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A few weeks ago the world saw the Apple announce its new flagship: the iPhone 15. The launch of the device has already taken place abroad and this week it will officially be on the market. Brazil. From today (27) It is now possible to reserve any of the models available on pre sale — iPhone 15, iPhone 15 Plus, iPhone 15 Pro e iPhone 15 Pro Max — on the Apple website, and Friday (29) Sales begin in several retail stores. See the values stated on the website and also what each device will offer! 2xg3r

iPhone 15 prices in Brazil 7395p
Apple Brazil's official website informs its consumers that it is possible to pay in installments for their purchases in up to 12 interest-free installments on your credit card, being able to use up to two different credit cards. And for those who choose to pay in cash — in a single installment via credit card — they will receive a 10% discount. Check the values of each device now!
iPhone 15 646f11

Entry-level model with a 6,1-inch screen, the iPhone 15 It is available in 5 different colors (Blue, Pink, Yellow, Green and Black) and 3 storage capacities, namely:
- iPhone 15 with 128 GB of storage leaving R$7.299 in pre-sale;
- iPhone 15 with 256 GB of storage leaving R$8.099 in pre-sale;
- iPhone 15 with 512 GB of storage leaving R$9.599 in pre-sale.
15 iPhone Plus 6g2d3c

Entry-level model with a larger 6,7-inch screen, the 15 iPhone Plus It is also available in 5 different colors (Blue, Pink, Yellow, Green and Black) and the same 3 storage capacities, but with different values:
- 15 iPhone Plus with 128 GB of storage coming out for R$8.299 in pre-sale;
- 15 iPhone Plus with 256 GB of storage coming out for R$9.099 in pre-sale;
- 15 iPhone Plus with 512 GB of storage coming out for R$10.599 in pre-sale.
Technical specifications: iPhone 15 and iPhone 15 Plus 6h5q54

Specification | iPhone 15 | 15 iPhone Plus |
---|---|---|
Fabric | Super Retina XDR 6,1-inch (diagonal) borderless OLED, 91,3 cm² (approximately 86,4% screen-to-body ratio) Dynamic Islands HDR Resolution of 2556 x 1179 pixels at 460 dpi Contrast ratio: 2.000.000:1 (typical) True tone Wide color tone (P3) tactile response Max brightness 1000 nits (typical) 1600 nits peak brightness (HDR) 2000 nits peak brightness (outdoor) |
Super Retina XDR 6,7-inch (diagonal) borderless OLED, 110,2 cm² (approximately 88,0% screen-to-body ratio) Dynamic Islands HDR Resolution of 2796 x 1290 pixels at 460 dpi Contrast ratio: 2.000.000:1 (typical) True tone Wide color tone (P3) tactile response Max brightness 1000 nits (typical) 1600 nits peak brightness (HDR) 2000 nits peak brightness (outdoor) |
Dimensions | 147,6 x 71,6 x 7,8 mm 171 g |
160,9 x 77,8 x 7,8 mm 201 g |
Refresh rate | 60 Hz | 60 Hz |
U | A16 Bionic 6-core U (2 for performance and 4 for efficiency) 5-core GPU 16 core neural engine |
A16 Bionic 6-core U (2 for performance and 4 for efficiency) 5-core GPU 16 core neural engine |
Operational system | iOS 17 | iOS 17 |
Internal storage | 128 GB 256 GB 512 GB |
128 GB 256 GB 512 GB |
Audio | Spatial Audio Reproduction Dolby Atmos Compatible |
Spatial Audio Reproduction Dolby Atmos Compatible |
Rear cameras | Advanced dual camera system (48MP wide-angle and 12MP ultra-wide) Wide angle: 48 MP, ƒ/1.6 aperture Ultra-wide: 12 MP, ƒ/2.4 aperture Sensor-shift optical image stabilization Optical zoom levels: 0,5x, 1x, 2x Flash True Tone Photonic engine Deep Fusion Smart HDR 5 for photos Next-generation portraits with Focus and Depth Control Portrait Lighting with six effects Night Mode Photo Styles |
