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A LG is a leader in the smart TV segment and one of the largest manufacturers of home appliances in the world. The brand, recognized around the world, is proposing a new look at its products and is demonstrating a greater social commitment to its customers through the campaign “Life's Good with Optimism: Believe in your Story”, launched last Tuesday (03). 6oe71
O showmetech was present at the internal event of LG campaign launch. Check out the following article.
The Life's Good Campaign with Optimism 4e3c2g
A LG has a new proposal for insertion in the national market. Since social responsibility is an important corporate pillar towards the public – proven in a report organized by NielsenIQ in 2015, in which 66% of consumers interviewed would be willing to pay more for services and products committed to social and environmental impact and influence the purchasing power of 45% of those listening to the survey -, the technology company extended its slogan “Life's Good” as an active member of the values and missions.
“For us, Life's Good is a brand promise, it is our conviction and also our fuel, with what we really want to bring to society”, said Sonah Lee, Head of Marketing at LG, stating that LG's mission is to bring more innovative products, both in of technology and technique, as well as in innovation focused on people, with the aim of enriching the experience and “welcoming and bringing smiles, promoting a better life for people and a better future for our planet, through intelligent solutions”, concludes the executive.
Due to a behavior more seen among those born in Generation Y (1980-1995) and Generation Z (1996-2012), especially the audience with the highest brand retention, LG developed a 360 campaign at a national pace, based on greater company presence in Social Causes, greater promotion of internal marketing events for LG's own employees, visibility Outdoor, points of sale in strategic locations, in addition to greater activity on the company's official website, partnerships with influencers and promotion of the brand's films on online channels.
The local campaign challenges will be divided into three segments: focusing on inspiring stories to spread the message of protagonism and “The life is good“; and the work with ambassadors and partner influencers for a note of “every moment is unique“, uniting memorable experiences with LG products present in these moments, as mere spectators or with complementary action to this story, linking with local product campaigns and bringing greater proximity to the consumer and local retail.
Finally, LG showed the two drives that “Life's Good with Optimism” campaign will take throughout the year: the “Optimize your Feed" it's the "We don't make Life's Good, you do” (optimize your feed and we don't make “Life's Good”, it's you who does, in free translation).
Optimize your Feed 4y3e33
With a greater concern for monotony that s of social media suffer sliding towards more short videos in the feed and its kind of addictive looping, LGthrough the Optimize your Feed, help to re-educate social media algorithms with valuable and optimistic content.
A research developed by the company itself LG found that 45% of people interviewed by the brand receive an equal or greater amount of negative content on their timelines compared to positive content. Of these, 25% feel that the negative content shown causes more anxiety and unhappiness.
For the current, the LG has created a playlist of optimistic and positive content for s on its social media, with the consumption of these videos automatically changing the recommendations suggested by social media algorithms. The action encourages young people to promote a more positive digital environment, posting happy moments and more positive activities.
This is linked to the social value of LG which proposes to its clients and ers, to boost optimism, since the internet and the virtual environment have been more present and decisive in our lives since the pandemic, soon assuming a decisive and crucial role in our social, academic and professional routine.
“We don't make Life's Good, you do” 4n1n24
With the idea of reiterating that we are not dependent on material goods or technology itself to be happy and successful people, as a way of encouraging young people, We don't make Life's Good, you do It is a complementary approach that serves to connect the unique moments of our lives with product innovations. Although home appliances and other technological solutions are in the same environment and make certain tasks practical and excellent, the company emphasizes that we are the ones who create the memorable and incredible moments that we .
By this appeal, the LG tends to continue strengthening the global brand competitively, maximizing its business role for this and future generations, with expectations of entering the ranking of the Top 100 largest brands in the world.
Each person experiences unique moments. It is not technology or products that bring this emotion, but LG is always close by, making Life's Good a reality.
Sonah Lee, Head of Marketing at LG in Brazil, explaining “We don't make Life's Good, you do”.
Kaká as an influencer for LG 3m4cz
In addition to greater transparency about the campaign strategy “Life's Good with Optimism“, LG’s Head of Marketing, Sonah Lee, announced the former football player Kaká as the new LG ambassador in the campaign, in addition to partnerships with 20 influencers who will help the businessman and former athlete to spread the values of the new campaign.
I am very happy to start this new journey as an LG ambassador. I believe that, just like in football, life is full of challenges and opportunities. The secret is to believe in our story and move forward with optimism. 'Believe in your story! Life's Good.' That's what I want to share with everyone.
Kaká, on his partnership with LG in the campaign, via official press release
Sonah Lee highlights Kaka as an emblematic figure due to his story of overcoming in childhood, determination and commitment, being one of the most influential personalities among young people aged 19 to 32, responsible for remarkable moments in football, such as winning the 2002 World Cup and the FIFA World Player of the Year award and for being a human being “whole and without controversy”, in addition to the association with products and LG's long-standing relationship with São Paulo Futebol Clube, justify its choice in this new phase of the brand.
What do you think of the new positioning of LG with the campaign “Life's Good with Optimism”? Did it generate greater value for the brand? Leave it here in the comments!
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Source: LG, Nielsen IQ
reviewed by Victor Pacheco in 04 / 09 / 2024.
