
Berthier Ribeiro-Neto, director of engineering at Google in Latin America
Besides the Enable+, Google It also s local initiatives, such as Plataforma Salvador Tech, which offers four free Google Cloud courses (basic cloud concepts, Big Data, machine learning and Google Cloud). Currently, the company reaches young people and adults from more than 130 Brazilian universities, having gone through the lives of more than 10 people in the last 18 months.
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Vale do Dendê is a social organization that aims to foster entrepreneurship and social impact ecosystems with a focus on diversity. O Innovators Hive took place at the recently inaugurated new headquarters of Vale do Dendê, installed in an XNUMXth century building and which is the first Innovation Hub in the Historic Center of Salvador.
The choice of the Historic Center for the installation of the second unit of Vale do Dendê was due to the understanding of its historical, cultural and social importance both for tourists and for Bahian entrepreneurs, who since 2016 have had training programs and actions of promotion of innovation and diversity ecosystems promoted by the accelerator.
For Paulo Rogério Nunes, co-founder of Vale do Dendê, the key to success is to unite the creative potential present in the roots of the local people with the technological potential that has been emerging in recent years. According to him, it is necessary to create and invest in initiatives that value the local professional, so that he does not have to find success in other cities and even in other countries.
“Here in Salvador, for example, we have many professionals who need to leave the city to look for an opportunity, experiencing a true forced exodus. So, we need to change this reality, making it possible for people here to work in their city, creating their companies and giving opportunities to countless others”
Paulo Rogério Nunes, co-founder of Vale do Dendê
And, despite the contrasts still noted in the job market, the numbers are improving every year. In the latest diversity report released by the Google, you can see a global increase in hiring women in tech jobs: from 32,5% in 2020 to 33,7% in 2021.
The company has also intensified its efforts to increase black representation on staff: since 2021, the Google it has a talent bank exclusively aimed at black people to apply for vacancies in different areas of the company, including Engineering and Cloud vacancies.
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Google Cloud is Google's business unit focused on cloud computing as a service for companies, whether public or private. The platform serves sectors such as retail, finance, health, among others. Cloud technology can be applied in the most diverse areas and make life easier for many people, allowing them, for example, to access their bank at banks, use transport applications or even make an online purchase at some retailers, either by cell phone or by computer.
The Google Cloud platform seeks to accelerate every enterprise's ability to digitally transform their business. It allows companies to create, test and deploy applications on an infrastructure that is reliable, secure and can be used by thousands and thousands of s at the same time. To do this, Google Cloud offers resources such as: highly scalable, secure and reliable infrastructure, which includes state-of-the-art computing, storage and networking services, in various regions of the world.
By relying on an infrastructure that makes resources available flexibly as needed, customers benefit from Google Cloud by reducing IT infrastructure expenses, in addition to achieving greater management of their costs.
In addition, responsibility for the environment is also present. Google has set a goal to operate on carbon-free energy everywhere, 24 hours a day, by 2030. In this context, customers also benefit from using Google Cloud because it is the cleanest cloud in the industry.
Google Cloud was the first cloud provider to release a Carbon Free Energy score for Google Cloud regions. With it, customers can choose places that have the lowest emissions. The São Paulo cloud region operates with a score of 87%.
See also:
Public cloud is present in 96% of companies, says Google Cloud study
Google's reach as a search engine and talent development engine and its ICT training is very important, in a country as large and diverse as Brazil.
Impact the multiplier effect that Google achieves through Melina López. Good hecho!