Aiming to compete with the Chinese TikTok, Instagram now it is launching the function "reels“. Interestingly, its testing period is being done in Brazil, and around here it has the name of “scenes". 2u72y
For those who don't know, the feature allows you to make 15-second video clips and share on Stories. Depending on their quality and popularity, they may end up going viral within the session.”Top Scenes“. THE Instagram is making an extensive music catalog available for s to create their music videos.
Your direct competitor, TikTok, generates about 1.5 billion dollars worldwide, 122 million of which in the United States alone.
“I think musically before TikTok, and this one deserves a 'ton' of credit for popularizing this format. No two products are exactly the same, and ultimately sharing video with music is a universal idea that we think everyone might be interested in using. The focus is on making this format unique for us”
Robby Stein – Director of Product Management at Instagram
Why did Instagram choose Brazil first? 4g111k
According to TechCrunch, Brazil was chosen due to the huge popularity of the social network in the country combined with its “deep musical culture”.
Add this to the fact that TikTok still not be as popular in our country as in other parts of the world and Zuckerberg is repeating the same strategy he did when he launched the Stories, disseminating it in countries where the Snapchatt was still not that popular.
“We’re trying to see where it might work in countries where TikTok isn’t big yet”
Mark Zuckerberg
How does it work? 6j3466
When activating the Stories, the will find the icon referring to the scenes close to Boomerang and Super-Zoom. The idea is to press it to start recording the 15-second video, which can be done either with the audio of the person itself, or bringing audio from another video or from the list of songs mentioned above.
It is possible to make multiple scenes and then edit them into a single clip, placing transition effects or filters. Soon after, the person shares through the stories or send as a message to friends. After 24 hours, the developed scene is expired.
It is worth mentioning that, last year, the TikTok was ed more than Instagram and Facebook in the United States, being also a phenomenon in Asia. Its popularity is mainly due to the dubbing of clips celebrities, usually made to be funny like in the video above.
Is that you? already ed the TikTok? function already started scenes do Instagram? Tell us your experience!
