A Mastercard announced a project that aims to change the way we pay for public transport. Instead of buying a ticket, just use your own credit card, debit, prepaid or himself smartphone. And just bring it closer to the collection machine to make the transaction (less), which can reduce queues and increase the efficiency of the system as a whole. 3325h
With this strategy, Mastercard intends to end the queues to buy tickets. In addition to, of course, saving the consumer's time, as it eliminates the need to pay with cash. Initially planned to operate in São Paulo (line Diadem-Berrini da Metra) and Rio de Janeiro (Central do Brasil – main stations of the branch Deodoro) in October, Mastercard plans to take it to the metropolitan region of Curitiba in November.
Then, expand the less card payment system to the main capitals of the country that have rail system and bus terminals until December 2017. Mastercard's objective is clear: fight cash. Whether using the company's own system or with digital smartphone wallets, the project wants to reduce the operating and logistics costs of moving banknotes.
a big market 2h6i6b
According to Mastercard, this market represents $ 80 billion per annum. Of this total, 30% (24 bilhões) are transactions carried out in cash, bringing operating costs, change problems and lack of security.
According to Alexandre Brito, Vice President of Acceptance, Retail and New Business Development at Mastercard Brasil and Cone Sul, “By providing s with access to simple, secure and convenient payment methods, without long lines, without s and without complications, the result it is a better experience in the consumer's life and in their relationship with our brand”.
To make this integration possible, Mastercard will integrate the existing payment system (miframe) as EMC (less payment system used by card operators). In digital wallets, we have the Samsung Pay, which already offers a cardless payment system. This initially, as new digital wallets may be added in the future (such as Apple Pay).
