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It can be challenging to produce high quality images for your business or brand. Not only do you need to find visual content for your blog and website, but nowadays it seems like you need to produce an endless stream of visuals for our online content, such as posts in Facebook, articles from LinkedIn, Twitter, and Instagram. 391r24
In this article, we showmetech We are going to share some very important tips and strategies for using image banks transparently as part of your brand and without falling into those traps and clichés that we encounter when creating a visual identity.
For this, we will use as an example the DepositPhotos, an image bank that makes our lives easier with filters and thematic categories so that our time is not spent looking for images for hours
So that the photos are not detected as stockphotos (generic images, known to be unnatural) in your social media posts, they should be:
- Relevant to the content you are posting about;
- Consistent with your brand;
- Unique enough to get attention.
Think outside the box when researching 394e1j
So the first thing you need to keep in mind when using an image bank is that by thinking outside the box your search results will be much more effective. Here are some examples:
Point of view – Use aerial, drone and panoramic views to find images from above; use floor view for bottom-up images; also use the POV (point of view) for images taken through the lens from another person's point of view;
Time – Use periods like the 50s/60s or words like “retro” or “nostalgia” to find images from the past. Sunset, sunrise or golden hour can also be an option to find beautiful images lit up with that glow just after sunrise and just before sunset;
Age – Children, seniors, adults or teenagers and more in conjunction with keywords to narrow your search;
Association – Related words or categories. “Heart for love”, “dove for peace”, “desire to travel”. Make one Brainstorm of ideas to be creative;
Color – From green to pink, black and white and everything in between, adding color to the search filter can help you quickly find images that match your brand.
fun photography – Use “fun” photo like thumbnail or tilt shift (the photographic effect that gives thumbnail perspective). use bokeh or blur or scratch exposure (for long exposure photos) to find photos with specific photography effects.
Choose images that match your brand and your Feed 1n6h2h
How can you start using stock photography to match your brand? Perhaps your brand is quite feminine with shades of pink and you are looking for some pictures to add inspirational quotes. You can use keywords flat lay e pink to find images to choose from.
From neon to retro and classic to black and white, be specific in your search to find images that match your vibe. There are images and themes that never lose their validity, so photos of nature, for example, are always eternal and universal.
When you have a color theme to match, it can be easier to narrow down your choice of photography and match it to your feed. Just add color to your keyword search (or use the color tool available in most image banks) and you're good to go!
Be aware of your target audience 3d6c2u
Using incorrect images can alienate your audience instead of attracting them. Be careful when using images related to specific cultures, religion or any political nature. If you want to please a foreign audience, for example, research before making any post that may sound negative or superficial in relation to that culture.
The photos are yours, even to change them! 5j2837
You don't necessarily have to use the photos as they are - you also buy the right to modify them so that you can create a work of art that looks very different from the original.
From adding a header to your 📌 Pinterest: until creating a quote image, we often add text to images on social media. We can also add icons and illustrations and design elements.
When you add text and illustrations, you can choose a simple image and transform it into something that is much more consistent with your proposal.
Use a color overlay – if you can't match a photo with the color scheme you're looking for, this is a great trick! in your with of design, such as Photoshop, add a shape or color layer over the image in your brand color or preferred color. Then reduce the opacity so that the image appears, but with a new tone!
Add a logo to make it unique – don’t overdo the images, but adding a small logo helps your followers to recognize your content and click on it;
Crop and zoom – if there's a part of the photo you don't like or don't allow to be cohesive with your brand, cut it out! Zooming in on a part of the image changes the perspective.
Vectors and Illustrations are your allies;
It's tempting to focus on the "photo" side of photography, but there's a lot more behind keyword research, including illustrations and vector graphics. You can find some really cool graphics and elements that you can use in your designs.
O DepositPhotos there is a special area focused on illustrations and vectors and can help you a lot. You can use vectors to aggregate your posts in the stories of Instagram for example, and increase the visibility of the message your brand wants to send.
With these tips, it is much easier to use image bank services without seeming generic or superficial, and there is still a great possibility of engaging your audience with the image created for your brand.
Did you like our tips? Leave it in the comments if you have any other guidance for our readers!