Advanced dual camera system (48MP wide-angle and 12MP ultra-wide) Wide angle: 48 MP, ƒ/1.6 aperture Ultra-wide: 12 MP, ƒ/2.4 aperture Sensor-shift optical image stabilization Optical zoom levels: 0,5x, 1x, 2x Flash True Tone Photonic engine Deep Fusion Smart HDR 5 for photos Next-generation portraits with Focus and Depth Control Portrait Lighting with six effects Night Mode Photo Styles |
Frontal camera | TrueDepth front camera 12 MP photos Aperture ƒ/1.9 Retina flash Photonic engine Deep Fusion Smart HDR 5 for photos Next-generation portraits with Focus and Depth Control Portrait Lighting with six effects Animoji and Memoji Night Mode Photo Styles 4K video recording at 24 fps, 25 fps, 30 fps or 60 fps 1080p HD video recording at 25 fps, 30 fps or 60 fps Cinema Mode up to 4K HDR at 30 fps HDR Dolby Vision video recording up to 4K at 60 fps 1080p slow motion video at 120 fps Video QuickTake Cinematic video stabilization (4K, 1080p and 720p) |
TrueDepth front camera 12 MP photos Aperture ƒ/1.9 Retina flash Photonic engine Deep Fusion Smart HDR 5 for photos Next-generation portraits with Focus and Depth Control Portrait Lighting with six effects Animoji and Memoji Night Mode Photo Styles 4K video recording at 24 fps, 25 fps, 30 fps or 60 fps 1080p HD video recording at 25 fps, 30 fps or 60 fps Cinema Mode up to 4K HDR at 30 fps HDR Dolby Vision video recording up to 4K at 60 fps 1080p slow motion video at 120 fps Video QuickTake Cinematic video stabilization (4K, 1080p and 720p) |
Video recording | 4K video recording at 24 fps, 25 fps, 30 fps or 60 fps 1080p HD video recording at 25 fps, 30 fps or 60 fps Cinema Mode for recording videos with depth of field (up to 4K HDR at 30 fps) Action Mode HDR Dolby Vision video recording up to 4K at 60 fps 1080p slow motion video at 120 fps or 240 fps Time-lapse video with stabilization Time-lapse with Night mode Video QuickTake Sensor-shift optical image stabilization for video audio zoom Stereo recording |
4K video recording at 24 fps, 25 fps, 30 fps or 60 fps 1080p HD video recording at 25 fps, 30 fps or 60 fps Cinema Mode for recording videos with depth of field (up to 4K HDR at 30 fps) Action Mode HDR Dolby Vision video recording up to 4K at 60 fps 1080p slow motion video at 120 fps or 240 fps Time-lapse video with stabilization Time-lapse with Night mode Video QuickTake Sensor-shift optical image stabilization for video audio zoom Stereo recording |
Battery | Built-in rechargeable lithium-ion battery Wireless charging via MagSafe and Qi Video playback up to 20 hours Video streaming up to 16 hours Audio playback up to 80 hours Compatible with quick recharge. Recharge up to 50% in 30 minutes with 20W power adapter or higher (available separately) 15W wireless (MagSafe) 7,5W wireless (Qi) |
Built-in rechargeable lithium-ion battery Wireless charging via MagSafe and Qi Video playback up to 26 hours Video streaming up to 20 hours Audio playback up to 100 hours Compatible with quick recharge. Recharge up to 50% in 35 minutes with 20W power adapter or higher (available separately) 15W wireless (MagSafe) 7,5W wireless (Qi) |
Protection | Classified as IP68 (maximum depth of six meters for up to 30 minutes) according to IEC 60529 | Classified as IP68 (maximum depth of six meters for up to 30 minutes) according to IEC 60529 |
Adjustable | GSM / EDGE UMTS/HSPA+ DC-HSDPA 5G (sub-6 GHz) with 4×4 MIMO Gigabit LTE Wi‑Fi 6 Wi-Fi 802.11 a / b / g / n / ac / 6, dual-band, hotspot Bluetooth 5.3 Second generation ultra-wideband chip GPS, GLONASS, Galileo, QZSS and BeiDou Volta NFC with read mode Express cards with battery backup Wi-Fi Calling USB-C Compatible with USB-C 2.0 |
GSM / EDGE UMTS/HSPA+ DC-HSDPA 5G (sub-6 GHz) with 4×4 MIMO Gigabit LTE Wi‑Fi 6 Bluetooth 5.3 Second generation ultra-wideband chip GPS, GLONASS, Galileo, QZSS and BeiDou Volta NFC with read mode Express cards with battery backup Wi-Fi Calling USB-C Compatible with USB-C 2.0 |
