How fans beat the algorithm for Anitta's Spotify record 1t1f2r

In recent weeks, much has been said about the singer. Anitta and the success of your new song Wrap. The hit made the artist the first Latina to reach the 1st place on world charts with a solo song in Spanish. In addition, the carioca came to first place in the TopGlobal from the music platform Spotify on March 25, with 6,4 million runs — of which 4,1 million came from Brazil. At the TikTokThe "Anita's step“, choreography present in the music video, also went viral and gave even more visibility to the artist. 46s3j

The breaking of records seemed to be the result of a long work by the singer, who has been trying, in recent years, to leverage her presence in the international phonographic market, making partnerships with international singers, such as Cardi B and Madonna. However, it seems that this success is not so organic after all. According to website data Rest of World, there is evidence that the singer's fan base used methods that boosted the track's play count, within Spotify's and conditions of use.

The controversy comes amid the release of the singer's newest album. Entitled Versions of Me, the project — which before I would call Girl from Rio — has names like Cardi B, Khalid and MC Kevin O Chris, as well as songs in three languages. On social media, the release divided the opinion of fans and irers of the singer, despite the good performance that the album has been garnering since yesterday (12), the day it was officially released on streaming platforms.

Launch and meteoric success of Wrap 6z2r2o

Released on November 11 of last year, “Envolver” brings seductive lyrics to the urban sound of reggaeton. The single's clip on YouTube already has over 120 million views, becoming one of the singer's most viewed videos on the video platform. Shortly after the release of the clip, Anitta commented that the success is also due to the strategies adopted.

There is indeed an intelligence behind it. Each release has its strategy. With “Envolver” it was no different. A lot of time was invested in creation, dissemination, marketing plans… I am very happy that the result is being harvested.

Anitta, about the release of the single Wrap

Written by Anitta herself in partnership with her Spanish-American colleagues Julio M. Gonzales Tavarez, Freddy Montalvo and José Carlos Cruz, the single almost never got off the ground. According to the singer, the Warner Records I didn't want to take the lyrics into the studio. "They said the song wasn't going anywhere and that I wouldn't have the strength to release it on my own.", revealed the singer to the fans, in a clear discontent with the record company responsible for the funkeira work.

Gradually, the music began to grow in the daily reproductions of the Spotify, as well as going viral on platforms such as TikTok e Twitter. Thanks to the mobilization of fans, in a matter of days the song was among the 50 most played in all Latin American countries where Spotify is present. Despite this, here in Brazil, music had not yet aroused the interest of the rest of Brazilians.

It was only on March 12 that the song entered, for the first time, among the 50 most played songs in the world, occupying the position of number 48, with 1.461.708 reproductions on the streaming platform. To get an idea of ​​how the song had not yet taken off in the country, of this total, only 322.649 were unique reproductions coming exclusively from Brazil, which represents only 22% of the total plays of the song.

But with international repercussions growing day by day, Brazilians turned to the song and, overnight, made it a meteoric success. With more and more people discovering the enveloping rhythm, on March 19th, music entered for the first time among the 10 most played songs in the world, over 2,5 million plays. And shortly afterwards, on March 24th, the new track became the most played music globally over 6,4 million of plays.

It was clear that the success of Wrap was directly linked to the engagement and mobilization of Anitta's fans, who carried out numerous campaigns with the aim of taking the Brazilian's name to the world charts. However, this phenomenon raises controversy and gains new contours, with the right to official investigation by Spotify itself.

Manipulation and controversies with Anitta on Spotify 5bn43

According to website data Rest of World, who spoke to industry experts to analyze the singer's phenomenon, there are indications that the singer's fans have used questionable methods to boost the release of "Envolver". Among the actions of Anitta's fans, a manipulation of Spotify's algorithm is suspected using not bots, but the mobilization of the fan base using methods that would help to for a greater amount of music plays.

It all started when a of Twitter made a post where he taught how to create more than one and create playlists for Wrap ring several times for hours. O Rest of World identified more than 100 playlists with the song's name, which helped to circumvent Spotify's rules so that Anitta reached the top. The most curious thing is that the singer’s own profile actively participated in social networks to stimulate “engagement”, including retweeting the post with tips to get more streams.

Despite the current controversy, the "size" of Anitta's reproductions has already been questioned last year. Last year, an American youtuber named Scott Lowe had already raised suspicions about the number of views and comments on the then release. Girl From Rio. In the youtuber's opinion, despite the hit having been tailor-made for the North American market, comments from Americans were rarely seen in the YouTube or on the singer's other social networks, which was, to say the least, strange.

But is it really forbidden? s5g6d

From a more general point of view, there is no crime in what was done by the singer's fans. Despite being seen as a cheat by some, this only shows the strength that artists like Anitta have nowadays, in addition to the power of the fans. But that changes when the purpose is to profit by offering automated services for this purpose.

Last year, dozens of websites that defrauded music streaming platforms and sold the service of artificially inflating the number of music auditions were closed after an operation by the Public Ministry of São Paulo (MP-SP). In the news published by the portal G1, this was the first time that the practice of “fake streams”, in which musicians buy “plays” for their songs, was classified as a crime and became the target of an action commanded by the MP-SP Cyber ​​Crime Investigations Center in Brazil. These sites used bots to inflate the playbacks of the songs.

At the time, the Brazilian authorities did not disclose the name of the sites that were closed, nor of the musicians who bought this service in order to inflate their numbers in the online environment. The action, called Anti-Doping Operation is still ongoing and will have a lot of hard work ahead, as many services for this purpose can still be found with a quick search on the Google.

Spotify starts investigations 5e2r37

In response to allegations of manipulation, the Spotify claimed to have conditions and tools that can reveal whether there was "robotization" or "fraud" by Anitta's fans in the world record obtained last month. The platform also said that it will no longer comment on the matter. In a note, she only stated that:

When we identify or are alerted to potential or confirmed instances of stream manipulation, we take action which may include withholding royalties, correcting streaming numbers, and taking steps to ensure that the artist's or song's popularity is accurately reflected in our charts. . Spotify reserves the right to remove manipulated content from the platform.

Spotify

She still completes by saying that “There are significant engineering resources and research to detect, mitigate and remove artificial streaming activity on Spotify so that nothing gets in the way of our mission to give artists the opportunity to make a living from their art and for rights holders to be paid the most fair as possible. possible for your work. The integrity of that is incredibly important to us, because an illegitimate flow means there are honest artists and workers on the other side who are affected.”

Although the Spotify claims to have all the tools to identify possible fraud, the platform does not publicly disclose the result of these investigations. The only ones who have access to a final position are the artists or content creators involved in the case.

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Sources: Rest of World, G1.