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A GoPro is by far the most famous company when it comes to action cameras. For the year 2022, the line of cameras was launched HERO11, which has three variants and different audience types. 2r3h5c
O showmetech had the opportunity to talk to Pablo Lema, Head of Product at GoPRo, and in addition to talking about the launch that took place on September 14, 2022, we also talked about actions taken during the peak of the COVID-19 pandemic, GoPro subscription service and what to expect about the future of cameras HERO. Check all the details right now.
The COVID-19 pandemic 5m4q2j
The tech industry was largely impacted by the COVID-19 pandemic and overnight, factories had to close indefinitely. THE GoPro is a company that manufactures products for those who like to go out and record adventures in the most different places, and then it found itself in a moment of internal and external changes — but the period of low sales did not last long.
It was a rough time in March 2020, but demand quickly returned; some time after staying at home, people started going out to do activities and went back to recording all this. We also chose to run campaigns that encouraged the creation of content indoors so that the cameras would be useful while most establishments were closed.
Pablo Lema, Head of Product at GoPro
In addition to internal changes in the development processes of new technologies (during the pandemic, the company launched HERO9, HERO10 and now the line HERO11), The GoPro developed a new functionality for its products.
With a software update, the cameras could be used as a webcam. There's no denying that we've all participated in at least one video call in the last three years, and to allow their customers to have high quality even indoors, the company has given their products a new use.
Many people were connected during the peak of the COVID-19 pandemic and, at the same time, this audience did not have a quality webcam to make video calls and live broadcasts. We addressed this issue by releasing a software update that gave HERO cameras a new use.
Pablo Lema, Head of Product at GoPro
O showmetech has already developed special articles on how you can use a on macOS, be sure to check it out.
GoPro Emmy Awards 4b4v1r
The technology Hypersmooth is a feature that allows videos to have better stabilization, regardless of the movement made by s. When it was released with the cameras HERO3, the company recalled in our interview that action cameras were used more as backups than as main filming devices.
In 2021, an important moment took place: the GoPro won his second Emmy Awards in category In-Camera Sensor and Software Stabilization. Pablo Motto commented that currently, companies and professionals in the market sector of content production for TV and internet already use the company's cameras as main devices due to their high quality and compact size.
O Hypersmooth was created in our development center located in Paris. It was a problem that seemed easy and simple: we wanted to be the best company in video and image stabilization, so how do we do it? Our team of engineers came up with the whole concept of HyperSmooth, including algorithms and processes, which is super complicated and needs to be done in the best possible way so that all day-to-day movements don't bring problems to the final content.
Pablo Lema, Head of Product at GoPro
Currently, the Hypersmooth is in its 5th generation and continues to be improved with the launch of new generations of action cameras.
GoPro subscription success and news 4o1l6p
formerly called GoPro Plus, the subscription that gives access to a series of benefits is one of the focuses of the company after the action cameras and everything has gone very well, since there are more than 2.5 million subscribers worldwide.
Before, this service was seen more as a backup, as all you had to do was connect the camera to the internet and everything was sent to your , as a backup that only the customer had access to. For the year 2022 we will keep that, but we are introducing artificial intelligence to produce a full video.
Pablo Lema, Head of Product at GoPro
Current customers have access to unlimited backup of everything recorded on the cameras, as well as being able to use the paid features of GoPro's editing app, Quik. The annual plan is offered at US$49,99 (R$260,84 in direct conversion) and also allows live streaming through private links. But the most interesting news of 2022 is that the GoPro is drinking from the source of artificial intelligence to deliver yet another benefit to service subscribers.
Instead of just storing the video, our service is able to identify and analyze the content so that an edit can be done automatically. After a morning of filming, the can go to lunch and the AI will do all the work and send the final result to the smartphone, through Quik.
Pablo Lema, Head of Product at GoPro
This artificial intelligence feature took the name of AutoHighlight and in its international press release, it promises that videos will be created within 10 seconds. The novelty arrives as another for those who are subscription customers GoPro and is intended to avoid the long editing processes that usually have to be done by professionals.
The new GoPro HERO11 cameras 4pn4a
Finishing the conversation with company representatives, the three cameras presented during the second week of September 2022 were ed. Pablo highlighted that with this launch, the GoPro wants to reach three types of audience; this is because although many people know how to use the cameras and have access to all the functions, another large portion does not have the knowledge to do so.
A HERO11 Mini can start recording with the press of a simple button and besides being compact, it has the new sensor and battery Enduro (which resists better at low temperatures and has a better duration). At HERO11 Black e HERO11 Creator Edition also have focus s.
HERO Black have always been cameras used for all tasks. With the HERO11 Mini, we're aiming to appeal to s in a different way: it's about simplicity. Just press a button, start recording and when everything is finished, post production can be done in Quik. There are a lot of people who know how to use a GoPro, but there are also a lot more consumers who don't understand much about the market. These people just want a button that starts recording and leaves all the manual setup work aside, similar to what is done on the smartphone.
Pablo Lema, Head of Product at GoPro
Company representatives also commented on the battery Enduro: there is no plan for this battery to be inserted natively in releases made before the line HERO11, but customers can still purchase separately and complement the experience.
What do you think of all the news from GoPro to 2022? tell us Comment!
See also other features
Find out all the details about the new sensor and variants from the HERO11 range in our special matter.
