The digital influencer Magazine Luiza, Lu do Magalu will make a presentation on Sunday, Globe. The character is very relevant on the network: she has already performed in TikTok, has more than 5 million followers on Instagram and has already appeared in a clip with Anitta. Now the digital girl's feat is dancing on the Sunday program. The program is currently being presented by Tiago Leifert, the same one that presented the latest editions of the BBB. 6t2ya
A Lu do Magalu will be present on the program this Sunday, 18, dancing to a different rhythm until the final stage of the program. In this case, she will make presentations of genres such as samba, funk, Tango, waltz, two-step e salsa. This project was conceived in partnership with Ogilvy, the agency responsible for communication strategies for Magalu and Globo. Similar to what is seen in works such as The Last of Us, Avatar e Avengers, the character will be projected in 3D technology on the show's stage as the movements of a choreographer, equipped with the appropriate technologies, are captured.
It's not just a product placement. We are putting our capabilities into practice to bring formats that fulfill a brand-building role, but also experience and entertainment.
Daniel Schiavon, Executive Creative Director at Ogilvy Brasil
Still citing the executives involved, Tatiana Souza, director of Business for Commerce at Globo, praises the strategy that involves a high level of merchandising, it also brings the public closer to the character and the brands themselves. As previously stated, the character is quite popular on the internet and taking advantage of the wave, the influencer will also show her participation in the program on social networks, further engaging her figure.
It's not the first time we've seen the Lu do Magalu at a time like this: in 2020, during the event's audience Black of the Blacks, the character shared the Multishow stage with the presenter Luciano Hulk, talking, interacting and being one of the entertainment pieces of the occasion.
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In a recent acquisition, Magalu buys KaBuM!, a company focused on selling technology.
