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It all started when Elon Musk, CEO of Tesla, appeared on the platform for the first time, last Sunday (31). Since then, everyone wants to know how the Clubhouse, which calls itself an “audio social network”. In all, 5 people listened to a stream from the tech mogul, a pretty high number by the standards of the network, which was not yet so well known.
The way the Clubhouse works is simple: a messenger that allows chat rooms to be created but that, instead of written texts, s exchange audio messages. Conversations can be private, between a group of friends, or public, open to all network s. So, a channel can have just two or thousands, depending on the rules.
Within each chat, the creator — or — of the channel dominates. It is he who defines the actions of each participant and determines who can or cannot participate in it. Like Instagram's self-destructing s, audio messages in the Clubhouse quickly fade away without allowing offline s to follow along.
The great differential of this service, however, is in its aspect of exclusivity. That's because you need an invitation to and have access to the platform, as in many apps. Even so, despite being available only for iOS, today there are more than 2 million s worldwide, according to the company's bulletin, released last week.
However, according to the brand's planning, this should cease to exist "soon". The developer is already working on an app for smartphones Android and wants to open the platform, once and for all, to all audiences, without the need for an invitation.
The way the Clubhouse works
What draws even more attention in the application is its variety of rooms. The audience present on the platform is quite creative and creates channels for everything. A curious good is called “groan room”. In it, participants take turns doing nothing less than moaning (yes, that's right!).
Another channel that became known was created by a collective of black artists, who, live, staged the blockbuster The Lion King. According to information from the American press, 40 people participated in the action, which even had a soundtrack.
In addition to entertainment, the app is also for more serious subjects, such as the one starring billionaire Musk. In this ocasion, he spoke with the vice president of Robinhood, an investment app that was at the center of the debate after hosting the GameStop chapter.
Elon Musk brought results to the audio network
Although the platform was already valued at more than US$ 1 billion before the owner of the SpaceX appear, the company saw its shares soar after the billionaire. Since the event, Clubhouse shares have risen more than 130% on the US stock exchange.
In addition, according to data from the consultancy Tower Sensor, last Tuesday (02), there were more than 3,6 million s worldwide from the Apple Store.
Even so, this new social network does not represent a danger for the more traditional ones, mainly because it has a different proposal, using audio. What is enough to know is whether the company should follow the 'crest of the wave' without other celebrities publicizing it.
After all, how to use the Clubhouse?
As we advance, today an invitation is needed to have access to this new darling. So, look for a friend of yours to send you the request and you can enjoy the platform. At first, however, new s only have two invitations available to send.
When invited, by mobile number, you will receive a link by text message directing you to the application at App Store and later to set up an and enjoy the product.
It is necessary to emphasize again that, for the time being, only s of the iOS ou iPadOSboth of Apple , have access to the service, which should be made available “soon” to smartphone owners Android, according to the developer. It is also foreseen to waive the need for an invitation for any .
How to customize your Clubhouse
After receiving the invitation and ing the software, right in the registration procedure, the application must ask for information about your personal interests. This sequence of data serves for better personalization and suggestion of friends and channels of interest to you.
In this context, on a screen with several categories (language, identity, places, entertainment, etc.), the application will ask you which topics best fit your profile. Choose the ones that are most compatible with you so that your feed is personalized.
How to choose channels to participate
In addition to the channels that will be suggested by the platform when accessing the app, internet s can also search for other rooms, according to their interests. To do this, just click on the magnifying glass button on the upper left side of the screen and search for themes.
In this “Explore” tab, you can search for people and channels. In addition to clicking on “Find People and Clubs” and typing in the search , you can find s based on those same personal interests by scrolling down the page.
How to a room
To a conversation on Clubhouse, you just need to click on the one that interests you. This path will give you the power to be a listener, with the possibility of interacting if the (who manages the channel) allows it.
To ask residents to speak, just click on the hand emoji in the lower right corner, next to the “+” button that is indicated for you to invite your friends to the channel.
Can I create a channel?
Yes, every can create a channel. In this case, it is possible to create a closed to an open one, depending on the purpose. To do this, click on “Start a room”, right on the home screen and select the option corresponding to your interest, whether released for everyone in the app or closed for your friends.
If you choose an open room, the Clubhouse will take care of referring them to people who may be interested. If the choice is for a closed channel, you must indicate people who will compose the chat among your followers.