Authentication | Face ID Facial recognition via the TrueDepth front camera |
Face ID Facial recognition via the TrueDepth front camera |
Standard | High dynamic range gyroscope High Intensity G-Force Accelerometer Proximity sensor Two ambient light sensors Barometer Ultra Wideband 2 (UWB) |
High dynamic range gyroscope High Intensity G-Force Accelerometer Proximity sensor Two ambient light sensors Barometer Ultra Wideband 2 (UWB) |
SIM card | Dual eSIM Two active eSIMs or eSIM and nano SIM (stores 8 or more eSIMs) |
Dual eSIM Two active eSIMs or eSIM and nano SIM (stores 8 or more eSIMs) |
Colors | Black, blue, green, yellow and pink | Black, blue, green, yellow and pink |
iPhone 15 Pro 54235c

Taking things up a notch, the iPhone 15 Pro with a 6,1-inch screen, it comes in four special colors (natural titanium, blue titanium, white titanium and black titanium) and with more storage capacity than entry-level models:
- iPhone 15 Pro with 128 GB of storage leaving R$9.299 in pre-sale;
- iPhone 15 Pro with 256 GB of storage leaving R$10.099 in pre-sale;
- iPhone 15 Pro with 512 GB of storage leaving R$11.599 in pre-sale;
- iPhone 15 Pro with 1 TB of storage leaving R$13.099 in pre-sale;
iPhone 15 Pro Max 6j2j1y

And finally we have the model of 2023: the iPhone 15 Pro Max. This device has the same size as the Plus model, 6,7 inches, and has an exclusive 5x optical zoom in the main camera, which received 2nd place in the DXOMARK benchmark. It is also available in four special colors (Natural Titanium, Blue Titanium, White Titanium and Black Titanium), but with only three storage capacities. Check out:
- iPhone 15 Pro Max with 256 GB of storage leaving R$10.999 in pre-sale;
- iPhone 15 Pro Max with 512 GB of storage leaving R$12.499 in pre-sale;
- iPhone 15 Pro Max with 1 TB of storage leaving R$13.999 in pre-sale.
Technical specifications: iPhone 15 Pro and iPhone 15 Pro Max 186s28

Specification | iPhone 15 Pro | iPhone 15 Pro Max |
---|---|---|
Fabric | Super Retina XDR 6,1-inch (diagonal) borderless OLED, 91,3 cm² (approximately 86,4% screen-to-body ratio) Dynamic Islands HDR Resolution of 2556 x 1179 pixels at 460 dpi Contrast ratio: 2.000.000:1 (typical) True tone Wide color tone (P3) tactile response Max brightness 1000 nits (typical) 1600 nits peak brightness (HDR) 2000 nits peak brightness (outdoor) ProMotion technology with adaptive refresh rates of up to 120 Hz Always-On Screen |
Super Retina XDR 6,7-inch (diagonal) borderless OLED, 110,2 cm² (approximately 89,8% screen-to-body ratio) Dynamic Islands HDR Resolution of 2796 x 1290 pixels at 460 dpi Contrast ratio: 2.000.000:1 (typical) True tone Wide color tone (P3) tactile response Max brightness 1000 nits (typical) 1600 nits peak brightness (HDR) 2000 nits peak brightness (outdoor) ProMotion technology with adaptive refresh rates of up to 120 Hz Always-On Screen |
Dimensions | 146,6 x 70,6 x 8,3 mm | 159,9 x 76,7 x 8,3 mm |
U | Pro A17 6-core U (2 for performance and 4 for efficiency) 6-core GPU 16 core neural engine |
Pro A17 6-core U (2 for performance and 4 for efficiency) 6-core GPU 16 core neural engine |
Operational system | iOS 17 | iOS 17 |
Internal storage | 128 GB 256 GB 512 GB 1 TB |
256 GB 512 GB 1 TB |
Audio | Spatial Audio Reproduction Dolby Atmos Compatible |
Spatial Audio Reproduction Dolby Atmos Compatible |
Rear cameras | Pro camera system (48MP wide-angle, 12MP ultra-wide, 12MP telephoto) Wide angle: 48 MP, ƒ/1.78 aperture Ultra-wide: 12 MP, ƒ/2.2 aperture Telephoto: 12 MP, ƒ/2.8 aperture Sensor-shift optical image stabilization (second generation) Optical zoom levels: 0,5x, 1x, 2x, 3x Adaptive True Tone Flash Photonic engine Deep Fusion Smart HDR 5 for photos Next-generation portraits with Focus and Depth Control Portrait Lighting with six effects Night Mode Portraits with Night mode Photo Styles Macro photography Apple ProRAW |
