Table of Contents 64q43
Obviously, changes occur from generation to generation, after all, we all know how to identify the different elements between a pop song from the 70s and another from the 2000s, for example. It turns out that recently, the emergence of the internet has radically transformed the way we consume, discover and interact with music. The influence of social networks on the music industry has become so surprising that even questions about the future of pop have begun to arise. Is it possible for a genre to die for good? Just the fact that this idea is already being considered shows us the power of digital platforms. 525d23
In this article, we will explore in depth how the internet has shaped the music landscape, from the emergence of new artists to the phenomenon TikTok. Understand more below!
Globalization and “World Pop” 3o6l2c
The truth is that the two have had a deep relationship since the last decades of the 20th century. Globalization, in its broadest sense, is the process of interconnection and interdependence between different parts of the world, driven by technological, economic and cultural advances. Basically, it's the way the world is increasingly connected and, because of this, in the musical sphere, globalization ended up facilitating the spread of pop music — not surprisingly, the genre came to be created from what is characterized as popular.
But how did this happen? A cultural interconnection, due to globalization, has allowed music from different parts of the world to be easily shared and consumed on a global scale. In other words, the creation of technology generated the internet, which in turn facilitated this entire process. This led to a mixture of cultural influences in music, resulting in a very rich diversity of styles and sounds. However, concerns about the homogenization of this pop genre have also surfaced. As music became more accessible, some critics argued that it was losing its cultural authenticity, shaped to fit a global commercial standard.
Over time, the music industry ended up evolving significantly, adapting to technological advances and changes in consumption patterns. Initially driven by radio and television, it expanded to embrace formats such as vinyl and CDs. But it was only with the emergence of the internet that the globalization of music reached a truly gigantic proportion. platforms streaming and video-sharing sites have allowed new artists to reach a much larger audience without relying on major record labels. This also democratized access to music and opened up space for a wider range of styles and subgenres within what we now know as pop.
Furthermore, this cultural interconnection also facilitated the formation of fan communities around the world. In general, this was one of the greatest benefits arising from this effect of globalization, as it was through this interaction between countries that resulted in the resounding success of artists that we know to be gigantic to this day, such as Michael Jackson, Madonna, Beyoncé e Taylor Swift.
The truth is that globalization has revolutionized the way pop music is created, distributed and consumed, but what many did not even suspect years ago is that the great phenomenon called social networks would emerge from it. If we consider that they are just a branch within what technology and the internet is, then we can have an idea of what something “small” can be capable of doing. In the end, it was through social media that musical trends emerged, in addition to the continuous exchange of ideas and cultural influences. O Tiktok He is and still remains one of the most responsible in this context.
TikTok's entry into the music scene 714e1z
The participation of the TikTok in the music industry it was a remarkable phenomenon that redefined the way in which, especially the pop genre, it is discovered and heard. Its explosive popularity has been largely due to its ability to deliver a highly engaging and viral entertainment experience. Its s can choose soundtracks from a vast library of licensed music and sync them with their videos. This ended up opening up an unprecedented form of promotion for artists and music labels, allowing works to go viral organically, driven by famous dances, memes, edicts e trends.
But something more impressive within the platform is the algorithm, known for its ability to recommend content in a highly personalized way. When a creates a video using a certain song, for example, engagement patterns are identified, which leads to recommending that song to other s based on interests and browsing behaviors. It is because of this algorithm that the viralization effect occurs instantly and, consequently, an unknown song becomes a global success overnight. It's worth saying that it all started during the pandemic period, with artists unable to perform live shows and the TikTok being one of the main means of connecting with the public.
Furthermore, the app has become an accessible and democratic platform for independent and unknown artists to gain visibility as well. Unlike traditional gatekeepers of the music industry, such as record labels with contracts, he allowed anyone with a good idea the chance to reach millions of listeners around the world with ease. Other than that, it also served not only as an entertainment space but also as an effective medium in exploring different musical and even ancient genres. An example of this was the return of hits such as Running up that hill de Kate Bush e Murder On The Dancefloor de Sophie Ellis-Bextor, coming from the repercussion of the series Stranger Things and from the movie saltburn, respectively. All the effect of globalization.
But the entrance TikTok in the music scene, it also generated debates on issues such as the monetization of musical content on the platform and the copyrights involved. While some artists and labels have embraced the app as a powerful promotional tool, others have expressed concerns about fair compensation for streams generated and control over your own content. Recently, an episode with Universal Music Group it was widely discussed, since all of the label's artists' songs had to be removed due to ownership. Singers like Taylor Swift, Billie Eilish, The Weeknd e até Anitta ended up affected, harmed in relation to the dissemination of their work.
However, one of the negative points that seems to bother the most today is that the influence of TikTok in music may be becoming exaggerated. It's a “double-edged sword”, after all, although the social network has great advantages, it can still be capable of changing an entire genre so that we stop to even consider its extinction. With the advent of globalization, the speed with which artists' success spreads seems to be in excess and the consequence of this is visible in of quality, whether in aspects such as the melody of a song or its composition.
The journey through Tiktok can be incredible, but the constant search for the 'Tiktokrization' of things is disastrous.
Renata Monte, journalist and producer for O Povo
Streaming: the new success metric 254s24
With the rise of streaming services such as Spotify, Apple Music, Deezer and others, a new metric of success emerged in the music industry: the number of reproductions. Previously, a song's success was primarily measured by album sales and Singles or by the number of times it was played on the radio. However, with the arrival of streaming, play counts have become the main indicator of popularity and success.
