It is not today that the Chinese social network TikTok has been bothering the Facebook and Instagram, its direct competitor. Reels, a video functionality that emerged in TikTok and was blatantly copied by the Instagram, has been successful among s in the stories version of the American social network. 5r3e56
However, in a recent podcast interview The Verge Decoder, the head of Instagram Adam Mosseri stated that the Reels functionality may disappear from Instagram in the end "we have to be honest, Tik Tok is ahead“. West wouldn't be happy with Reels, "despite how much people are sharing and how much they are consuming, but we have a long way to go. "
“We have to be honest, Tik Tok is ahead of us. "
Adam Mosseri – head of Instagram
the head of Instagram still complete"I think we have to get better at building more powerful and creative tools, which aren't necessarily a meme of the moment, but give people who are more creative than we are at making content, the ability to produce something that's going to blow up."
When will the Reels function end 5g5a2f
In his podcast interview The Verge Decoder, the head of Instagram Adam Mosseri does not mention an exact date when he will discontinue the Reels format. Anyway, he simplifies the controversy by summarizing that the platform needs to return to its origins where the focus was on simplicity, that is, few features: “Last year we made several bets. I think this year we have to get back to our focus on simplicity."
the head Instagram believes that there is a conflict in the various video formats on the platform, such as IGTV and Reels itself, giving the the impression that the application is trying to do everything at once. Now then it would be time to choose a video format with the face of Instagram and consolidate it.
Source: The Verge
