This Thursday (14), the CEO of Instagram, Adam Mosseri, through a post on social networks, announced news for the platform and its subscription system, which since January is being tested by some s. Now, those who qualify to have access to this modality will be able to limit some content to their subscribers.
What's New in Instagram Subscription
Mosseri explains in his video that content creators on the platform who have the subscription enabled will now be able to post exclusive reels and photos for their subscribers, in addition to creating groups composed of up to 30 of these ers on the platform itself for t interaction through direct messages. Functions er badges and stories exclusives, already present in the program since its initial test in January.
“We want this to be the best possible place for content creators to make a living”
Adam Mosseri, CEO of Instagram.
In addition to exclusive posts, content creators on the platform will also gain a new display tab on their profiles, where all content aimed exclusively at their ers will be listed without mixing with photos or videos made for general reach.
How to make signatures available on Instagram profile

At the moment, platform subscriptions are not available in Brazil, but in case they are launched, content creators must fulfill a series of prerequisites to be able to make this option available on their profile.
Most of these prerequisites are agreeing to a number of monetization on the platform, such as Content Monetization PoliciesThe Community Guidelines, having an established presence on the social network and, finally, residing in a country where the tool is available — which, again, we emphasize, does not include Brazil so far.
In any case, in the future, subscriptions to the platform should reach more countries, making it an increasingly open platform for people to themselves — and another step in the conflict between the TikTok and the platform of Meta, which compete in of number of s, content and also in of financial revenue.
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Source: PCMag