Pro camera system (48MP wide-angle, 12MP ultra-wide, 12MP telephoto) Wide angle: 48 MP, ƒ/1.78 aperture Ultra-wide: 12 MP, ƒ/2.2 aperture Telephoto: 12 MP, ƒ/2.8 aperture Sensor-shift optical image stabilization (second generation) Optical zoom levels: 0,5x, 1x, 2x, 3x, 5x Adaptive True Tone Flash Photonic engine Deep Fusion Smart HDR 5 for photos Next-generation portraits with Focus and Depth Control Portrait Lighting with six effects Night Mode Portraits with Night mode Photo Styles Macro photography Apple ProRAW |
Frontal camera | TrueDepth front camera 12 MP photos Aperture ƒ/1.9 Retina flash Photonic engine Deep Fusion Smart HDR 5 for photos Next-generation portraits with Focus and Depth Control Portrait Lighting with six effects Animoji and Memoji Night Mode Photo Styles 4K video recording at 24 fps, 25 fps, 30 fps or 60 fps 1080p HD video recording at 25 fps, 30 fps or 60 fps Cinema Mode up to 4K HDR at 30 fps HDR Dolby Vision video recording up to 4K at 60 fps 1080p slow motion video at 120 fps Video QuickTake Cinematic video stabilization (4K, 1080p and 720p) ProRes video recording up to 4K at 60 fps with external recording |
TrueDepth front camera 12 MP photos Aperture ƒ/1.9 Retina flash Photonic engine Deep Fusion Smart HDR 5 for photos Next-generation portraits with Focus and Depth Control Portrait Lighting with six effects Animoji and Memoji Night Mode Photo Styles 4K video recording at 24 fps, 25 fps, 30 fps or 60 fps 1080p HD video recording at 25 fps, 30 fps or 60 fps Cinema Mode up to 4K HDR at 30 fps HDR Dolby Vision video recording up to 4K at 60 fps 1080p slow motion video at 120 fps Video QuickTake Cinematic video stabilization (4K, 1080p and 720p) ProRes video recording up to 4K at 60 fps with external recording |
Video recording | 4K video recording at 24 fps, 25 fps, 30 fps or 60 fps 1080p HD video recording at 25 fps, 30 fps or 60 fps Cinema Mode for recording videos with depth of field (up to 4K HDR at 30 fps) Action Mode HDR Dolby Vision video recording up to 4K at 60 fps 1080p slow motion video at 120 fps or 240 fps Time-lapse video with stabilization Time-lapse with Night mode Video QuickTake Sensor-shift optical image stabilization for video (second generation) audio zoom Stereo recording ProRes video recording up to 4K at 60 fps with external recording LOG video recording Academy Color Encoding System Macro video recording, including slow motion and time-lapse |
4K video recording at 24 fps, 25 fps, 30 fps or 60 fps 1080p HD video recording at 25 fps, 30 fps or 60 fps Cinema Mode for recording videos with depth of field (up to 4K HDR at 30 fps) Action Mode HDR Dolby Vision video recording up to 4K at 60 fps 1080p slow motion video at 120 fps or 240 fps Time-lapse video with stabilization Time-lapse with Night mode Video QuickTake Sensor-shift optical image stabilization for video (second generation) audio zoom Stereo recording ProRes video recording up to 4K at 60 fps with external recording LOG video recording Academy Color Encoding System Macro video recording, including slow motion and time-lapse |
Battery | Built-in rechargeable lithium-ion battery Wireless charging via MagSafe and Qi Video playback up to 23 hours Video streaming up to 20 hours Audio playback up to 75 hours Compatible with quick recharge. Recharges up to 50% in 30 minutes with 20W or higher power adapter (available separately) 15W wireless (MagSafe) 7,5W wireless (Qi) |
