A LG Electronics just opened the LG Business Solution Center. Located in Barra Funda, west of São Paulo, the space has more than 1.900 square meters, being considered the largest showroom of the manufacturer in Latin America. 1a266p
According to Julio Baek, president of LG Electronics in Brazil, the idea arose to encourage consumer interaction with the brand's products and services. Ushowroom, customers will be able to experience various technological solutions from LG and resolve any doubts with the company's consultants.
LG also intends to use the space to exhibit the launches of all products in its portfolio. From televisions, audio, video and connected home devices (loT), white goods (refrigerators, washing machines, microwaves, etc.) and computers, to solutions aimed at the B2B public. Above all, the professional s, equipment for the health area and the air conditioning line aimed at the corporate sector.
According to the manufacturer, even the largest devices, aimed at industry and commerce, will be displayed in full size, allowing professionals from companies interested in learning about LG technology to “try on” the products on display and see how they work on display. practice.
At first, to respect social distancing restrictions, the place will only work by appointment and for corporate customers.
But not only that. The company is confident in the recovery of the Brazilian economy, after the end of the health crisis, and the LG Business Solution Center is part of LG's expansion project in the country. For this year alone, the South Korean manufacturer aims to achieve a growth rate above 20%. Julio Baek highlighted the importance of the domestic market for the company, noting that the number of inhabitants in the country “equals four times the population of South Korea”.
We went there to see the space and they are products for all audiences:
In addition to continuing to focus on the final consumer (B2C) LG has plans to win even more audiences “business to business” (B2B), bringing state-of-the-art equipment to the market, capable of meeting the demands of the hotel, hospital and business segments.
LG Business Solutions Center has exclusive stand for connected home 3e3k2r
O showroom has 10 thematic stands divided into the following areas: accommodation, hospital, industry, education, meeting room, retail, airports and connected home.
One of the highlights of LG Business Solution Center, is the space Connected House. The products on display use the company's Artificial Intelligence (AI) technology, called ThinQ AI, and can be controlled by the app LG ThinQ. In this way, visitors can experience what it would be like to live in a smart home.
In addition to the smart devices that were already marketed by the company, it is also possible to know some news that recently arrived in the country. It is worth mentioning the Styler, LG washer and dryer 13kg which, through AI, is able to identify the fabrics and choose the best washing program for the garments.
O LG Business Solution Center It also has an “LG innovation center”, a place of studies that aims to offer training to professionals who are interested in learning more about the operation of the brand's air conditioning equipment, both commercial and residential. In addition, the showroom has spaces dedicated to lectures, seminars and workshops for LG employees, customers and partners.
