Table of Contents 64q43
- Honda and Sony in partnership
- Mercedes-Benz focuses on the metaverse
- NVIDIA aims to bring cloud gaming to vehicles
- Volkswagen hopes to compete with Tesla
- Vehicle innovations also in public transport
- BMW looks to the future
- Audi focuses on virtual reality
- Stellantis wants electric, connected and sustainable mobility
- Volvo has the smartest vehicle yet
A Consumer Electronics Show (CES 2023), is considered the largest technology fair in the world. Therefore, fans are always waiting for news related to advances in TVs, computers, cell phones and other products, however, in recent years, the event has also become the stage for announcements about innovations in vehicles, from the largest automotive manufacturers in the world. a1k4a
For this reason, we separate the main announcements that are being made during the CES 2023 related to this market, which is increasingly entering the world of technology, through its models with different functions and devices. The expansion of cars is so great that even the Sony, in partnership with Honda, is exploring the possibilities of the auto industry.
Honda and Sony in partnership 3213k
Since 2022, the two companies have ed forces to create an automotive company, which became known as “Sony-Honda Mobility” and now, during the presentations of CES in 2023, they presented the concept of their first vehicle to the world. Known as afeela, the forecast is that it will only hit the market in 2026, but some information has already been released.
Based on a minimalist and fluid design, the model is very reminiscent of the prototypes presented by Sony in previous years at the event, in this case, your Vision-S Sedan. It also has more than 45 cameras and sensors to monitor both the external and internal environments of the vehicle, and the information will be processed by the platform. Snapdragon Digital Chassis, Qualcomm.
However, the car sony honda will not be fully autonomous, receiving the qualification of “Level 3”. In this way, it will be able to control itself in some situations, mainly within urban environments, but it will also be necessary to be under the assistance of a driver. Something that already happens in Tesla models nowadays.

Another great novelty, which seems to be increasingly becoming a trend among smart car developers, is entertainment for people who are not behind the wheel while traveling. Therefore, for the afeela, Sony, in addition to allowing engers to watch movies or play music, it will also allow their exclusive games to be started inside the car, as shown in a small excerpt from “Horizon Forbidden West” in one of the images. So, long journeys will become less and less tedious for everyone.
Mercedes-Benz focuses on the metaverse 1ff15
Despite having already confirmed its presence at the Automobile events of the CES 2023 of that year, the Mercedes, until the moment this article was written, still did not disclose more information about its products presented on the stage of the event. However, in its announcements, it stated that it will focus on innovations that will give people back time, make life easier and also generate emotions and what the theme will be “Tech to Desire”, which in translation means technologies to be desired.
So, it is speculated that the German automaker will focus on automotive audio outputs, streaming and entertainment when inside the vehicle. In addition to the fact that the company is in partnership with NVIDIA, based on Metaverse, to digitize some parts of the production process and make life easier for designers. Thus, they will be able to create “twin copies” of the vehicle construction process, thus, Mercedes will be able to change the entire structure of the project, but without disturbing the cars that are already in the factory.
The adoption of this technology between the two companies shows a new vision of Metaverso, where the main focus is not on a space where people can interact from a distance, whether for leisure or work, but to take advantage of this technology for a more professional use. Being able to plan all the spaces and also the layout of the production line, which must be done carefully so that each part is in the right place for the builders, without the need to rent new spaces.
NVIDIA aims to bring cloud gaming to vehicles 2i5o51
In addition to the partnership with the German construction company, NVIDIA also seems to be interested in bringing its cloud gaming technology to various media outlets. CES 2023through the GeForce NOW, that will offer engers an experience of playing on the computer, but while traveling.
According to the company, thanks to advances in cloud technology and also mobile internet, now all vehicle engers will be able to enjoy music, movies and even games to stave off boredom on long trips, but there are some limitations depending on where you are sitting. The driver, as well as the other front seat, will only be able to take advantage of the services while the car is parked or charging, while those in the back can use the benefits without limits.
The priority, moreover, is to keep streaming resources integrated across different devices. Therefore, someone who is playing in the GeForce NOW through the computer before getting into the car, you can continue your progress from the exact point where you stopped, as soon as you access the platform from the vehicle.
A NVIDIA further adds that the Hyundai Motor Group, BYD e Polestar, automakers that are already part of the company's Ecosystem, are already working together to bring the GeForce NOW to your vehicles. However, there is still no forecast for them to be officially released.
Volkswagen hopes to compete with Tesla 3q5iq
Of the automobile companies, the Volkswagen was one of the first to present its new Cars from CES 2023, revealing to technology car enthusiasts even before the fair starts, the new model of family ID, this being the ID.7 electric sedan.
The vehicle's autonomy is also impressive, with an 88kWh battery, it is expected to be able to drive for up to 700 km, when the battery is full, until it needs to be recharged. This value was measured based on the WLTP tests, Europe standards, but which is 200km higher than ID.4.
The vehicle is one of the first electric models outside the “luxury” category to hit the market, since the Tesla Model 3 was launched 5 years ago, so it positions itself as one of Elon Musk's main competitors in the market.
In addition, the new ID.7 can be approached by consumers as a successor to the famous at, except that this new sedan measures 4,94 meters in length and the external design of the vehicle has not yet been fully revealed. That's because the Volkswagen applied a kind of “digital camouflage” to the body of the car, which consists of stickers that can be illuminated with different colors, and of the 40 layers, 22 will be remotely controlled.
Also according to the German developer, new information about its latest vehicle will be revealed later this year, probably in the second quarter, between April and June, then it will go on sale in the United States, Europe and China at some point in 2025.
Vehicle innovations also in public transport 5570k
the automotive supplier ZF, in partnership with the autonomous mobility operator Beep, to deliver to customers, in the coming years, something close to “several thousand” means of public transport in the coming years, as announced during the CES in Las Vegas that year.
The expectation is that, through this partnership between the two companies, the new autonomous vehicles reach the level 4, which represents the moment when transports can drive themselves, without the need for a human to take control most of the time. However, for this to be possible, it is necessary to be in a specific design environment, in addition, they are being designed for urban and mixed traffic environments.