Built-in rechargeable lithium-ion battery Wireless charging via MagSafe and Qi Video playback up to 29 hours Video streaming up to 25 hours Audio playback up to 95 hours Compatible with quick recharge. Recharges up to 50% in 35 minutes with 20W or higher power adapter (available separately) 15W wireless (MagSafe) 7,5W wireless (Qi) |
Protection | Classified as IP68 (maximum depth of six meters for up to 30 minutes) according to IEC 60529 | Classified as IP68 (maximum depth of six meters for up to 30 minutes) according to IEC 60529 |
Adjustable | GSM / EDGE UMTS/HSPA+ DC-HSDPA 5G (sub-6 GHz) with 4×4 MIMO Gigabit LTE Wi‑Fi 6E Wi-Fi 802.11 a / b / g / n / ac / 6, dual-band, hotspot Bluetooth 5.3 Second generation ultra-wideband chip Precision, dual-frequency GPS (GPS, GLONASS, Galileo, QZSS, BeiDou and NavIC) Volta NFC with read mode Express cards with battery backup Wi-Fi Calling USB-C Compatible with USB-C 3.0 Thread Network Technology |
GSM / EDGE UMTS/HSPA+ DC-HSDPA 5G (sub-6 GHz) with 4×4 MIMO Gigabit LTE Wi‑Fi 6E Wi-Fi 802.11 a / b / g / n / ac / 6, dual-band, hotspot Bluetooth 5.3 Second generation ultra-wideband chip Precision, dual-frequency GPS (GPS, GLONASS, Galileo, QZSS, BeiDou and NavIC) Volta NFC with read mode Express cards with battery backup Wi-Fi Calling USB-C Compatible with USB-C 3.0 Thread Network Technology |
Authentication | Face ID Facial recognition via the TrueDepth front camera |
Face ID Facial recognition via the TrueDepth front camera |
Standard | LiDAR scanner High dynamic range gyroscope High Intensity G-Force Accelerometer Proximity sensor Two ambient light sensors Barometer Ultra Wideband 2 (UWB) |
LiDAR scanner High dynamic range gyroscope High Intensity G-Force Accelerometer Proximity sensor Two ambient light sensors Barometer Ultra Wideband 2 (UWB) |
SIM card | Dual eSIM Two active eSIMs or eSIM and nano SIM (stores 8 or more eSIMs) |
Dual eSIM Two active eSIMs or eSIM and nano SIM (stores 8 or more eSIMs) |
Colors | Black Titanium, White Titanium, Blue Titanium, Natural Titanium | Black Titanium, White Titanium, Blue Titanium, Natural Titanium |
What's new in the iPhone 15 line 5o3x16
All new smartphones have abandoned the use of the Lightning charger, used since the iPhone 5, in favor of USB-C input, following European Union regulations. Even with this change, they are still being sold without the charger included — the box that goes into the socket, not the cable itself. The iPhone 15 Pro and iPhone 15 Pro Max received a titanium finish and, according to Apple, they are the lightest ever produced in the Pro category. Furthermore, these cell phones have thinner edges around the screen.

These more advanced models also feature the Action Button, a new feature that replaces the traditional lever — present even on entry-level models of the iPhone 15. It also serves to make the device silent, but in addition, it can also be used as a shortcut. It is possible to link several tools to this button, such as the flashlight, camera, recorder, magnifying glass, and much more.
The more expensive models also received the new processor Pro A17, which, according to the brand, results in an improved experience especially in games. In the case of the iPhone 15 and 15 Plus, which are the most affordable options, they were graced with the addition of Dynamic Islands, which debuted on the iPhone 14 Pro and allows interactions between the area around the front camera and the operating system's animations. The main camera of the iPhones 15 and 15 Plus has been upgraded from 12 MP to 48 SM. And these devices now have the processor A16 Bionic, which was previously introduced on the iPhone 14 Pro and Pro Max.
And you, are you going to reserve your iPhone? Or do you prefer to buy in a physical store? Tell us Comment!
See also:
20 best apps from iPhone to use in mode On hold (Standby)
reviewed by Glaucon Vital in 27 / 9 / 23.