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For the sixth consecutive year, the LG was the exclusive technology partner of CASACOR São Paulo 2023, being present in more than 40 environments, with more than 200 products spread throughout the spaces! 1o648
With more than 320 square meters, the lg home brought all the company's product lines, including OLED TVs, soundbars, kitchen and laundry appliances, and air conditioners, all in a unique environment, which refers to an affective and sensory experience. Check out, in this article, all the best that happened at Casa LG this year!
Watch the video on the Showmetech Channel:
CASACOR São Paulo 2023 1n5ua
With the theme “Corpo & Morada”, the largest exhibition of architecture, design and landscaping in Latin America brought the house as an extension of the body and opened its doors at Conjunto Nacional, stage of the last edition and modernist heritage of the city located on Avenida Paulista . In all, there are 73 environments spread over 11.000m² of built area, designed by big names in the market and young talents.
This being the 36th edition, once again the LG was the exhibition's technological partner. The brand's products are present both at Casa LG, but also in other spaces, developed by different architecture offices and professionals in the field, which demonstrates the flexibility and confidence that the entire sector has in the South Korean manufacturer.
“This partnership is very important because we bring LG innovations, both products that have been launched and others that have not yet been launched, to our Brazilian consumers”, explains Sonah Lee, head of Corporate Marketing at LG do Brasil. From there, the public has access to releases and perceives, in a practical way, the company's dedication to innovation, not only in Brazil, but all over the world.
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Signed by the BC Arquitetos office, by Bruno Carvalho and Camila Avelar, the environment prepared by LG represents the fusion of technology and humanity. In the search for an affective and sensory architecture, the architects highlight the importance of origins and the connection with our history. The environment has natural elements such as earth and clay, in addition to using Brazilian design and art. The proposal is to show that we can live in a connected world, without ever losing touch with our ancestral roots and memories.
“We seek to print Casa LG a return to origins, to human roots, to find inspiration and architectural solutions that promote a deeper and more authentic connection between human beings and the space they inhabit”, explains architect Bruno Carvalho. “In addition, the use of natural materials together with the choice of the magenta color of the LG brand as the main architectural element, create an interesting contrast between the concept of ancestry and LG's cutting-edge technology, placing both in a prominent position”, complete.
“With each ing year, we have the challenge of presenting novelties, trends or adapting to lifestyles. We also want to show what technology can bring in of comfort, so we are talking about 'home'”
Sonah Lee, Head of Corporate Marketing at LG do Brasil
Among its most notable highlights are the OLED line TVs. Year after year, this technology is updated to provide consumers with a unique and unparalleled experience. In addition to the award-winning OLED TVs, LG's white line has also been highlighted with a series of surprising products.
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Among the innovations brought by the LG for CASA COR are its OLED screens. The biggest highlight is the OLED G3, which stands out thanks to its Brightness Booster Max technology, which increases the model's brightness by an impressive 70% compared to other OLEDs available on the market. This evolution in the OLED provides even more vibrant and realistic images.
Another big news is the arrival of the OLED Z3, first 8K OLED to be launched in the domestic market. This means consumers can enjoy even more incredible picture resolution and stunning detail on their TVs.
The 2023 lineup also features three series: B3, C3 and G3. in series G3 e C3, OLED evo technology delivers increased brightness for highly realistic images with stunning clarity and detail. In addition, the WebOS platform has been updated to provide an even more fluid and intuitive experience. For audio lovers, the WOW Orchestra feature is available on the lines C3, G3 e Z3. This feature allows for seamless synchronization between the TV and Sound Bar, providing an immersive and immersive sound experience.
Another product that draws the attention of visitors is the LG OLED Objet Collection, Easel, a TV launched at the 2023 Milan Motor Show, which has an elegant and simple design that can enhance the decor. Present in the environment of the renowned architect Leo Shehtman, who signs the “Memories” project, the TV is ideal for those who want to create a modern art salon atmosphere for the living room. Its distinctive design resembles an artist's easel and allows for an elegant installation on the wall, creating a sophisticated environment that blends perfectly with any decor style or color palette.
In Felipe de Almeida's environment, the LG brings the huge screen LG LED 136 inch – one of the great trends for the audio and video market. The proposal is to show the application of the screen in a luxury residential environment, providing an immersion of cinema indoors. The screen is accompanied by the Sound Bar S90, which generates deep bass and intense audio, perfect for enhancing comfort and integrating technologies for a complete sensory experience.
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A LG it also brought news for those looking for a connected home with more facilities in their daily lives. In the kitchen, the LG presented several products, including the LG Smart InstaView Side Refrigerator by Side Craft Ice and the microwaves, electric oven and stove of the line lg studio of kitchen. The connected and sustainable laundry room has a smart closet LG Styler and the launch of the WashTower Compact, weighing 14 kg, a tower-shaped washer and dryer that will soon be launched on the Brazilian market.
In the Functional Kitchen, a space designed by the architect Bruno Moraes, the LG bring the refrigerator lg french door, which offers silent operation with high energy savings. In addition to the high capacity of 695 liters, it has a finish, drawers with humidity control and several technologies that ensure better food preservation. The model is ergonomic and has different spaces to store food in an intelligent way.
For those looking for a more comfortable and air-conditioned environment, the innovative air-conditioners from LG business solutions are also present in the various environments of the CASA COR, allowing the audience to be able to enjoy the show in greater comfort. There, it is possible to check the efficiency of models such as the launch Cassette 1 way of 24 BTUs, which offers more power, cooling larger spaces with a single device, in addition to enabling discreet installation on the ceiling of environments, perfectly harmonizing with spaces and decor.
Other highlights are the device Invert Ceiling, which brings connectivity via Wi-fi connection and the Black Fin layer on the external units (condensers), which prevents corrosion, present in the entire LG light air conditioning line, offering greater resistance against sea air; O Multi Invert (48 kBTU capacitor) and the 4 way cassette.
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One of the main differentials of the products presented by LG is its integration with the ThinQ, an exclusive artificial intelligence app developed by the South Korean company. With it, the consumer can control over 150 home appliances connected to the platform remotely, facilitating the management of tasks and routine.
From the sofa at home, from work or even from inside the car stopped in traffic, with the technology of LG Consumers can regulate the temperature of the home's air conditioning, program what time the TV should turn on, choose the cycle for washing clothes and prepare the fridge to receive purchases.
The app is available for O showmetech already made an article telling all about the LG ThinQ and there you can check everything that is possible to accomplish with this technology.
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At CASACOR São Paulo, game fans also have an entire space to check out up close. It's LG's Gamer Space. Designed by architect Cilene Lupi, here LG is exhibiting the UltraGear monitors – a line recognized as one of the best and fastest products on the market for the gamer public – and the LG Ergo DualUp – which has a 28-inch format for the first time in Brazil. One of the highlights of the Ergo DualUp is its dual screen, equivalent to two 22-inch monitors, perfect for those who like to stream and perform multiple activities at the same time.
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Until the next August 20th, the LG will be offering 10% off your entire online store, through the code LGCASACOR10. There, it is still possible to purchase all the products in up to 12 interest-free installments! And for consumers who choose to pay in cash at Pix, an additional 5% discount is granted on the total amount, which can total up to 15% OFF. You can consult the complete regulation of the promotion on the website of LG.
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reviewed by Glaucon Vital in 6 / 8 / 23.
