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When it comes to food, one trend is irrefutable: the number of people who abandon animal protein increases every year. According to research carried out by IBOPE in 2018, 14% of the Brazilian population declared themselves to be vegetarian. This data opens up business opportunities such as Future Farm, which launched this month the Future Burger, hamburger made with vegetables that simulates animal meat in many ways.
Color, texture and flavor are some of the characteristics that stand out in the Future Burger. Another interesting point is that the development of Future Burger also depended on the help of technology.
Artificial intelligence and a great idea
Marcos Leta, creator of Fazenda Futuro and founder of the juice company of good, explained how the use of AIs were fundamental in the creation of the hamburger. With machines imported from , it was possible to analyze the texture and carry out sensory tests to obtain the most similar result possible with beef.
The isolated soy and chickpea protein was used in the creation of the hamburger. With the beetroot juice, they managed to create a red effect reminiscent of blood. The “golden” appearance of meat after frying or grilling is caused by the Maillard reaction – a chemical response that occurs with protein and a reducing carbohydrate.
Fazenda Futuro and the challenge of the cultural issue
As much as eating plant-based foods is a great alternative for both health and the planet, the road to awareness is still long. The increase in the number of vegetarians is equivalent to 6% since 2012, totaling 30 million people. But the vast majority (81%) still keep animal protein in their diet.
Changing a country's custom takes time, but the trend is for the balance between carnivores and vegetarians to even out even more. Proof of this is even in the large networks of fast foodas the Mc Donald's e Burger King, which also added meatless sandwiches to the menu.
It is important to that foodtech (term used to classify startups of food) is not alone in this fight of giants. Digital influencers who focus on a healthy lifestyle can be great allies in raising awareness and disseminating innovative products such as Future Burger.
Where to taste the Future Burger
If your mouth is watering and you want to try the Future Burger, know that novelty is already being sold in some places in Brazil. In São Paulo, food is available on the Sugar Loaf, Saint Marche e Eataly. City Cafeteria is also already with Future Burger on its menu, in case the consumer prefers to try before buying for home.
In Rio de Janeiro, the premiere Future Burger it was on TT Burger, located in several neighborhoods such as Copacabana, Leblon and Botafogo. the markets The Fruteria, South Zone e Sugar Loaf are other alternative places to purchase the product. The suggested price of the package with two units is R$ 16,99.
Soon, the new vegetarian “meat” will also be available on the web Spoleto, which formed a partnership with the Future Farm for the production of meatballs, polpetones and ground beef. More information will be released in the second half.
