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This Tuesday, the 29th, the Meta announced the launch of the new app AI goal, which brings together several features already present in platforms such as WhatsApp, Instagram, Facebook e Messenger, integrating the company’s AI services. The idea is to offer s a “social network” for interacting with generated content, in addition to the chatbot service, answering questions and generating content adapted to each ’s style. See how it works: 381c5f
New Meta AI app for iPhone and Android c6d1d
Who uses the platforms of Meta has already been presented at some point about the AI goal, which has a chatbot integrated into all of the company's applications, responding to text and image tasks. However, the new application was developed to integrate all of these artificial intelligence features that the Meta already available on these social networks, bringing it closer to competitors such as OpenAI (Chat GPT), X (Grok) to Google (Gemini).
Among the functions are virtual assistants that suggest automatic responses, help with creating messages and offer recommendations in conversations. According to the company, the app makes it easier to access these tools in a single place, without having to open different applications.
Features 57391j
the new app AI goal is powered by llama 4, the most recent language model of Meta, developed to offer more natural, contextual and personalized responses. The company highlights that the AI was designed to be easy to converse with, with a tone closer to everyday language, whether by text or voice, also offering a content sharing interface that promotes interaction between s and integration with company devices. See the main functions:
“Discover” area for AI creations 4t185a
One of the main features of the new app is the section called Discover (or “Discover”, in free translation), designed to be a collaborative space for exploring and sharing creations made with artificial intelligence. In this area, s can publish what they have generated with AI — such as images, texts, ideas or even creative suggestions to solve everyday problems — and browse other s' creations, which allows them to discover different ways of using the resource.
There is also the possibility of remix other people’s creations — that is, taking an already shared command and adapting it in a personalized way. The company says that nothing is published automatically: sharing is optional and the control over what appears in the feed is entirely up to the .
According to Meta, the section was created to encourage creativity, generate new conversations and form a community around the everyday use of artificial intelligence, but integrating AI models into a “social network” has another great advantage: obtaining data for the development and evolution of the tool itself. XAi de Elon Musk, for example, works with the Grok working in line with the platform X/Twitter. On the other hand, the OpenAI, owner of ChatGPT also reportedly plans to launch a social network to expand learning of the company's models.
Personalized Interaction Hub 1z3n1c
As for the chatbot, the difference lies precisely in the personalization: according to Meta, AI responses are tailored based on s' own public information, such as page likes, interests declared on the profile and even their network of friends.
This data helps the system understand the context of whoever is speaking to the AI and shape responses to make them more useful and aligned with each person’s style. For example, if a tends to interact with content about movies and technology, the AI can prioritize references or suggestions within those topics.
According to the company, this use of data is limited and transparent. Only public data already available in the 's profile is considered, which will be used exclusively within the app itself, aiming to improve the experience. Meta states that this information is not shared with third parties and that control over privacy remains in the hands of the .
Voice interaction 4h3d2j
In addition to text chat, the app s voice interactions, including an experimental feature called full-duplex, which simulates a spoken exchange in real time, with the AI generating direct audio responses, similar to what it already does OpenAI e Google in their systems. This technology, initially available in some countries, aims to make the experience more fluid for those who are multitasking or prefer to speak rather than type.
Device integration 2m2i6s
The new app also works as a companion app for devices like smart glasses. Ray-Ban Meta, allowing the to start a conversation on the glasses and resume it on the cell phone or in the web version, with the history synchronized.
How to the Meta AI app 732c41
The official app has already been released for s in the United States and Canada and should arrive in Brazil soon, but There is no official release schedule for the tool in other countries.. You can find it in the official app stores of Android e iOS, but you cannot it if you are in Brazil.
Still, the app's interface AI goal for Android can be accessed in advance by ing the apk, see how:
Step 1: go to app page on APKMirror website;
Step 2: scrolling down the page a little, find the version “217.0.0.53.169” for and click on it;
Step 3: on the page that opens, select “ APK” and wait for the application to be ed.
If you ed it from your computer, transfer the file to your phone and install it. If you ed it from your phone, simply select the ed file and proceed with the installation.
The latest versions of Android block, by default, the installation of files ed from outside. A message will appear and, if accepted, you will be redirected to the system settings to grant access. However, at this point, the chatbot and the feed (Discover area), the app's flagship features, are not accessible in the country, even with the app installed on the device.
To use the chatbot Meta, you can access the website of AI goal — some features, such as voice interaction, are also not available here. On mobile, see how to use Meta AI in other company applications, here at Showmetech.
How do you think Meta enters this AI battle? Leave your opinion in the comments.
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Text revised by Alexandre Marques in 30 / 04 / 2025.
Sources: Meta, TechCrunch, The Verge
