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On the last Tuesday (23), was inaugurated No. Ribeirão Shopping, in Ribeirão Preto (SP), the newest Vivo's Iconic Store. This is the first store in the interior of the state of São Paulo with an innovative design aimed at coworking. 324na
People who attend Iconic Store are free to use the space to work using Free Wi-Fi of the internet company, either with their own devices or with tablets or notebooks available to customers. Understand how this store model works:
what is an environment Coworking? o5x72
to be named coworking, a place needs to be used (in a shared way) by several professionals, regardless of the area or sector of activity. This workspace is heavily used by workers. freelancers who want to leave the isolation of home office, ou start-ups who are at the beginning of their careers.
In addition to delivering a dynamic environment, these places are great for people who want to build a network (network of s in the area of operation) solid, or looking for a place to receive their customers and suppliers.
The site Coworking Brazil found in a survey that more than 160 environments like this are active in Brazil, and worldwide the total number already exceeds four thousand. And now, the Living has just contributed to that number growing.
Iconic Store is already the fourth in Brazil 364q60
The store that opened in Ribeirão Preto is fourth opened by the company in our country, two are also located in Southeast region (one at Shopping JK Iguatemi, in São Paulo, and another at Barra Shopping, in Rio de Janeiro), and another at South region, in Curitiba.
The Store Director Living, Fernando Rheingantz, said that the company is seeking to innovate the traditional points of sale, starting to adhere to the so-called “Experience Points” (PDX). He also stressed that he seeks in innovation a new way to change the concept of stores that we know:
“We believe that this space is an innovative and transformative reference for the market. This concept is being expanded to the main capitals of Brazil.”
Available in store Guru Space, where several experts in company technology guide and clear doubts of customers. João Truran, director of the Living in the São Paulo Regional, said that Ribeirão Preto enters the forefront with the arrival of the concept of innovation, connectivity and technology, and this allows the consumer to be at the center of the digital transformation:
“In our new store, consumers will have areas, such as Espaço TV, so that they can browse Vivo TV as if they were on the couch at home, in addition to testing smartphones and accessories in different spaces of the store, and even work in the Coworking"
Complete experience of Vivo services 5u10i
Whoever es by the store will be able to make a kind of test of the services that the internet and cable TV company has. Included are: Live TV, high speed broadband, access to games, as well as ambient music specially selected to make the experience unique.
Marcio Fabbris, Vice President of B2C of the company, highlighted the high company investment and also said that Living is willing to deliver an enchanting experience to consumers with the concept of Iconic Stores.
award-winning model 2h3342
The store model used in the Iconic Store it gives the impression that the company wants more than just selling its products and services. The store located at Shopping JK Iguatemi took the gold award POPAI Brazil 2017 and the store in Barra Shopping (RJ) won the silver award, in the category Projects for Store Design and Architecture.
This award is the main national award that recognizes the most original and effective projects in commercial architecture, visual merchandising, visual communication, displays and communication materials at the point of sale.
A Iconic Store Vivo in Ribeirão Preto is located at Av. Col Fernando Ferreira Leite, 1540, – Piso California, Setor Mogiana (Ribeirão Shopping) and is open from Monday to Saturday, from 10 am to 22 pm and, on Sundays, from 14 pm to 20 pm.
Would you use this store as your coweroking environment? Tell us in the comments!
