Table of Contents 64q43
In August, the Facebook announced the “Off-Facebook Activity”, a new feature so your s can check what kind of information are sharing with apps and websites connected with the platform. According to The social network, the feature came to help s view and control their activities outside the platform. 6i3g2a
Free apps and websites are maintained with online advertising where data are valuable information. These apps and websites share information er interactions and behavior across platforms, so that information is evaluated to generate more effective ads, among other services.
The average person has more than 80 apps on their smartphone and uses about 40 per month, which makes it a very difficult task to keep track of what information and where you have shared it. How this exchange of information between applications and websites works is not clear to most s, according to the Facebook, its purpose is to educate s with the new resource about these practices. The platform also updated its ad library and launched another feature called “Why am I seeing this post?”.
What is Off-Facebook Activity? e234g
O Off-Facebook Activity allows the to have access to a summary of the applications and websites that track information about its activities and allows the to turn off this information from your if you wish. The feature is a way for the platform to give s more transparency and control over your data.
For example, a clothing website wants to show ads to people interested in a new style of shoes. The site can send information to the social network saying that someone on a specific device has searched for that type of shoe. If this device information matches the of the Facebook of someone, the platform may display ads about those shoes to that person.
With Off-Facebook Activity the person can control the data that other apps and websites share with the Facebook. The feature allows:
- See a summary of information that other apps and websites have sent to Facebook through the business tools online;
- Disconnect this information;
- Choose to disconnect future off-Facebook activities from the . You can do this for all activities outside of Facebook or just for specific apps and websites.
O Facebook started making the resource available on the Ireland, South Korea e Spain and intends to roll out to other places in the coming months.
how to use the tool 4p1m1i
Even if the resource not yet available around here, we can already learn to use it and understand what the types of information that a network stores about its s.
Have you ever wondered why ads from Facebook are so eerily adapted to your most random thoughts? It is because the platform often receives information about the sites you search outside the network. (Hence the name "Off-Facebook Activity“.) According to newsroom this is the kind of data the new feature will help protect, at least to some extent.
So how will we use this feature? According to information from screenshots posted on newsroom of the social network, when the feature is available on your , you can use the following steps to manage your data as much as possible:
- go to your settings;
- Select the option “Off-Facebook Activity" or "Activity outside Facebook";
- To manage your current data sharing, click “Manage your off-Facebook activity";
- You will see a list of apps and websites that have shared your data with the Facebook. Using this list, select the sites you want e don't want share your data;
- You can select the option “Clean history” if you wish to disconnect all your data sharing history from your personal ;
- If you also want to disconnect future data collection from your , go back to the first page “Manage your off-Facebook activity";
- Select “More options“. From there, select “manage future activity";
- Choose disable sharing of future activities.
Using these steps will prevent the social network from linking your website histories to tailor specific ads for you as they will be unlinked from your personal .
What happens when you clean the tool 6v1l29
When clearing the activities in the Off-Facebook Activity, the platform will remove the information from data identification which apps and websites choose to send. The platform will no longer know which websites you have visited or what you have done there and will not use the disconnected data to target ments on Facebook, Instagram ou Messenger.
When you visit the tool, you will see the websites and apps that you use regularly, but you may also see some services that you do not recognize. For example, a website you haven't visited may appear because a friend has searched for it on your smartphone. Or because you share a computer with other people.
To help answer common questions s may have, the platform has made additional information available on its website. Help Center.
In a press release, the Facebook explained that the tool is a new type of tool and there was no model to follow. The engineering team redesigned the platform's systems and created a new way to process information. It took months of research to gather information from individuals, web privacy advocates, makers, rs and industry groups.
From the responses of these groups, the developers made important changes. For example, several months after product development, people asked for a way to disconnect future online activity from individual companies – not just all at once.
They also heard from privacy experts that it was important to be able to reconnect a specific app or website while keeping other future activities off. So they decided to create these options so that people could have a better product, even if it delayed the rollout of the new feature.
“This feature marks a new level of transparency and control, and we will continue to improve. We are open to conversations with privacy experts, policymakers and other companies about how to continue to build tools like this.”
Erin Egan, Director of , and David Baser, Director of Product Management, in a press release.
Facebook and data security 594o3b
O Facebook has already been involved in several controversies about data security of your s. The most recent involves the platform partners and its other network, the Instagram.
The site Business Insider discovered that several platform partner companies were violating your rules for developers. These partners were collecting data of s of Instagram e storing s. all in all Facebook has more than 600 partner companies of marketing, which are now undergoing review to investigate irregularities.
Source: Facebook, Bustle e Business Insider