With this paradigm shift, many artists and record labels are now under pressure to maintain a continuous flow of content, feeding the public's voracious appetite for newness and variety. As a result, some critics argue that the quality of music is sacrificed in favor of quantity, with artists choosing to release quick, throwaway work rather than more elaborate, cohesive work. Currently, in Brazil, many of the most successful pop songs are those in which the verses are repeated all the time in choruses, and the melody is created only to the detriment of dances that can be generated within the song. TikTok to go viral.
Consequently, this dynamic is also affecting the way artists are promoted. With recommendation algorithms driving music discovery on streaming platforms, those tracks that quickly generate high volumes of plays tend to receive more attention. This ends up creating a loop, in which popular songs become even more popular, while lesser-known artists struggle to find visibility, even if they have produced high-quality work. It's as if the competition for audiences has become more challenging. On the other hand, the effects of streaming have also provided the opportunity for democratization with significant benefits for independent and niche artists, allowing them to reach a global audience without depending on third parties.
But while creating a hit song may be easier now, it has also become difficult in some ways. Going viral can often be unpredictable. However, the impact of streaming playlists is undeniable, capable of bringing music to massive audiences in ways that analogue media never could. Wrap de Anitta, for example, managed to reach the TopGlobal do Spotify, generating such a positive impact by placing a Brazilian artist on this level. Thus, artists find themselves molding their music according to trends and what are called “hits of the TikTok“, seeking to achieve the same reach as those of a past era.
Changes influenced by networks 4o4ro
After all, what were the significant changes influenced by social media?
One of the main benefits was the expanded reach. As already mentioned, artists can now reach a global audience instantly, without relying on traditional intermediaries like record labels. Other than that, it is essential to mention the trends. Choreographies and video montages, for example, are elements that stand out today, helping to catapult successes and create relevant engagement. A striking example of these changes impacted by the internet is the trajectory of Taylor Swift. With balance, the singer knew how to take advantage of platforms to share her work, interact with fans and promote the release of several albums without harming herself. Your global tour The Eras Tour It continues across all continents and is proof of that.
A negative aspect worth highlighting due to the changes was the rapid spread of ephemeral content and trends, which can often eclipse genuine talent and artistic originality. In this environment of searching for the next big thing, there is increasing pressure on artists to adapt to the demands of the moment, often sacrificing their authenticity in favor of following ing fads. This can result in a homogenization of pop music, where artistic value is often overwhelmed by the quest for instant popularity and attention on the internet.
To complement this question, in an interview with the Mail Braziliense and also to Cristiane Simões, director of marketing and promotion at Sony Music Brasil, internet presence is no longer just an aid, but an essential part of the marketing strategy. It highlights the potential of TikTok and even from Instagram to boost successes, create viral hits and even revive classics. Although this may also seem like a positive thing in of adding more interaction with fans, it can also be a challenge for new artists who want to break through and build a career within the industry.
However, in general, the exacerbated dependence that is created on social networks because of this is something that should be talked about more. Furthermore, the search for the number of reproductions and the exaggerated release of songs can lead to the deterioration of the singer's image, as well as becoming extremely tiring and even toxic, in some cases. All this effort can even lead to fatigue among the public and a loss of interest in new releases and, in the end, the loss ends up being much greater for the artist.
The future of pop music: perspectives 244149
As we look to the future, it's still a little uncertain to officially have an answer about pop music. If we compare the present with the past, we will certainly see drastic differences, but there are not many more positives than negatives and vice versa. There is a great balance in this sense, but still, artists need to know how to find the balance within what can work in the music industry.
A recent study revealed that song lyrics are becoming more repetitive and superficial. Published on Scientific Reports, the research examined more than 353.000 English song lyrics spanning a variety of genres, from 1970 to 2020. Using the platform Genius, researchers analyzed factors such as structure, rhyme, emotion and complexity to understand the evolution of musical composition over the decades and in different genres. The results showed a downward trend in lyrical quality, with a general increase in repetitiveness in the main musical categories.
Furthermore, the impact of the internet on pop music can create — and is already creating — a dynamic of conformity, where artists feel pressured to follow pre-established formulas to achieve success. This leaves much less room for innovation and experimentation. On the other hand, there is also the opportunity for a backlash against these trends, with artists and listeners seeking music that offers a more authentic and meaningful experience. The emergence of movements such as bedroompop (production of music recorded in home environments), and a growing appreciation of independent artists today, may indicate a shift towards a more diverse and even inclusive approach.
In a world increasingly centered on the ego and influenced by social networks, it is exactly the search for instant attention that may be affecting the way songs are composed and interpreted, and thus, culminating in all these changes that we analyze. If the lyrics of compositions continue to become more repetitive and lacking in depth, this can further worsen the artistic quality and originality of the genre. Pop music could lose some of its distinctive identity if it succumbs to mere trends.
Conclusion 60664y
Social media definitely plays a role in song writing, just as community, film, and television once played a role.
Dame Aubrey, Head of A&R (Artists and Repertoire) for CMG Records and Management
Social media has been both a blessing and a challenge for the music industry. While they offer opportunities for outreach and promotion, they also present complex dilemmas in of compensation, artistic quality, and long-term sustainability. But it's important to that while streaming may have changed the way we measure success in music, quality is still an essential component for a good portion of listeners.
The future of pop music will depend on the ability of artists, and the market as a whole, to balance commercial demands with the search for genuine artistic expression. Finding this balance can be key to ensuring that pop music continues to evolve and inspire audiences around the world.
See also:
Everything you didn't know about TikTok
Sources: WIRED, Mail Braziliense, The people
Text proofread by: Pedro Bomfim
