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tax exemption), Or mid-end smartphone from the Finnish company you will find a market with very well evaluated competitors.
O Lumia 720 It has a 4.3″ screen with technology ClearBlack, which makes it possible to touch with gloves and nails, in addition to having a lighting system that facilitates reading in environments with a lot of light. Equipped with 8227GHz Qualcomm MSM1 dual-core processor, it has 8GB and 512MB RAM. The big highlight, however, is for the camera, which has the exclusive Carl Zeiss with 1.9f focal aperture, ensuring photos are sharp both day and night. Despite being made in a single piece of polycarbonate like the Lumia 920, Lumia 720 It has a microSD card slot, unlike its bigger brother.
Even with settings very similar to those of its competitors (Samsung Galaxy S III Mini, Sony Xperia P, Motorola Razr I, LG Optimus L9 and even the iPhone 4, whose price recently went down), Or Lumia 720 it has a downside. your operating system, Windows Phone 8 is not yet consolidated like its rivals and its application store is still very small when compared to the stores of Apple e Google. Still, it presents a natural (very nice, by the way) and an excellent camera.
Although there is a certain disadvantage, the Lumia 720 has everything to grab a share of the market. According to the product and portfolio director at Nokia, Vinicius Costa, “the Nokia Lumia 720 clearly demonstrates our portfolio strategy. We are bringing innovations to devices at other price points to bring advanced features to different audiences.” That is, getting a little piece of each price range, the Nokia grows and gradually returns to a prominent position. Bearing in mind that currently the Brazilian market already has lumias more expensive, like the Lumias 620.
All we can do now is wait and see the effect that the arrival of the Nokia Lumia 720 will bring to the market midends Brazilian.
