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In 2019, millions of people flocked to their local theaters to watch Avengers: Endgame, the great conclusion of a story created 10 years ago by Marvel on the big screen. After the event, however, it is undeniable that even though every year we have a flood of Marvel products in the cinema and now in streaming, apparently some of the magic is gone. What will be the reason behind this? We tried to uncover the secret of Marvel's downfall below, check it out: 1s1r5p
The fall of icons 651c2k
Before we begin this analysis of the current state of Marvel Cinematic Universe, I think it's interesting to propose a light exercise for you, reader: if you go to a toy store today, which character will have the most products available: the Iron Man or the Doctor Strange? And which of them recently had a film in the cinema?
If you answered, respectively, Iron Man and Doctor Strange for each of the questions asked above, you are correct. Tony Stark, Iron Man, has been missing from the big screen since the end of Avengers: Endgame, even so, marketing and product sales cannot escape his status as a great icon of the Infinity Saga, and the same can be said of characters like Captain America.
We are in a scenario where, in addition to the comics, this duo has become synonymous with Marvel, and the decision to disappear with their original versions in the cinema is somehow affecting the popularity of the productions. The box office continues to be huge and interesting moments continue to happen, but just look on social media and the like to see how people miss the two main bastions of this superhero universe.
The new heroes are interesting, and some of the old ones, like Thor, are still present, but something seems missing. It's as if the connection or soul of these characters is no longer there, especially in the case of Thor, whose arc also concluded in Avengers: Endgame – which leads us to another potential problem with the current MCU.
Film revenue has also been falling, with Ant Man and the Wasp: Quantumania grossing just over US$468 million worldwide, with its production cost estimated at US$200 million, generating a low profit that may not even cover marketing and related expenses, according to the website Bounding into Comics.
A notable example of this is also Black Panther: Wakanda Forever, which accumulated US$858 million at the box office, while its 2018 predecessor, Black Panther, made an absurd US$1,346 billion. We're talking about a difference of almost US$500 million, which many films dream of making and, until recently, was standard for Marvel.
Furthermore, since the release of the Captain Marvel In 2019, Marvel has suffered constant boycotts from conservative audiences, as female characters have been gaining prominence. There are no concrete numbers on how much this is affecting Marvel as a whole, but it is undeniable that the speeches must have strength among masses who identify with the complaints and could be contributing to the reduction of audiences in cinemas — in addition, of course, to recovery of the Ninth Art post-pandemic, which also contributed to this decrease.
Marvel's content saturation 4b3j2o
Until the end of Infinity Saga, We could count on an average of three Marvel productions per year in the cinema, one at the beginning of the year, another in the middle and one closer to the end. Now, with films and series in streaming, we are in a situation where there is an effort to ensure that a large part of pop culture communication takes place through Marvel, making it difficult to go more than two months without seeing something connected to the universe on release lists.
This generates saturation both for the public, who can get tired of so much, and for the producers themselves, who in this constant task of producing new imaginative scenarios can end up running out of ideas and creating stale situations – in addition to the need for everything to be connected, generating narrative problems in that freedom is not so great, preventing real progress from occurring since, you know, the Ms. Marvel series may need to use a certain location that would be exploded in the Falcão series.
DC went through a similar problem for years, with Zack Snyder's old universe, which, when trying to speed things up to have a team of heroes formed quickly, exaggerated the connections, and we know what that resulted in. Marvel is far from restarting everything, but it is likely that pumping the brakes for more attention and care in each production is a decision that would help.
Furthermore, for anyone starting to follow the MCU now, we have another rather serious problem: the amount of content needed to keep up with this universe. There are approximately 117 hours of content spread across 37 titles, which starts to make the act of going to the cinema almost as scary as picking up a comic book out of nowhere in the middle of a story.
The solution lies in the multiverse itself 5n12l
The interesting thing is that to solve most of these problems, Marvel already has a solution in its hands: the multiverse. To bring Captain America and Iron Man back, they just need to be versions from different universes that have gone through the same experiences – and, by chance, can be played by younger actors as well. Regarding saturation, perhaps it's time to start creating more films that are contained in your own adventures, almost like what DC is doing with films like Joker ou Batman, so that the baggage of several previous contents is not necessary to fully understand the productions.
Of course this is all difficult, and we are very much in the speculative field here, but as a fan I it that I am not happy with the current direction of the MCU. In comics, when we are dissatisfied, we just have to wait for that phase to , but in the case of cinema it seems to be something more fixed and if it is not attended to and taken into soon, it could lead to the end of one of the most profitable and interesting experiments that have ever happened. on the big screen.
In any case, we can only look forward to the future, with the Fantastic Four and X-Men. May it be a fantastic odyssey like the House of Ideas is known for doing.
See also other features
Recall Old Marvel Movies That Came Before the MCU
Source: The numbers, Bonding into Comics
Text proofread by: Pedro Bomfim (9 / 10 / 23)
The truth is that they ran over the stories, released films with second-rate heroes, Wasp, Ant-Man, Falcon and many others, left the top heroes like Captain, Iron Man, renewed the Avengers,, left Hulk in the background, Thor it became a comedy, all for ambition, money, kd movies like daredevil, original captain america, original iron man, original fantastic four, and so on