Currently, the transport model produced by ZF, which operates in the city of Rotterdam, in the Netherlands and also in Masdar City, in the United Arab Emirates, circulates only in designated lanes. Since he started acting, there have been 62 million kilometers of autonomy through both locations and transported more than 14 million engers.
The vehicles will also implement new technologies that ZF showcased in Las Vegas, such as ZF ProConnect, a platform that enables communications with the company's infrastructure and the cloud, as well as the ZF ProAI supercomputer, a powerful device that will help improve road safety. .
BMW looks to the future p1i3w
During the presentation at CES 2023, the CEO of BMW, Oliver Zipse, presented the company's vision related to technological innovations in vehicles, which would be to produce “the best digital driving machine”through the BMW i Vision DEE, a concept of how the future of the market will be.
Thus, his conception is of an electric sedan, with minimalist details, which relies heavily on digital resources, such as augmented reality or virtual assistants that can be activated by voice commands. The idea also even gives the possibility for its owner to create an avatar, which can be projected on the driver's side window.

Visually, and Vision Dee reminds me a lot of a mix between the Model 3 da Tesla with classic sports sedans from the Bavarian automaker, such as those produced in 2002. However, one of its most striking features is the fact that it can change color, an improvement in technology. E Ink, presented in 2022, which allowed the vehicle's dashboard to change between white, black and gray.
However, now, there are more possibilities to change colors in a wider range of possibilities, in addition to those already presented during the CES 2023, 32 new tones were made available. This, mixed with the 240 segments arranged in the vehicle, which can be individually controlled, means that your and Vision Dee, you can quickly change from something solid to a huge mix of shades, whatever you want.

O E Ink it works through electronic paper technology, something similar to what exists in digital readers, such as the Kindle. Its union with a specific paint results in the electronic paper display (EPD, Electronic Paper Screen), laminated in plastic film and then applied to the vehicle.
Another nice point is that the E Ink it is bistable, so when a certain color is requested, it will remain that way, even without the energy source to feed it, so the driver does not need to worry about draining the battery, since it will only be consumed when he requests it. change of tones. Style and economy will be at your fingertips in the future!
O and Vision Dee it will also have varying levels of interaction with the driver, from allowing him to access his social networks, send text messages and make calls. It all depends on the information the owner wants to receive and, without the need for extra tools, he will also be able to experience the mixed reality of the metaverse, in a very immersive way, while driving.
However, as it is a concept car, intended to show what the company's expectations are for the future, we will hardly see the and Vision Dee on the market so soon, but normally, the concepts presented by the BMW often come true.

Audi focuses on virtual reality 4z3i47
Like the other major German automakers, Audi is another company that will be present during the presentations of the CES 2023, however, this year, the company's focus is on Virtual Reality (VR) technology, applied to vehicles.
Therefore, she took the opportunity to show in a little more detail the holoid, a vehicle entertainment system whose main objective is to generate unique experiences for car engers. Audi, for example, has been working with this innovation since 2019 and announced that its models e-tron e eTron Sportback are ready to it, and visitors to the fair will already be able to check out the technology for themselves.
According to the German automaker, they are so focused on this possibility, to create the possibility for engers to enjoy their trips better and create options for them to have even more fun. Since currently, mobile phones or portable consoles, despite also delivering a good experience, may cause discomfort or nausea in those who use them.
Another novelty is that this system is not only available attached to Audi vehicles, but also by owners of other brands, thanks to the advantages of Holoride Retrofit, which emulates the experience of being in virtual reality in a car on any other model. The novelty should arrive soon in Europe and the United States, with the advantage of not depending on the internet, much less mapping the path in advance using GPS. Everything is done in real time, to offer the best experience possible, in an abundance of games available within the platform.
Stellantis wants electric, connected and sustainable mobility 681v2v
A Stellantis, an industrial conglomerate that encomes some famous and respected brands in the market, such as Jeep, Peugeot e FIAT, is also one of the big companies to mark their presence in the presentations of the CES 2023.

