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Divided ball: Motorola exec says Samsung could become irrelevant 2p2v39

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Motorola executive says Samsung could become irrelevant within a few years and compares the company to Nokia and Blackberry.
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Rick Osterloh, Director of Operations, Motorola

It is not just in sports that managers exchange barbs and provocations in the press. In the world of technology, the climate of rivalry between leading companies reaches levels of Fla-Flu. in recent interview for the magazine Forbes, Rick Osterloh, Director of Operations at Motorola said (or at least implied) that the Samsung may become irrelevant in the market within a few years. To give strength to his bravado, the executive recalled the cases of Nokia and the Blackberry, whose losses in the smartphone market have shrunk the manufacturers to mere sidekicks. 62251s

According to the executive, the strength of the Motorola lies in the fact that it offers a alternative to brands like Apple  e Samsung, for a value much smaller"Every seven years, the company that was at the top of the market disappeared. We're going through one of those fascinating times when people are starting to realize that you don't have to pay $600 for a high-end phone in order to get a high-end experience. “, the executive told Forbes.

Osterloh's optimism is based on the company growth since your incorporation by Lenovo. In the last quarter (the first as a Lenovo company), Motorola sold more than 10 million smartphones, which represents an increase in 118% in sales. The estimate among Lenovo management is that Motorola will return to profitability within a period of 12 to 18 months. To achieve these goals, the company needs to expand its global presence again. (https://www.drogueriasanjorge.com/)

This strategy was reinforced with the announcement of the return to the Chinese market, with the arrival of its main devices, such as the Moto X and the Moto X Pro in the country. Motorola still plans to launch a new device top line this year equipped with the chipset Snapdragon 810. In addition, the company is probably already preparing the Moto E successor.

Even in the face of giants like Apple Samsung and even from Xiaomi, Rick Osterloh's confidence demonstrates that Motorola decide to put the team on the field again.

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