What is the best time to post on Instagram? 4j441j

O Instagram it has more than one billion active s and Brazil is second only to the USA in of numbers. Such data lead many experts to wonder what is the best time to post on Instagram, since it is important to generate engagement so that your brand, product or idea is seen by as many people as possible. 696i1h

But did you know that experts indicate that it is ideal to post Reels and other content in moments before s ? A survey carried out with more than 35 million posts showed that once you know the times that your followers are online, it is enough for brands to schedule themselves to have the greatest reach. But there are other tips you can follow, check them out right now.

Know your audience 282m4m

More than following standard rules, it is essential that you, as a person who wants to generate engagement and gain more likes on your business or even personal profile, always know the people who are following the new posts.

A basic example to be followed is the routine: if you want to reach people who work in an office, the best time to put new posts on the air is when this audience is on their way to work, at lunch or on their way home. As they need to focus on demands throughout the day, the time to check on social media ends up being limited, so it is more than essential to keep this in mind so as not to make mistakes when looking for the best time to post on Instagram.

And the same goes for all types of audiences you want to reach on a daily basis: before starting to schedule publications, it is important to create fictional characters that simulate your audience and help you to know habits, routine and other details. that must be followed in order for you to successfully generate engagement. that tip: no one should know your audience and target audience as well as you do.

It's also important to that people's behavior is always changing, so from time to time, it's worth knowing if people really have the same habits since your last survey. The COVID-19 pandemic period caused changes in the daily lives of several people and there is no denying that these changes in routine happen to this day.

With that in mind, always have an up-to-date document with data on the routine of the type of audience you want to have as an audience to know not only the best time to post on Instagram, but also have access to the triggers that will bring you the dream. success.

One way to know what time your followers are online is through Instagram itself, since the social network informs the location and average time of all the people who follow your profile. To get to this section, just access the Profile and then click on Insights.

Now, select the option Total followers to access complete information. Detail: your must be of the type Commercial for this data to be displayed.

The best time to post on Instagram 5s676d

The Later, which performs professional marketing for Instagram, did a massive analysis of 35 million photo and video posts on the social network made in different parts of the world (let's leave the Reels data aside for a while). It was possible to know that the time before 07h is the best to put new content on the profiles and specifically in South America, it is ideal that the photos and videos are posted at 04:XNUMX in Brasilia time.

This was explained: the sooner the posts are made, the less competition there will be for you profile to be driven by the algorithm. Another fact that was confirmed by Instagram was that the initial 30 minutes not characterize success on the platform (as a kind of filtering to know if the social network should carry out the organic boost or not).

Punctuality is still taken very seriously by the Instagram, but not as seriously as before. It's also worth scheduling photo and video posts in the feed for hours before your audience will be awake so that the early hours of the day can be used to get more engagement. THE Later also showed the best times to post on Instagram on every day of the week, they are:

• Monday: 5 am;
• Tuesday: 6 am;
• Wednesday: 6 am;
• Thursday: 5 am;
• Friday: 6 am;
• Saturday: 6 am;
• Sunday: 6 am.

In addition to informing the best time to post on Instagram, the Later also disclosed that the worst days and times to put new content on the social network: on Wednesdays, between 10 am and 16 pm and Thursday, between 21 pm and 23 pm.

When is the right time to post Reels? g6s32

Os Reels were launched in 2020 as an Instagram response to TikTok and in practice, the concept is the same: allowing s to post short videos that can be shared in a simple and quick way, generating so-called viral engagement. Since then, marketing agencies and influencers have been focused on finding the best time to get more views.

Of course, the hours vary a lot between the types of target audience, but the Marketing Hub, through the analysis of 100 thousand Reels, managed to define that these are the best days and times to put short videos on the social network:

• Tuesday at 11 am;
• Thursday at 14 pm;
• Friday at 7 am.

The other days can still be used for you to post Reels No. Instagram. These are the hours:

• Monday at 8:12, 0:XNUMX and XNUMX:XNUMX;
• Wednesday at 9 am, 10 am and 1 am;
• Saturday at 13 pm, 21 pm and 22 pm;
• Sunday at 9 am, 10 am and 18 pm.

All the above data are according to the time of Brasilia, so be careful not to have problems with your posts. It is also important to that more than hitting the right time, you must have content that really “talks” to your followers and the audience you want to conquer. O showmetech already developed a super article with 10 Reels tips to go viral on Instagram, be sure to check it out!

When should I post Stories? 6o2y5y

A Sprout Social did an analysis from year to year and it was possible to know which times between 11 am and 12 pm are the ones that generate the most engagement in Stories. Check out the changes according to the days of the week:

• Sunday: between 09 am and 15 pm;
• Monday: between 10 am and 12 pm;
• Tuesday: between 11 am and 12 pm;
• Wednesday: between 11 am and 14 pm;
• Thursday between 11 am and 12 pm;
• Friday: at 11 am.
• Saturday: between 11 am and 12 pm.

Here, the same tip applies to posts in the traditional feed: in addition to posting content at the correct times, it is important that you are always aligned with the thoughts, tastes and even positioning of your audience.

There is no limit to new Stories, but experts recommend that a profile post at least three new photos or videos a day. It is worth betting on humanization (with a person or even a virtual character) to be able to engage even more in Stories, since the videos are fast and need to captivate the audience from the first second.

filter your content 2i4l4w

Our last tip to get more likes is to always test the type of post you make on your profile to know what your audience really likes. If you want to become an authority among young people who like pop culture, it's worth making that special post with series tips or even curiosities about a program/meme that is currently successful. And the same goes for other audiences: it is ideal to be aligned with people's daily lives.

The ideal type of post can vary greatly and constantly, it pays to know what is most successful among your audience so that you can gain more likes. As much as you know the best time to post on Instagram, always have your audience as the main reason for making a decision.

There are many platforms and professionals that really promise high reach, but it's worth opting for a more accurate study of the type of audience you want to reach and, in this way, succeed in your posts. What did you think of all our tips? When do you post on the social network? tell us Comment!

See also other features

Check out all about 90-second reels, audio import and more coming to Instagram soon

Sources: HootSuite l Later l Video l Marketing Hub l Sprout Social