In December of last year, in a release sent to the press, the group had already commented on the topics discussed during the event in Las Vegas, related to the commitment to be honest.zero carbon by the year 2038, and this goal requires complete innovation in this market.
Another concept announced by the company, before its official appearance at the event, is the interior of the vehicle, with a futuristic look and seems to have been taken from one of the popular science fiction films. Perfect for those who have already imagined themselves in charge of USS Enterprise from Star Trek or Millennium Falcon from Star Wars.
The bold ambitions of the Stellantis concept, which intends to integrate several of the company's future technologies, such as STLA Cockpit, STLA Brain e STLA AutoDrive, will be leveraged first on Chrysler models, and Chrysler will become a beneficiary of these internal features in the future.
In addition, during its presentation, Stellantis also states that there will be the global debut of other products of the brand, such as Metaverse Store da FIAT, the first interactive showroom developed in the metaverse of history and new visions of the future, through the Peugeot Inception Concept.
Volvo has the smartest vehicle yet 35o4a
In addition to several concepts for the future presented by automobile companies during CES 2023, some vehicles are also presented to the public, such as the EX90 SUV from the Swedish construction company Volvo. According to the company, it is the smartest branded car produced so far and can even be labeled as a “advanced computer on wheels”.
Although it was already revealed in November last year, now we could see a little more of the vehicle, which brings tangible innovations and not too far from our reality. In addition to being considered one of the safest, its specifications are interesting for the interested public.
For example, the car cannot be started if the driver is drunk and, thanks to its bidirectional charging function, the EX90 can turn into a power generator, offering the ability to charge the battery of other things that the wants, such as cars, cell phones or even the residence itself.
Technology is also present inside the vehicle, with a respectable multimedia center integrated with the main services available in the vehicle. Google. Since, in partnership with the research company itself and the luminar, Volvo also intends to present and demonstrate other novelties until the end of the event.
However, the company's main focus is, above all, on the safety of engers and also those outside, away from the vehicle. The safety package made by Volvo transforms its new and eccentric SUV 100% into the safest vehicle among all the lines produced by it to date.
Equipped with long-range sensors, 5 radars, 8 cameras and also 16 ultrasonic sensors, the car was designed to react to any adversity immediately, and one of the great points is that it does not loses the ability to identify objects at a distance day or night. In this way, the EX90 positions itself as one of the most interesting models of the event.
Those interested in buying the vehicle can also get excited, as sales are expected to start between the months of September and November of this year, with deliveries taking place at the beginning of 2024. The price, moreover, will start from the range of US$ 80.000, something close to R$ 430.000 in direct conversion to our currency.
For now, these are the news related to the innovations in vehicles announced during CES 2023, many of which we will already be able to see very soon on the streets, while others still seem like a distant dream, but which one most attracted your attention?
ing that in addition to these novelties, the fair also has several announcements from the world of technology in the most different segments and the showmetech is doing full coverage of all the information being revealed there. So stay tuned to our website and social media to keep up with the news!
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In addition to innovations in the automotive world, Sony also announces o Project Leonardo, accessibility control
SOURCES: TechRadar, The Verge e TechCrunch
Hopefully electric cars will come to us soon
just crazy ugly car
These innovations in public transport are a reality very far from ours, unfortunately kkkkkkk
where are the flying cars
430 thousand is a chip, I will be able to buy a car like that by 2050
Never that Nvidia will focus on reducing costs/prices, right?
They will never sur a Maverick V6 5km per liter…
Very interesting for the technology of autonomous vehicles the insertion of public transport vehicles, so obviously it brings much more security to the technology, in view of the greater number of s that will have
an electric panamera would earn me a lot
Wow, these car designs are very ugly kkkkkkkkkk
I think these automotive innovations are so cool, but I'm sad because they hardly ever arrive in Brazil. Only those with a lot of money have access to it.
Interesting this Sony – Honda partnership, looking forward to more
Panamera got me a lot
It's a shame these innovations never arrived in Brazil accessible to the population.
car with game… I don't know if it will be good or a disaster
very good material
How interesting!
CES always brings some very innovative innovations, things that you can't even imagine happening around here yet, unfortunately
Amazing, too bad I'm poor
Audi is the highlight thinking so much about the future in road cars as much in motorsport entering F1