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You might not know her name, but when you saw the photo above, you definitely recognized this child, right? The Chloe girl meme, still widely used today even after eight years have ed since its origins on the internet, was not created for the purpose of giving fame to the little girl from the United States or her family.
Many people have seen and even made their memes from the photo of the girl, but they never knew how that disapproving look came about or even how the family is today. Sounds simple, but the Side Eyeing Chloe (Chloe looking sideways, in free translation into Portuguese) literally opened the door to several new developments in the lives of the two sisters who were involved in the scene. Recently, the meme image was transformed into NFT (Non fungible token, or token non-fungible) and the family managed to raise around R$400 by selling the original material to the owner of a music company. He understands right now the origin of the popular Chloe girl meme and the disapproving look.
How and where did the Chloe girl meme originate?
If you have or have had siblings, children or nephews under the age of 5, you know that, in fact, these little ones are extremely cartoonish to show their expressions and, often, they don't know how to disguise that they are uncomfortable in a situation, right? And that's precisely why the Chloe girl became famous all over the world. Despite being successful in Tumblr, after posting a GIF, the story of the little girl in the meme stemmed from a video.
In the year 2013, the sisters Chloe e Lily were in the family car listening to the parents' announcement about the surprise that they would soon be going to visit the parks of the Disneyland again. The father chose to record the reaction of Lily, the older sister, sitting on the left side of the back seat of the vehicle. The video had its made in September of that year and has over 20 million views since then. Watch:
You can imagine that Chloe and Lily became famous just for that. But not quite. The success of the post was actually driven by another social network. Since it was just another video of an American family in a car at a cute moment, a lot of people ended up not paying as much attention as soon as the video went online. That would change in about five days later.
Another previous video had already proved that the family would be a hit on the internet. Two years earlier, in 2011, the full focus was on Lily's surprise when she opened a backpack full of tips prepared by her parents that she was going to Disneyland for the first time. Chloe's less famous sister's reaction video has already hit the 19 million views mark. Check out:
Success on Tumblr
Exactly on September 18, 2013, the owner named “Lee” posted a string of GIFs from the original video that had been posted on YouTube a few days earlier. In less than a month of posting online, more than 895 thousand notes had been recorded in this post, which can be explained as the number of reblogs, likes, and replies that a Tumblr post received.
With the mobilization of part of the internet and Chloe's face being increasingly seen in different corners of the web, especially in the United States, the photo was also posted on the website. Buzzfeed, with the title: "Girl's reaction to Disneyland is the only reaction necessary for anything".
Two months later, the meme's Chloe reappeared on Tumblr, but now with a record that had the caption could u fucking not (maybe you just couldn't, in free translation) and the side eyeing chloe that we all know. In two weeks, more than 120 notes had been made in the same post.
Everything got even better about the time and the girl's fame increased even more when a blog was created just with the side eyeing chloe on several famous album covers of modern pop culture. This happened in November 2013 and, eight days since the creation of the so-called Chloe Queen Of Everything (Chloe queen of everything), with photos and montages, the little American girl was transformed by Buzzfeed in “Patron Saint of Tumblr”.
Chloe's visit to Brazil in 2017
Four years after becoming a real success on the internet and having several versions of her meme, Chloe visited Brazil in mid-2017. One of the points she ed through on her trip was the Google office in São Paulo, with the moment having been recorded on its official page on Instagram. The post has the girl next to a photo of her from the famous meme used in a company campaign at the time.
And do you think that was all? We have more moments from the Chloe moment of the meme in Brazil, with little girl taking the trip together with her family. She also took the opportunity to distribute autographs to everyone who was at Google's office that day she ed by the place. Look:
These same photos were even posted on Twitter so that everyone could see that two-year-old little girl from the meme now a little older and it just proved the obvious: Chloe is a timeless success. At the time, more than 105 thousand likes and 42 thousand retweets were reached in less than 72 hours of publication.
Selling the meme in NFT
Recently, the Chloe girl meme was turned into NFT (Non fungible token, or token non-fungible, in free translation into Portuguese), a kind of virtual modern art. The material was sold for 25 Ethereum, a digital currency that has a high market value today.
To get an idea of how much the family of the little American girl made, until the end of this article, a Ethereum was being sold for around R$21. So, on a basic , the side eyeing chloe generated a profit of around R$ 500 thousand.
What is NFT?
Being the acronym for Non-fungible tokens, or non-fungible token, the item can be summarized as a certificate that proves that you own art that cannot be replaced by something of the same type. At the same time, this does not make the buyer the true owner of the art itself, but it does prove that the person — or place — now retains digital assets. See our special video about it and how NFTs are revolutionizing the market:
One of the cases that has the most information about the sale of NFTs is Nyan cat, which had a remastered version and sold for $600. This is certainly part of the future and artists should invest more and more in this type of product.
Music company purchased Miss Chloe's NFT
The purchase of side eyeing chloe doesn't have much information. It is only known that the iconic meme was acquired by the music company 3FMusic, based in Dubai, in the United Arab Emirates, and focused on the production of hits. The acquisition was made through an online auction and the family of the little girl in the meme watched the event live.
This was not 3F Music's first purchase of NFTs. There is already information that she also “acquired” a meme related to Disaster Girl, for the value of US$390 thousand, and other column art from the newspaper The New York Times, from United States. According to the website decrypt, in all, the company owner is already “owner” of 393 NFTs.
How was the price of Chloe's digital art from the meme set?
With the sale of an image measuring 660×371, each NFT pixel was worth $0,30. The maximum bid for the Chloe meme auction was 25 Ethereum. At the time, the value of this amount of digital currency was valued at US$ 75.315 (something around R$ 400 thousand).
In an interview, Chloe's family said they will not choose to carry out the exchange. Ethereum for US dollars due to the digital currency being more and more in value with the age of time. The mother of the little girl in the meme with a disapproving look also said that it was interesting to go through this activity as a family, in addition to announcing that, soon, everyone will return to the Disneyland for another amazing adventure.
How is Chloe today?
Currently, Chloe is a 10-year-old girl and the public can follow posts from her life on her own profile on Instagram, with the having over 550 followers. O YouTube channel which gave rise to all the success of the little girl is also active, with videos of the daily life of Chloe and her sister Lily, nowadays a teenager of 16 years old. See a current photo of the two:
The sisters continue to create content for the internet and have taken advantage of all the success of the past to conquer several partnerships. In addition, Chloe's reproachful gaze also helped the two to still be recognized wherever they go.
See also other features
Another post that became quite famous was the Pfizer meme, where a Brazilian comedian played a fictional executive at a drug and vaccine manufacturing company. Understand more about the popular video:
Sources: Know Your Meme, BBC News, decrypt, 9News
